How I Made it in Marketing
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How I Made it in Marketing

Extracting the Gold from the Grind: Deep-dive discussions uncover key lessons from marketing careers

How I Made it in Marketing

Extracting the Gold from the Grind: Deep-dive discussions uncover key lessons from marketing careers

CareersManagementMarketing
Hosted by Daniel Burstein of MarketingSherpa
169+ episodes on marketing careers and decisions
Uncover campaign lessons and creative breakthroughs
Join a community of reflective, growth-minded marketers

About How I Made it in Marketing

Extracting the Gold from the Grind: Deep-dive discussions uncover key lessons from marketing careers

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.

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Hosted by Daniel Burstein, MarketingSherpa
169+ episodes featuring marketing pros
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You're a great fit if you're a marketer, entrepreneur, or brand leader with real stories about building campaigns, navigating career pivots, or leading creative teams.

Recent Episodes

IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)

How I Made it in Marketing Nov 4, 2025

Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)

How I Made it in Marketing Oct 21, 2025

Analytics: Even the most rigorous analysis fails without the right story (episode #153)

How I Made it in Marketing Oct 7, 2025

Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)

How I Made it in Marketing Sep 23, 2025

Cross-cultural Marketing & Management: Walk the market (podcast episode #151)

How I Made it in Marketing Sep 9, 2025

Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (...

How I Made it in Marketing Aug 26, 2025

Webinar Recap: Getting unstuck through specific social media messaging

How I Made it in Marketing Aug 19, 2025

Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149)

How I Made it in Marketing Aug 14, 2025

B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)

How I Made it in Marketing Aug 7, 2025

Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147)

How I Made it in Marketing Jul 24, 2025

Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147)

How I Made it in Marketing Jul 24, 2025

How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work fo...

How I Made it in Marketing Jul 17, 2025

How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (episode #146)

How I Made it in Marketing Jul 17, 2025

Customer Experience: Great experiences are invisible, but they require relentless alignment (epis...

How I Made it in Marketing Jul 10, 2025

Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)

How I Made it in Marketing Jul 10, 2025

Get More Customers: How understanding the 4 stages of a conversion can help you

How I Made it in Marketing Jul 3, 2025

Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)

How I Made it in Marketing Jul 3, 2025

Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)

How I Made it in Marketing Jul 3, 2025

Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)

How I Made it in Marketing Jun 24, 2025

Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)

How I Made it in Marketing Jun 24, 2025

Brand Builder: Be human first – people drive brands (podcast episode #142)

How I Made it in Marketing Jun 19, 2025

Brand Builder: Be human first – people drive brands (podcast episode #142)

How I Made it in Marketing Jun 19, 2025

Marketing for Business Services: When the world changed, so did we (episode #141)

How I Made it in Marketing Jun 10, 2025

Marketing for Business Services: When the world changed, so did we (episode #141)

How I Made it in Marketing Jun 10, 2025

How to Get Unstuck in Marketing: Real strategies & case study insights

How I Made it in Marketing Jun 5, 2025

Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)

How I Made it in Marketing Jun 2, 2025

Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)

How I Made it in Marketing Jun 2, 2025

Influencer Marketing: Focus on one thing (episode #139)

How I Made it in Marketing May 22, 2025

Influencer Marketing: Focus on one thing (episode #139)

How I Made it in Marketing May 22, 2025

Creative Marketing Leadership: Strike a balance between management and production (podcast episod...

How I Made it in Marketing May 15, 2025

Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)

How I Made it in Marketing May 15, 2025

Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (ep...

How I Made it in Marketing May 8, 2025

Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)

How I Made it in Marketing May 8, 2025

Mastering Hypothesis-driven Conversion Rate Optimization with the Scientific Messaging Hypothesis

How I Made it in Marketing May 6, 2025

Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)

How I Made it in Marketing May 1, 2025

DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)

How I Made it in Marketing Apr 22, 2025

Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)

How I Made it in Marketing Apr 17, 2025

Analytics: Driving business value matters more than perfect models (episode #133)

How I Made it in Marketing Apr 10, 2025

DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)

How I Made it in Marketing Apr 8, 2025

Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)

How I Made it in Marketing Apr 1, 2025

Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)

How I Made it in Marketing Mar 25, 2025

Creative Social Media Marketing: When to break the rules (episode #129)

How I Made it in Marketing Mar 13, 2025

Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)

How I Made it in Marketing Mar 4, 2025

Marketing Strategy for Media: Listen first, sell second (podcast episode #127)

How I Made it in Marketing Feb 20, 2025

Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)

How I Made it in Marketing Feb 14, 2025

Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)

How I Made it in Marketing Feb 6, 2025

Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)

How I Made it in Marketing Jan 23, 2025

Social Media Marketing: Educate your executives (episode #123)

How I Made it in Marketing Jan 16, 2025

TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)

How I Made it in Marketing Jan 7, 2025

Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)

How I Made it in Marketing Dec 17, 2024

B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)

How I Made it in Marketing Dec 10, 2024

Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)

How I Made it in Marketing Dec 3, 2024

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)

How I Made it in Marketing Nov 19, 2024

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)

How I Made it in Marketing Nov 12, 2024

Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

How I Made it in Marketing Nov 5, 2024

B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)

How I Made it in Marketing Oct 17, 2024

Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)

How I Made it in Marketing Oct 10, 2024

Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)

How I Made it in Marketing Oct 1, 2024

Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)

How I Made it in Marketing Sep 20, 2024

Substance Over Style: Good work has to speak for itself (podcast episode #111)

How I Made it in Marketing Sep 12, 2024

Client Empowerment: Be the woman behind the woman (podcast episode #110)

How I Made it in Marketing Sep 5, 2024

B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)

How I Made it in Marketing Aug 27, 2024

Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)

How I Made it in Marketing Aug 20, 2024

CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)

How I Made it in Marketing Aug 13, 2024

Sustainable Marketing: How DC Water turns waste into wealth (episode #106)

How I Made it in Marketing Aug 6, 2024

Authentic Brand Storytelling: Embed creative within your business model (episode #105)

How I Made it in Marketing Jul 23, 2024

Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)

How I Made it in Marketing Jul 16, 2024

Career Adaptability: Marketing can lead to many other things (episode #103)

How I Made it in Marketing Jul 2, 2024

Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)

How I Made it in Marketing Jun 20, 2024

Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)

How I Made it in Marketing Jun 10, 2024

Marketing Operations: Balance ambition with well-being (podcast episode #100)

How I Made it in Marketing Jun 6, 2024

Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)

How I Made it in Marketing May 28, 2024

Marketing Mentorship: Direct feedback is a gift (episode #98)

How I Made it in Marketing May 14, 2024

Product Quality: Marketing's job is to help the product win (podcast episode #97)

How I Made it in Marketing May 7, 2024

Strategic Delegation: Time is your most precious asset (episode #96)

How I Made it in Marketing Apr 25, 2024

CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)

How I Made it in Marketing Apr 18, 2024

Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)

How I Made it in Marketing Apr 10, 2024

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)

How I Made it in Marketing Apr 3, 2024

Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)

How I Made it in Marketing Mar 25, 2024

Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)

How I Made it in Marketing Mar 19, 2024

Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)

How I Made it in Marketing Mar 12, 2024

Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)

How I Made it in Marketing Mar 4, 2024

B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)

How I Made it in Marketing Feb 21, 2024

Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)

How I Made it in Marketing Feb 15, 2024

Social Media Marketing Leadership: Value productivity over perfection (episode #86)

How I Made it in Marketing Feb 7, 2024

Customer-First Marketing: Every click is a wish (podcast episode #85)

How I Made it in Marketing Jan 31, 2024

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)

How I Made it in Marketing Jan 22, 2024

Architecture Design Marketing: Don’t stay in your lane (episode #83)

How I Made it in Marketing Jan 15, 2024

Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)

How I Made it in Marketing Jan 8, 2024

Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)

How I Made it in Marketing Jan 2, 2024

Career Management: Focus on your left foot (podcast episode #80)

How I Made it in Marketing Dec 13, 2023

Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)

How I Made it in Marketing Dec 4, 2023

Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)

How I Made it in Marketing Nov 20, 2023

Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)

How I Made it in Marketing Nov 13, 2023

Experiential Marketing: If you build it, they will come (episode #76)

How I Made it in Marketing Nov 6, 2023

Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)

How I Made it in Marketing Oct 25, 2023

Marketing Leadership: Embracing questions and overcoming pretense (episode #74)

How I Made it in Marketing Oct 16, 2023

Personal Development in Career: Step out of your comfort zone (episode #73)

How I Made it in Marketing Oct 9, 2023

Leadership Development: Network every day (episode #72)

How I Made it in Marketing Oct 2, 2023

Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)

How I Made it in Marketing Sep 18, 2023

SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)

How I Made it in Marketing Sep 12, 2023

Leadership Transformation: Come in quietly (episode #69)

How I Made it in Marketing Sep 5, 2023

Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)

How I Made it in Marketing Aug 24, 2023

Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far

How I Made it in Marketing Aug 16, 2023

AIOps Marketing: Make yourself uncomfortable (episode #66)

How I Made it in Marketing Aug 7, 2023

Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)

How I Made it in Marketing Jul 24, 2023

Marketing: High growth can be excruciating (episode #64)

How I Made it in Marketing Jul 17, 2023

Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)

How I Made it in Marketing Jun 28, 2023

Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)

How I Made it in Marketing Jun 12, 2023

Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)

How I Made it in Marketing Jun 1, 2023

Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)

How I Made it in Marketing May 22, 2023

Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)

How I Made it in Marketing May 15, 2023

Marketing Operations: Process is the foundation for success (episode #58)

How I Made it in Marketing May 8, 2023

Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)

How I Made it in Marketing May 1, 2023

B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)

How I Made it in Marketing Apr 19, 2023

Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)

How I Made it in Marketing Apr 12, 2023

Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)

How I Made it in Marketing Apr 5, 2023

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)

How I Made it in Marketing Mar 27, 2023

Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)

How I Made it in Marketing Mar 20, 2023

Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)

How I Made it in Marketing Mar 13, 2023

Fintech Marketing: Creativity and technology is a killer combo (episode #50)

How I Made it in Marketing Mar 6, 2023

PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)

How I Made it in Marketing Feb 22, 2023

Marketing and Brand: Embrace healthy friction (episode #48)

How I Made it in Marketing Feb 15, 2023

Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)

How I Made it in Marketing Feb 8, 2023

Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)

How I Made it in Marketing Feb 1, 2023

Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)

How I Made it in Marketing Jan 23, 2023

Corporate Marketing: Feedback is respect (episode #44)

How I Made it in Marketing Jan 11, 2023

Growth Marketing: Attribution is a myth, but you need it (episode #43)

How I Made it in Marketing Jan 4, 2023

SaaS Marketing: Always bring the customer story forward (episode #42)

How I Made it in Marketing Dec 14, 2022

Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)

How I Made it in Marketing Dec 7, 2022

B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)

How I Made it in Marketing Nov 30, 2022

Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)

How I Made it in Marketing Nov 16, 2022

Product Management & Marketing: Surround yourself with the right people (episode #38)

How I Made it in Marketing Nov 9, 2022

Growth Marketing: Give a choice of "yes" or “yes” (episode #37)

How I Made it in Marketing Nov 2, 2022

Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

How I Made it in Marketing Oct 24, 2022

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)

How I Made it in Marketing Oct 17, 2022

Marketing: Sometimes you have to throw the business model out (episode #34)

How I Made it in Marketing Oct 10, 2022

Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)

How I Made it in Marketing Oct 3, 2022

Customer Experience: Take risks, fail early, and learn fast (episode #32)

How I Made it in Marketing Sep 21, 2022

Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)

How I Made it in Marketing Sep 12, 2022

Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)

How I Made it in Marketing Sep 2, 2022

Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)

How I Made it in Marketing Aug 24, 2022

Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)

How I Made it in Marketing Aug 17, 2022

Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)

How I Made it in Marketing Aug 10, 2022

NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)

How I Made it in Marketing Aug 3, 2022

Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)

How I Made it in Marketing Jul 25, 2022

Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)

How I Made it in Marketing Jul 11, 2022

SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)

How I Made it in Marketing Jun 22, 2022

Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)

How I Made it in Marketing Jun 22, 2022

Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)

How I Made it in Marketing Jun 15, 2022

Hospitality Marketing: Have a Gumby attitude to any launch

How I Made it in Marketing Jun 8, 2022

Creative Marketing: Does it all make sense? (Episode #19)

How I Made it in Marketing Jun 1, 2022

Brand Marketing: Look in people’s closets (Episode #18)

How I Made it in Marketing May 23, 2022

Data Poetry in Marketing, PR & Corporate Communications (Episode #17)

How I Made it in Marketing May 16, 2022

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success

How I Made it in Marketing May 9, 2022

World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)

How I Made it in Marketing May 2, 2022

Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)

How I Made it in Marketing Apr 18, 2022

The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)

How I Made it in Marketing Apr 18, 2022

Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)

How I Made it in Marketing Apr 11, 2022

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)

How I Made it in Marketing Apr 4, 2022

99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)

How I Made it in Marketing Mar 28, 2022

Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)

How I Made it in Marketing Mar 21, 2022

Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8

How I Made it in Marketing Mar 11, 2022

The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7

How I Made it in Marketing Mar 7, 2022

Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6

How I Made it in Marketing Feb 28, 2022

“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5

How I Made it in Marketing Feb 17, 2022

The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4

How I Made it in Marketing Feb 8, 2022

500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3

How I Made it in Marketing Jan 28, 2022

The De-Branding Campaign: When customers make fun of your new product launch – Episode #2

How I Made it in Marketing Jan 27, 2022

Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1

How I Made it in Marketing Jan 12, 2022

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