I'm Byron McFarland, a speaker, coach, and advisor dedicated to helping business owners and leadership teams foster trust and drive value through effective buy-in strategies. As the author of *The Bankable Buyer*, I’ve guided over $3 billion in business value and lead engaging workshops that blend behavioral science with practical applications.

I'm Byron McFarland, a speaker, coach, and advisor dedicated to helping business owners and leadership teams foster trust and drive value through effective buy-in strategies. As the author of *The Bankable Buyer*, I’ve guided over $3 billion in business value and lead engaging workshops that blend behavioral science with practical applications. My mission is to equip owners with the tools and language they need to succeed in talent retention and exit planning, ensuring they achieve financial independence on their own terms.