I'm Anita, and I teach women in business how to be confident and assertive with their prospects, clients and staff. It's for those who want excellent results in sales, negotiations and leadership — without acting tough or manipulative.

I'm Anita, and I teach women in business how to be confident and assertive with their prospects, clients and staff. It's for those who want excellent results in sales, negotiations and leadership — without acting tough or manipulative.

After climbing to the top of the HR corporate ladder and realizing it's a view I don't wanna be looking at for the next 30 years, I transitioned into business and leadership coaching to help women create a business they love to wake up to.
Privately, I'm a massive nerd ;) I can talk for hours about history, neuroscience, politics, quantum physics, movies, philosophy - and my favorite: the human mind. Even longer if there’s a nice bottle of shiraz on the table. 🍷

I love playing the guitar, writing funny short stories, geeking out for hours watching documentaries, long walks in nature, cats, and excessive amounts of specialty coffee.