Heartbeat is the podcast arm of Business MRI™, built for mid-market technology leaders navigating AI mandates on Salesforce platforms that aren't ready to support them. Every episode explores the gap between what organizations are being sold and what the platform can actually deliver — through conversations with practitioners who've lived it, not consultants who've pitched it.

Heartbeat is the podcast arm of Business MRI™, built for mid-market technology leaders navigating AI mandates on Salesforce platforms that aren't ready to support them. Every episode explores the gap between what organizations are being sold and what the platform can actually deliver — through conversations with practitioners who've lived it, not consultants who've pitched it.
The format is intentionally practitioner-first: former VPs of IT, independent architects, operations leaders, and founders who've been in the room when the promises met the architecture. No vendor demos. No feature walkthroughs. No "exciting AI use cases." Just honest conversations about what's actually at stake when companies bet big on platforms they haven't cleared.
Heartbeat publishes biweekly on YouTube and all major podcast platforms, with every episode fueling a weekly long-form article on the Heartbeat blog and LinkedIn content throughout the week.