Azzallure Chotani is a luxury entrepreneur, creative director, and jewelry designer with a multidisciplinary background spanning economics, design, brand strategy, and social impact.

Azzallure Chotani is a luxury entrepreneur, creative director, and jewelry designer with a multidisciplinary background spanning economics, design, brand strategy, and social impact.

She holds a Master’s degree in Economics along with a Special Education diploma, blending analytical depth with a strong people first mindset. Her creative foundation was further refined through professional training with Van Cleef & Arpels in Paris, where she gained hands on exposure to the heritage, craftsmanship, and philosophy of high jewelry.

With over eight years of experience as Creative Director at Burj Financial, Azzallure has led brand strategy, creative direction, and long term positioning within the financial sector. She is also the Director of Azzallure Diamonds, a role she has held for the past four years, overseeing bespoke fine jewelry, lab grown diamond collections, and design led luxury experiences.

Over the last five years, she has been actively immersed in the jewelry design space, working closely with artisans, workshops, and private clients to translate personal stories into refined, wearable pieces that balance craftsmanship, modern luxury, and ethical sourcing.

Beyond business, Azzallure serves as Director of the Azzallure Charity Foundation, an initiative dedicated to supporting underprivileged children, a role she has led for over five years. She is also the Founder and Director of Aurelio Cigars, expanding her entrepreneurial portfolio into premium lifestyle ventures.

Her entrepreneurial impact was formally recognized when she was awarded the E-preneur Icon title at the Tally MSME Honours 2023, a recognition that was also covered by Gulf News Business. She has since been featured across leading regional and international publications including Khaleej Times, USA News, Digital Journal, and Tribune India, along with appearances on industry podcasts discussing entrepreneurship, luxury, and design.

Her work and journey have also been spotlighted in editorial features with Masala Magazine, Harper’s Bazaar for Azzallure, and a German television feature on RTLplus, which covered both her professional work and personal journey as a founder.

Azzallure Diamonds has been featured in the Wedding Edition Friday Magazine by Gulf News, as well as in coverage surrounding the Tally awards. Her jewelry has also appeared on the Netflix series Dubai Bling, worn by Farhana Bodi in Seasons 1 and 3.

Azzallure Chotani continues to build brands that sit at the intersection of creativity, commerce, and conscience, combining strategic insight, refined design sensibility, and a long term vision for impact in everything she leads.