Dave McCaughan
The Asia Guy : helping people understand what matters to people
Male from Bangkok, Thailand and speaks EnglishAvailable for Collaboration, Interviews in In-Person, Remote Formats
Marketers and people interested in marketing
People interested in ageing population issues
Anyone interested in the differences in working / marketing in Asia V the West
Topics Discussed by Dave McCaughan
About Dave McCaughan
40 years in the world of advertising, marketing communication and understanding what matters to people.
Dave started in his native Sydney, spent 27 years with global advertising agency McCann as head of strategy, mostly across Asia.
Has lived in Thailand, Kong Kong, Japan for the last 30 years.
Since 2015 he has managed his own consultancy, BIBLIOSEXUAL (yes there is a funny story behind that) where he helps brands understand what matters to people they want to target, how to rethink life stages and demographics and then rethink attitudes.
An early champion of using AI for market research (for over a decade) he also has built a reputation for using unique examples to explain everyday business issues (think the history of men's underwear to explain category growth, toilets as social media).
Availability for Interviews
Everyday from 12am to 11pm Asia/Bangkok
Interview & Promotion Format
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
Target Audience
Marketers and people interested in marketing
People interested in ageing population issues
Anyone interested in the differences in working / marketing in Asia V the West
Why Invite Dave McCaughan as a Guest?
Loads of experiences and examples from across Asia and beyond, and a unique and fun approach to storytelling. Over 750 speaking appearances all over the world and now dozens of podcast appearances means he understands how to adjust to audiences and keep them interested. Companies come to him to "shake up" thinking.