![\"Executive](\"https:\/\/talks.co\/p\/wp-content\/uploads\/2025\/12\/keynote-speaker-trends-featuring-different-speakers.jpg\")
<\/figure><\/div>\n\n\nA speakers bureau is like a talent agency, but it specializes in public speaking. It connects speakers with event planners and organizations searching for the right speaker for their event.<\/p>\n\n\n\n
There are several types of speaker bureau setups you can encounter:<\/p>\n\n\n\n
- \n
- Traditional bureaus <\/strong>work much like a talent agency, representing a list of speakers bureaus and actively booking gigs for many speakers across a wide range of fields.<\/li>\n\n\n\n
- Boutique bureaus<\/strong> are smaller but offer specialized attention for their roster, often focusing on business speakers, motivational speakers, or coaches in certain niches.<\/li>\n\n\n\n
- Online platforms,<\/strong> like the ones here, help you market yourself directly to event organizers and speakers and get booked for both virtual and live events.<\/li>\n<\/ul>\n\n\n\n
Some bureaus exclusive to a certain region, like the Midwest Speakers Bureau, operate out of Des Moines and serve North and South Dakota.<\/p>\n\n\n\n
6 Benefits of joining a speakers bureau<\/h3>\n\n\n\n
Let\u2019s talk about why many speakers try to join a bureau. The most obvious benefit is increased exposure. Bureaus handle marketing, negotiation, and logistics, freeing you up to focus on your craft.<\/p>\n\n\n\n
Other benefits of joining a speakers bureau include:<\/p>\n\n\n\n
- \n
- Access to potential clients: <\/strong>You gain a network of professionals and organizations you could work with in the future. They can also bring you to audiences relevant to you.<\/li>\n\n\n\n
- Professional support to get booked:<\/strong> It\u2019s easy to get speaking gigs as a keynote or featured guest at bigger, better events.<\/li>\n\n\n\n
- Better opportunities<\/strong>: You can land speaking engagements that you might not even be aware of or find on your own.<\/li>\n\n\n\n
- Command higher fees: <\/strong>Compared to solo pitching, bureau representation can help you fetch higher speaking rates.<\/li>\n\n\n\n
- Access to bureau training:<\/strong> They support you with refining your bio, brainstorming talk topics, and developing your public speaking skills.<\/li>\n\n\n\n
- Boost in reputation: <\/strong>Joining a speakers bureau can add to your credibility and show that you come from a respected speaker list.<\/li>\n<\/ol>\n\n\n\n
In short, a bureau can help you build client relationships, test new markets, and spend less time chasing leads. <\/p>\n\n\n\n
Whether you\u2019re a new speaker or an established pro, joining a speakers bureau is a powerful way to share your message and grow your business.<\/p>\n\n\n\n
How to Join a Speakers Bureau<\/h2>\n\n\n
\n![\"Homepage](\"https:\/\/talks.co\/p\/wp-content\/uploads\/2025\/12\/working-with-a-speakers-bureau-experience-matters.jpg\")
<\/figure><\/div>\n\n\nJoining a speakers bureau can seem intimidating at first, but it\u2019s very simple with the right information and preparation. Here\u2019s a step-by-step guide to help you:<\/p>\n\n\n\n
- \n
- Update your online presence: <\/strong>Make sure your website and social media profiles are professional and up-to-date. This is one of the things that signals to a speakers bureau that you are a credible speaker.<\/li>\n\n\n\n
- Prepare a speaker bureau profile:<\/strong> Think of this as your first handshake. How you present yourself makes a strong first impression.<\/li>\n\n\n\n
- Create your speaker one sheet:<\/strong><\/a> This is like your resume, but for speakers. Make sure to highlight your value and not miss out on anything. Get a free speaker profile on Talks<\/a>.<\/li>\n\n\n\n
- Create a portfolio<\/strong>: Collect and organize testimonials and sample talks.<\/li>\n\n\n\n
- Do your research: <\/strong>Understand what bureaus work best for your field and goals.<\/li>\n\n\n\n
- Prepare your message and hit send: <\/strong>Send inquiry emails or submit applications.<\/li>\n\n\n\n
- Attend interviews:<\/strong> Speak with bureau representatives to showcase your expertise, but also to get to know how the bureau works.<\/li>\n\n\n\n
- Confirm your working arrangement<\/strong>: Negotiate terms and make sure to understand the agreement, since the bureau takes a percentage of your speaking business.<\/li>\n\n\n\n
- Maintain a positive relationship:<\/strong> Fulfill your responsibilities and constantly communicate with bureau staff.<\/li>\n<\/ol>\n\n\n\n
How to prepare your speakers bureau profile<\/h3>\n\n\n\n
Your speakers bureau profile is the first thing bureaus handle when reviewing new applicants. Here\u2019s a straightforward process for making your profile stand out:<\/p>\n\n\n\n
- \n
- Write a professional bio<\/strong>: Share your story and what makes you a good fit for the bureau\u2019s roster.<\/li>\n\n\n\n
- Showcase expertise<\/strong>: Include your signature keynote and talk topics, emphasizing the real-world impact you create.<\/li>\n\n\n\n
- List your credentials:<\/strong> Are you a best-selling author, or have you appeared on media shows? Highlight those.<\/li>\n\n\n\n
- Send professional photos<\/strong>: Upload your headshot and action shots of you speaking.<\/li>\n\n\n\n
- Share video links:<\/strong> If requested, provide a video reel or links to previous engagements (even as a podcast guest<\/a>).<\/li>\n\n\n\n
- Include success stories:<\/strong> Add a testimonial section featuring quotes from clients and event organizers.<\/li>\n\n\n\n
- Include contact information:<\/strong> Give them options for reaching out, like your website, phone number, email, or LinkedIn profile.<\/li>\n\n\n\n
- Attach or link your speaker one-sheet<\/strong>: This helps bureaus get a quick summary of your expertise.<\/li>\n<\/ol>\n\n\n\n
Your free Talks profile includes everything a strong speakers bureau profile would. Only it\u2019s simpler to set up and puts you in front of hosts faster.<\/p>\n\n\n\n
How to get on a speakers bureau<\/h3>\n\n\n\n
When you\u2019re ready to join, here\u2019s how to confidently approach a speakers bureau:<\/p>\n\n\n\n
- \n
- Review their speaker requirements and roster:<\/strong> Some may only accept established professional speakers, while others welcome new voices.<\/li>\n\n\n\n
- Introduce yourself sincerely:<\/strong> Reach out with a professional introduction and a customized pitch. No to generic messages, so you stand out.<\/li>\n\n\n\n
- Attach your key materials: <\/strong>Include your bio, talk list, one-sheet, and video links.<\/li>\n\n\n\n
- Emphasize your value:<\/strong> Always highlight how your expertise fills a gap in the bureau\u2019s current speaker list.<\/li>\n\n\n\n
- Get clear on your terms: <\/strong>Be specific about your availability, preferred topics, and fee range.<\/li>\n\n\n\n
- Follow up after a week if you don\u2019t hear back. <\/strong>Many bureaus are swamped, but a persistent, polite follow-up shows you\u2019re serious.<\/li>\n\n\n\n
- Be open to feedback or an invitation to an initial interview:<\/strong> This conversation helps them decide if you\u2019re a good fit for their lineup.<\/li>\n<\/ol>\n\n\n\n
Remember<\/strong>: Many speakers only get a few seconds of attention at first, so clarity and professionalism count.<\/p>\n\n\n\n
What You Should Know Before Joining a Speakers Bureau<\/h2>\n\n\n
\n![\"Public](\"https:\/\/talks.co\/p\/wp-content\/uploads\/2025\/12\/public-speaker-spotlight-featured-and-trending.jpg\")
<\/figure><\/div>\n\n\nGetting into a speakers bureau can be the leap your business needs, but it\u2019s also a commitment you have to invest in. There are several things you should consider before moving forward:<\/p>\n\n\n\n
- \n
- Bureau operates differently:<\/strong> Every bureau operates a little differently; some expect exclusivity, others don\u2019t.<\/li>\n\n\n\n
- Focus and levels:<\/strong> Some bureaus focus only on high-fee headliners, while others accept a variety of fields and levels. Learn about their speakers bureau programs as well to understand how they land you gigs.<\/li>\n\n\n\n
- Representation and fees: <\/strong>It\u2019s important to ask how the bureau represents speakers, divides fees, and markets its speakers.<\/li>\n\n\n\n
- Agreement terms: <\/strong>Review the terms of any agreement carefully, including your percentage split and rights to book your own gigs.<\/li>\n\n\n\n
- Speakers bureau help: <\/strong>Ask what speakers bureau help is available for building your brand, pitching, and finding clients. Some also offer training for their speakers.<\/li>\n\n\n\n
- Commitment and support:<\/strong> Understand the commitment involved in working with the bureau and the level of support offered.<\/li>\n\n\n\n
- Alignment with goals:<\/strong> Make sure the bureau\u2019s focus aligns with your speaking goals and target audience.<\/li>\n<\/ol>\n\n\n\n
Speakers bureau training<\/h3>\n\n\n\n
Many reputable agencies offer speakers bureau training to help speakers get booked and deliver better presentations. <\/p>\n\n\n\n
Here are some concepts a speakers bureau training could offer:<\/p>\n\n\n\n
- \n
- Storytelling (how to craft a talk that connects with different audiences)<\/li>\n\n\n\n
- Stage presence, confidence, and voice coaching<\/li>\n\n\n\n
- Tips for virtual presentations and online public speaking<\/li>\n\n\n\n
- How to personalize your message for various industries or client types<\/li>\n\n\n\n
- Marketing your services to event planners<\/li>\n\n\n\n
- Handling Q&A sessions smoothly<\/li>\n<\/ul>\n\n\n\n
Joining a top speakers bureau often means having access to these skill-building sessions and getting real industry feedback.<\/p>\n\n\n\n
Speakers bureau program<\/h3>\n\n\n\n
A speakers bureau program is the structure the bureau uses for working with clients and speakers. Most programs are designed to help both sides save time and stress when booking events.<\/p>\n\n\n\n
Key aspects include:<\/p>\n\n\n\n
- \n
- Matching event organizers and speakers based on style, expertise, and audience needs<\/li>\n\n\n\n
- Handling contracts, payments, and travel arrangements<\/li>\n\n\n\n
- Marketing support so that speakers are found by more event planners<\/li>\n\n\n\n
- Protecting the interests of both business speakers and event hosts<\/li>\n\n\n\n
- Training or feedback to develop speaking skills<\/li>\n\n\n\n
- Check-ins and other admin support<\/li>\n<\/ul>\n\n\n\n
How to Choose a Speakers Bureau<\/h2>\n\n\n
\n![\"Infographic](\"https:\/\/talks.co\/p\/wp-content\/uploads\/2025\/12\/how-to-choose-and-find-the-right-speaker-bureau.png\")
<\/figure><\/div>\n\n\nChoosing the right speakers bureau is an important decision for your career. Not every bureau is the same, so getting to know them before saying yes matters. <\/p>\n\n\n\n
Here are factors to consider:<\/p>\n\n\n\n
- \n
- Reputation<\/strong>: Does the bureau rank among trusted names like Executive Speakers Bureau or have a track record with high-profile clients?<\/li>\n\n\n\n
- Roster fit:<\/strong> Does it represent a wide range of speakers, including your topic or industry?<\/li>\n\n\n\n
- Location<\/strong>: Does it operate within your region or city?<\/li>\n\n\n\n
- Audience<\/strong>: Will joining place you in front of potential clients you want?<\/li>\n\n\n\n
- Contract terms<\/strong>: How does the bureau take its commission? Is exclusive representation required?<\/li>\n\n\n\n
- Diversity<\/strong>: Are there opportunities for speakers from many backgrounds and with different speaking skills?<\/li>\n\n\n\n
- Frequency<\/strong>: How often do they book a speaker per year?<\/li>\n\n\n\n
- Transparency<\/strong>: Is the bureau transparent about booking processes, client communication, and payments?<\/li>\n\n\n\n
- Professional alignment:<\/strong> Will you be alongside other thought leaders, business professionals, keynote speakers, or motivational speakers?<\/li>\n<\/ol>\n\n\n\n
If you\u2019re still exploring your options, you can also try getting booked on talk shows<\/a> or on podcasts<\/a>.<\/p>\n\n\n\n
Is a speakers bureau necessary to get speaking gigs?<\/h3>\n\n\n
\n![\"Featured](\"https:\/\/talks.co\/p\/wp-content\/uploads\/2025\/12\/speakers-bureau-page-example-highlighting-speakers-they-represent.jpg\")
<\/figure><\/div>\n\n\nNo, it is not a strict requirement. Many speakers, especially new or niche experts, find events through networking, referrals, or online platforms.<\/p>\n\n\n\n
However, a bureau can help you reach larger audiences, secure higher fees, and gain credibility faster within the speaking market. <\/p>\n\n\n\n
Even if you\u2019re just starting out, looking into bureaus can carve your path to bigger venues faster.<\/p>\n\n\n\n
Are speakers bureaus for everybody?<\/h3>\n\n\n\n
Not every speaker needs a bureau. If you\u2019re still building your portfolio or prefer a more entrepreneurial approach, you might choose to book your own gigs for a while. <\/p>\n\n\n\n
But, if you\u2019re ready for more exposure and want help handling logistics, marketing, and negotiations, a bureau might be exactly what you need.<\/p>\n\n\n\n
Think about your goals. If \u201cgrow your business as a speaker\u201d is on your list of goals, a bureau could be a strong partner.<\/p>\n\n\n\n
How to Start a Speakers Bureau<\/h2>\n\n\n\n
Want to start your own speakers bureau? If you\u2019re passionate about helping both speakers and event organizers connect, this might be the path for you.<\/p>\n\n\n\n
Here\u2019s a basic roadmap for starting your own speaking bureau:<\/p>\n\n\n\n
- \n
- Identify a target niche:<\/strong> Who will your bureau represent? Are you focusing on business leaders, coaches, or a certain industry?<\/li>\n\n\n\n
- Build a database<\/strong>: Set up profiles for many speakers covering different specialties and topics.<\/li>\n\n\n\n
- Decide on your bureau\u2019s program: <\/strong>Think about how you\u2019ll find, sign, and market talent.<\/li>\n\n\n\n
- Set financial policies:<\/strong> How does your bureau take a cut, and what services do you include?<\/li>\n\n\n\n
- Build strong connections<\/strong>: Network with event planners and organizations from day one.<\/li>\n\n\n\n
- Know your way around admin tasks<\/strong>: Take care of contracts, insurance, and legal details.<\/li>\n\n\n\n
- Train your team:<\/strong> Make sure your team is knowledgeable about the fields you serve.<\/li>\n\n\n\n
- Develop marketing materials: <\/strong>Promote your speaker list and drive traffic to your website.<\/li>\n<\/ol>\n\n\n\n
Examples of speakers bureaus<\/h3>\n\n\n
\n![\"Speakers](\"https:\/\/talks.co\/p\/wp-content\/uploads\/2025\/12\/examples-of-speakers-bureaus-keynote-speakers.jpg\")
<\/figure><\/div>\n\n\nLooking for real-world examples? Here are some trusted speakers bureaus that many professionals recommend:<\/p>\n\n\n\n
- \n
- Executive Speakers Bureau<\/strong><\/a>: Represents a wide range of professional keynote speakers, motivational speakers, business experts, industry thought leaders, and trainers.<\/li>\n\n\n\n
- Midwest Speakers Bureau<\/strong><\/a>: A popular choice for Midwestern events. Conducts an annual speakers showcase.<\/li>\n\n\n\n
- Premiere Speakers Bureau<\/strong><\/a>: Offers full online access and assistance in case of emergency.<\/li>\n\n\n\n
- Penguin Random House Speakers Bureau<\/strong><\/a>: Features best-selling authors and recognized thought leaders.<\/li>\n\n\n\n
- Creative Artists Agency (CAA)<\/strong><\/a>: Works like a talent agency, representing global celebrities, authors, and business speakers.<\/li>\n<\/ol>\n\n\n\n
How to Be a Speaker<\/h2>\n\n\n\n
Want to start booking more speaking gigs and step up as a professional speaker? Here\u2019s how to be a speaker, step by step:<\/p>\n\n\n\n
- \n
- Choose a focus: <\/strong>What is your message or area of expertise?<\/li>\n\n\n\n
- Develop your signature talk<\/strong>: This is what you\u2019ll be known for, typically covering your speaking philosophy and values.<\/li>\n\n\n\n
- Plan your main talking points:<\/strong> Collect and sharpen your stories, examples, and teaching points.<\/li>\n\n\n\n
- Practice publicly<\/strong>: Speak at local events or even online webinars.<\/li>\n\n\n\n
- Gather testimonials<\/strong>: Collect feedback and recommendations to showcase your impact.<\/li>\n\n\n\n
- List yourself with speaking platforms<\/strong>: Expand your reach by showing up in places where planners naturally look for speakers.<\/li>\n\n\n\n
- Network and maintain client relationships<\/strong>: Word of mouth is powerful, especially in the world of speaking.<\/li>\n<\/ol>\n\n\n\n
How do speakers work<\/h3>\n\n\n\n
The life of a professional speaker<\/a> involves both creating good materials and marketing your services. Most public speakers manage these roles and tasks:<\/p>\n\n\n\n
- \n
- Developing fresh, relevant content for talks, workshops, or keynotes.<\/li>\n\n\n\n
- Rehearsing and refining your public speaking skills.<\/li>\n\n\n\n
- Marketing your services or working with a bureau to book events.<\/li>\n\n\n\n
- Handling client communications, from the first call to feedback after the event.<\/li>\n\n\n\n
- Traveling to events and adjusting to different audiences.<\/li>\n\n\n\n
- Managing contracts, invoices, and follow-ups.<\/li>\n\n\n\n
- Building your brand through social media, blogging, or podcast appearances.<\/li>\n\n\n\n
- Staying updated on trends to remain a good fit for more events.<\/li>\n<\/ul>\n\n\n\n
Grow your career by learning about public speaking platforms<\/a> and public speaking opportunities.<\/a><\/p>\n\n\n\n
Strengthen Your Connections<\/h2>\n\n\n\n
Knowing how to join a speakers bureau can give you a head start in your speaking career. Bureaus take care of logistics and find relevant stages for you, so you can focus on sharing your message.<\/p>\n\n\n\n
A speakers bureau highlights how powerful connections are. The right network can open doors to new opportunities and lifelong partnerships. <\/p>\n\n\n\n
That\u2019s the same advantage that Talks offers you. It streamlines your process for getting booked on podcast shows, making sure you appear in front of relevant podcasters. <\/p>\n\n\n\n
No need to pitch or to create a speaker one sheet over and over. <\/p>\n\n\n\n
Build your own Creators profile with all your experience and previous appearances, and share it publicly. <\/p>\n\n\n\n
- Develop your signature talk<\/strong>: This is what you\u2019ll be known for, typically covering your speaking philosophy and values.<\/li>\n\n\n\n
- Midwest Speakers Bureau<\/strong><\/a>: A popular choice for Midwestern events. Conducts an annual speakers showcase.<\/li>\n\n\n\n
- Build a database<\/strong>: Set up profiles for many speakers covering different specialties and topics.<\/li>\n\n\n\n
- Roster fit:<\/strong> Does it represent a wide range of speakers, including your topic or industry?<\/li>\n\n\n\n
- Reputation<\/strong>: Does the bureau rank among trusted names like Executive Speakers Bureau or have a track record with high-profile clients?<\/li>\n\n\n\n
- Focus and levels:<\/strong> Some bureaus focus only on high-fee headliners, while others accept a variety of fields and levels. Learn about their speakers bureau programs as well to understand how they land you gigs.<\/li>\n\n\n\n
- Introduce yourself sincerely:<\/strong> Reach out with a professional introduction and a customized pitch. No to generic messages, so you stand out.<\/li>\n\n\n\n
- Showcase expertise<\/strong>: Include your signature keynote and talk topics, emphasizing the real-world impact you create.<\/li>\n\n\n\n
- Prepare a speaker bureau profile:<\/strong> Think of this as your first handshake. How you present yourself makes a strong first impression.<\/li>\n\n\n\n
- Professional support to get booked:<\/strong> It\u2019s easy to get speaking gigs as a keynote or featured guest at bigger, better events.<\/li>\n\n\n\n
- Boutique bureaus<\/strong> are smaller but offer specialized attention for their roster, often focusing on business speakers, motivational speakers, or coaches in certain niches.<\/li>\n\n\n\n