I'm a curious mind, a creative at heart, and someone who gets genuinely excited about discovering new things, connecting unexpected ideas, and asking lots of questions. I'm also a Creative AI Advisor, educator, author, and entrepreneur, although I've never been particularly good at fitting into just one box!

I'm a curious mind, a creative at heart, and someone who gets genuinely excited about discovering new things, connecting unexpected ideas, and asking lots of questions. I'm also a Creative AI Advisor, educator, author, and entrepreneur, although I've never been particularly good at fitting into just one box!

I've spent over 10 years working in creativity, design, and art direction, and somewhere along the way, AI became another fascinating world to explore. Today, I combine consulting, teaching, writing, and building my own creative company, helping people and teams embrace new possibilities while staying true to what makes them unique.

One of my favourite things is making complex ideas feel simple, approachable, and fun. Whether I'm working with creative leaders, teaching a workshop, or developing a new experience, I love creating spaces where people feel comfortable experimenting, challenging assumptions, and finding their own way.

I'm fascinated by the relationship between technology and human creativity. I love exploring what AI makes possible, but I also believe there's something incredibly valuable about slowing down, working with our hands, and getting lost in the process. Crafts, handmade experiments, and playful creative projects are a big part of how I explore ideas and keep my imagination active. Sometimes the best way to move forward is to step away from the screen.

I'm also the author of "Rumbo propio", a book about navigating AI without losing your creative essence. It's a reflection of something I care deeply about: protecting our creative identity, skills, and judgement while remaining open to change.

I'm usually juggling a few ideas, learning something new, or exploring a creative project that has absolutely nothing to do with my day job. I love conversations that spark curiosity, challenge how we see things, and inspire us to try something different.