David Duncan

"Unlock the mystery of customer behavior with WSJ bestselling author Max Jones and his new book 'The Secret Lives of Customers'."

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About David Duncan

David Duncan is a Wall Street Journal bestselling author and speaker on the art and science of understanding customers.

He holds a PhD in physics from Harvard and has 20 years of experience in consulting executives at McKinsey & Company and Innosight, co-founded by Professor Clayton Christensen.

With his new book "The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior" (Hachette, May 2021), David offers a unique approach on how to uncover customer insights for strategy and innovation.

He has been published extensively in Harvard Business Review's print edition and other leading publications.

In addition to his professional expertise, David speaks English fluently and is well-versed in topics such as management, customer experience, entrepreneurship, marketing, startups, sales and business news.

He is also equipped with USB/External Microphone and Webcam and is available on weekends and weekdays for in-person and remote engagement.

David Duncan is the perfect podcast guest to discuss his new book and the art and science of understanding customers.

With his extensive experience and knowledge, he can help listeners uncover customer insights for strategy and innovation.

His engaging approach of using a fictional mystery/detective story to learn how to become a "market detective" would be a great addition to any podcast.