John DeGeorge
From Radio DJ Booths to Data Dashboards, I help brands turn audience behavior into measurable revenue as a Growth Architect.
Male from Atlanta, United states and speaks EnglishAvailable for Interviews in In-Person, Remote Formats
Target Audience Description
From startups to SMBs, brands to agencies, my ideal audience includes marketing leaders, brand strategists, agency operators, and business owners who are responsible for driving growth but are frustrated by wasted ad spend, unclear attribution, and AI hype that lacks practical results.
Whether they are in QSR, CPG, SaaS, Franchise, Retail, or Experiential sectors, they are looking for actionable strategies to connect data, media, and revenue outcomes without drowning in jargon.
I resonate with listeners who:
Manage or influence marketing budgets.
Are exploring first-party data strategies but feel overwhelmed.
Want to understand how machine learning can drive real business outcomes.
Care about DEI in media strategies and want scalable, equity-first frameworks.
Value no-fluff, story-driven insights from someone who has built systems from the ground up.
If your audience is tired of surface-level AI conversations and wants to learn how audience engagement, data, and measurement drive actual revenue, this is for them.
Topics I Am Ready to Discuss
- The Power of Overlooked Audiences: How Fringe Segments Drive Unexpected Growth
- AI in Marketing (Applied, Not Hyped)
- Real-Time Audience Feedback Loops
- Martech Stack Optimization
- Deterministic Identity Graphs
- First-Party Data & Identity Resolution
- Audience Engagement Strategies (DJ to Data)
- Leadership as a Player-Coach
- Simplifying Data Architecture
- First-Party Data Activation
- Attribution Match Rates (The KPI Most Brands Misread)
- Privacy-First Marketing Frameworks
- DEI-First Media Strategies That Outperform
- Eliminating Wasted Ad Spend Through Identity Resolution
- QSR & CPG Growth Strategies in a Data-Driven World
- Operationalizing Generative AI for Business Outcomes
- Building Scalable AI Attribution Systems
- Retail Media Networks & CTV Performance Optimization
- Media Measurement Best Practices (From Chaos to Clarity)
- Go-To-Market Execution for AI-Driven Solutions
Topics Discussed by John DeGeorge
About John DeGeorge
🎧 From Radio DJ to ML Dashboards, I Turn Audience Behavior Into Revenue
I didn’t learn audience engagement from a spreadsheet.
I earned it in DJ booths, on-air studios, and live stages across Toronto, Tampa, Atlanta, Nashville, and Las Vegas.
For 18+ years, I lived the real-time feedback loop of what makes people move, respond, and buy.
That instinct doesn’t come from data alone, but it can be scaled with the right technology.
📊 Architecting Growth with ML-Powered Attribution
Today, I serve as VP of Data Technology at AiOpti, where we built an ML-powered attribution and measurement platform that connects data, media, and revenue without relying on overhyped crutches like cookies and lookalikes.
I co-created:
OptiReveal℠ — Machine learning engine that uncovers overlooked, high-intent audiences.
Super AIdentity Graph℠ — Deterministic identity solution tying signals directly to verified transactions.
AI isn’t overhyped.
Misapplied AI is.
I bring stories and strategies that cut through noise and show how machine learning drives measurable outcomes across QSR, CPG, SaaS, Franchise, Retail, and Experiential sectors.
🤝 Why Book Me?
20+ years bridging human behavior with data-driven growth strategies.
Hands-on builder and operator—not a theorist.
Proven DEI-first media frameworks with Women Owned Media.
No-fluff insights.
Your audience will get strategies they can apply immediately.
If your audience is tired of AI buzzwords and outdated targeting methods, I’ll show them what actually works.
Hosts, if you want to bring a fresh conversation to your audience, where data and AI stories are backed by real campaigns, not hype, let’s connect.
I have limited availability for guest spots over the next 10–15 days.
🎤 Most Hosts Ask Me…
“How did a guy from a Catholic high school in Atlanta end up DJing hip-hop crowds on-air and in clubs, then lead ML-powered attribution platforms?”
→ I’ve lived every layer of audience engagement, turning crowd instinct into scalable, tech-powered growth systems.
“How do you embed DEI-first frameworks into revenue growth without compromise?”
→ With partners like Women Owned Media, I’ve proven you can amplify underrepresented voices and outperform benchmarks.
“What’s the most misunderstood KPI in media today?”
→ Attribution match rate.
Without fixing identity resolution, CPMs and CTRs are just noise.
“What’s driving the spike in Generative AI for ad creation?”
→ 86% of brands are using Gen AI for video ads, expected to be 40% of creative by 2026.
But content alone doesn’t drive performance.
“With AI hype everywhere, what marketing myth are you fixing?”
→ AI won’t fix a broken foundation.
My work with OptiReveal™ ensures data and identity are aligned for outcomes that matter.
Availability for Interviews
Weekdays only from 10am to 6pm America/New_York
Interview & Promotion Format
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
Target Audience
Target Audience Description
From startups to SMBs, brands to agencies, my ideal audience includes marketing leaders, brand strategists, agency operators, and business owners who are responsible for driving growth but are frustrated by wasted ad spend, unclear attribution, and AI hype that lacks practical results.
Whether they are in QSR, CPG, SaaS, Franchise, Retail, or Experiential sectors, they are looking for actionable strategies to connect data, media, and revenue outcomes without drowning in jargon.
I resonate with listeners who:
Manage or influence marketing budgets.
Are exploring first-party data strategies but feel overwhelmed.
Want to understand how machine learning can drive real business outcomes.
Care about DEI in media strategies and want scalable, equity-first frameworks.
Value no-fluff, story-driven insights from someone who has built systems from the ground up.
If your audience is tired of surface-level AI conversations and wants to learn how audience engagement, data, and measurement drive actual revenue, this is for them.
Topics I Am Ready to Discuss
- The Power of Overlooked Audiences: How Fringe Segments Drive Unexpected Growth
- AI in Marketing (Applied, Not Hyped)
- Real-Time Audience Feedback Loops
- Martech Stack Optimization
- Deterministic Identity Graphs
- First-Party Data & Identity Resolution
- Audience Engagement Strategies (DJ to Data)
- Leadership as a Player-Coach
- Simplifying Data Architecture
- First-Party Data Activation
- Attribution Match Rates (The KPI Most Brands Misread)
- Privacy-First Marketing Frameworks
- DEI-First Media Strategies That Outperform
- Eliminating Wasted Ad Spend Through Identity Resolution
- QSR & CPG Growth Strategies in a Data-Driven World
- Operationalizing Generative AI for Business Outcomes
- Building Scalable AI Attribution Systems
- Retail Media Networks & CTV Performance Optimization
- Media Measurement Best Practices (From Chaos to Clarity)
- Go-To-Market Execution for AI-Driven Solutions
Why Invite John DeGeorge as a Guest?
Are you open to bringing on a guest who has turned live DJ crowds into data-driven revenue systems for brands? I bring a rare perspective that blends audience instinct with data precision. From on-air radio studios to building ML-powered attribution systems, I’ve lived every layer of audience engagement. Most people learn targeting from a dashboard, I learned it in real time with live audiences. As a Growth Architect, I help brands cut through AI hype and transform complex data into clear, revenue-driving strategies. I share real stories, tactical insights, and frameworks your audience can apply immediately. Hosts often ask me: How do you bridge being a radio DJ with building scalable AI data systems? What’s the truth about DEI-first media outperforming traditional strategies? Why is attribution match rate the most misunderstood KPI in marketing? How should brands actually operationalize Generative AI for business outcomes? These are conversations I live daily. I co-created systems like OptiReveal℠ and the Super AIdentity Graph℠ to help brands eliminate wasted ad spend, uncover overlooked audiences, and align data with measurable growth. If your audience is tired of surface-level AI conversations and wants to learn how audience engagement, data, and media strategies drive real outcomes, I’ll bring them a conversation they haven’t heard before. Hosts, I have limited guest availability for the next 10 to 15 days. If you want to bring a fresh, no-fluff conversation to your show, let’s connect and lock it in.