Kathy Vaské is a force in education marketing. With over 20 years of experience, she knows how to take an EdTech brand from overlooked to unforgettable. As the Head of US Strategy & Operations at Bee Digital Marketing, Kathy doesn’t just create campaigns—she builds movements. She helps EdTech companies clarify their message, connect with educators, and drive real, measurable change.

Kathy Vaské is a force in education marketing. With over 20 years of experience, she knows how to take an EdTech brand from overlooked to unforgettable. As the Head of US Strategy & Operations at Bee Digital Marketing, Kathy doesn’t just create campaigns—she builds movements. She helps EdTech companies clarify their message, connect with educators, and drive real, measurable change.

Kathy works with EdTech companies, guiding them through the complex world of K-12 sales, content marketing, and brand storytelling. She blends StoryBrand marketing, behavioral psychology, and conversion-focused copywriting to craft strategies that don’t just grab attention—they inspire action. She has also worked client-side, directing marketing (and sometimes sales) for companies ranging in size from $6 million to $3 billion, giving her a deep understanding of agency and in-house perspectives.

She’s an expert in brand awareness, lead generation, user adoption, and retention strategies, leading successful campaigns across the education sector. She speaks the language of educators and decision-makers, ensuring her clients build trust and lasting relationships in the market.

Beyond strategy, Kathy is a passionate advocate for the ethical use of AI in education and marketing. She’s been at the forefront of launching innovative solutions, making AI approachable for K-12 educators and leaders.

Kathy believes that marketing isn’t about selling—it’s about serving. Whether she’s discussing the future of AI in education, how to build trust with educators, or how to create high-converting copy, she brings a practical, no-nonsense approach that gets results.

If you’re looking for a guest who understands education marketing inside and out—and can deliver insightful, engaging conversations with real-world takeaways—Kathy is the perfect fit for your podcast.