Hasani X
The Chief of Story » I help service businesses sound as good as they really are.
Hasani X
The Chief of Story » I help service businesses sound as good as they really are.
About Hasani X
The Chief of Story » I help service businesses sound as good as they really are.
Hasani X (aka X) has spent 20+ years helping businesses escape what he calls “The Expert’s Curse”—the phenomenon where deep expertise actually makes it harder to communicate your value. He’s driven over $100 million in client growth, led 1,000+ strategic campaigns, and trained 10,000+ leaders. Today, he runs Chiefs of Story, where he invests and partners with expert service businesses to help them stand out, win bigger, and rise above the noise. He also writes The Signal, a weekly newsletter for service businesses and subject matter experts looking to differentiate, grow, and scale.
Why Book Hasani X as Your Podcast Guest
Actionable Frameworks
I bring named, proven frameworks like the Expert's Curse and Signal vs. Amplifier that listeners can apply instantly.
Real Business Results
I share case studies with measurable impact-like a 12-word change leading to $100K deals.
Credible, Experienced Voice
With 20+ years in the field and 1K+ campaigns, I speak from what works-not theory.
Engaging, Versatile Guest
I blend strategy with personal stories-from MMA to meditation-for rich, memorable conversations.
Episode Angles & Topics
Your Business Isn’t Broken. Your Signal Is. Why Small Businesses Are Disappear
Most service businesses don’t have a marketing problem—they have a Signal problem: the right people can’t clearly see, feel, or value what they do. In this episode, X breaks down his practical Signal framework so listeners can diagnose why they’re being overlooked, sharpen their messaging, and turn confusing noise into a clear market signal that attracts bigger, better-fit clients.
The Expert's Curse: When Your Greatest Strength Becomes Your Biggest Blind Spot
Deep expertise should be your greatest asset, but for most founders it becomes the Expert’s Curse—you talk in details, frameworks, and nuance that your buyers simply can’t hear. X shows how to translate decades of experience into simple, sticky stories and named frameworks that make buyers lean in, remember you, and move faster toward a “yes.”
Most Businesses Don't Have a Marketing Problem: They Have a Signal Problem
X walks through real campaigns where experts went from one‑off $3K projects to $50K–$100K+ engagements—without changing their technical skillset. Listeners learn how to reposition their expertise, re‑package their offers, and communicate value so that they stop competing on price and start getting treated like an essential partner.
AI Won’t Save Your Business. It Will Expose It.
Most leaders secretly hope AI will fix their marketing, sales, and operations. X argues the opposite: AI is not a magic wand—it’s a megaphone that amplifies whatever is already true about your business. In this episode, he shows how to strengthen your story, Signal, and strategy first, so AI accelerates trust, not the spread of a weak or confusing brand.
What You'll Get From This Interview
Audience Takeaways
Listeners walk away with actionable frameworks, real-world case studies, and mindset shifts they can apply immediately to clarify their message and grow their business.
Hot Topics
Why Trust Me
The Ideal Show
Business, entrepreneurship, marketing, leadership, service-based industries, storytelling, communications, business growth, branding, offer creation, messaging, lead generation
Recent Podcast Appearances
EP111 | Lead Your Story with Hasani X
The Peak Performance & Predictable Growth Podcast For Agency Owners • Nov 8, 2021
Episode 087 - Hasani X
The Ethics Experts • Oct 11, 2021
Ep122 Your Story Brand w/Hasani X
Profit With A Plan • Sep 14, 2021
Keep Fighting On! Interview with Hasani X
12 Hats Radio • Aug 15, 2021
Hasani X - World Class Communicator & Story Creator - EP 127
Health Declassified • Jul 16, 2021
Hasani X - World Class Communicator & Story Creator - EP 127
The Yakking Show • Jul 16, 2021
How to Lead Your Story with Hasani X
The Storypowers Podcast • Jul 20, 2020
046: Leveraging Your Story for Team Cohesion with Hasani X
Business Infrastructure - Curing Back Office Blues • May 19, 2019
COACH the COACH: Hasani X with Lead Your Story
Coach The Coach • Mar 23, 2019
COACH the COACH: Hasani X with Lead Your Story
High Velocity Radio • Mar 23, 2019
Key Achievements
$100M+ in client business growth
1K+ strategic brand and story campaigns
10K+ professionals and leaders trained
Published newsletter: The Signal
Professional Experience
Founder & Chief of Story
Chiefs of Story
Helps expert service businesses clarify messaging, differentiate, and scale using proven storytelling frameworks.
Speaker Topics
What Hasani X Can Speak About:
Social Media
Speaking Engagements
Interview
Presentation
Workshop
MC & Host
Other Speakers
Book Your Interview
Actionable, story-rich insights on Brand strategy, Market positioning, Customer acquisition. Studio-quality video & audio. Available Weekdays only. Happy to share with my audience.
No speaking fees for podcast interviews
Studio-quality video & audio
Will promote episodes to their audience
Available Weekdays only
Connect with Hasani X
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