🎧 From Radio DJ to ML Dashboards, I Turn Audience Behavior Into Revenue

🎧 From Radio DJ to ML Dashboards, I Turn Audience Behavior Into Revenue

I didn’t learn audience engagement from a spreadsheet. I earned it in DJ booths, on-air studios, and live stages across Toronto, Tampa, Atlanta, Nashville, and Las Vegas. For 18+ years, I lived the real-time feedback loop of what makes people move, respond, and buy. That instinct doesn’t come from data alone, but it can be scaled with the right technology.

📊 Architecting Growth with ML-Powered Attribution

Today, I serve as VP of Data Technology at AiOpti, where we built an ML-powered attribution and measurement platform that connects data, media, and revenue without relying on overhyped crutches like cookies and lookalikes.

I co-created:

OptiReveal℠ — Machine learning engine that uncovers overlooked, high-intent audiences.
Super AIdentity Graph℠ — Deterministic identity solution tying signals directly to verified transactions.
AI isn’t overhyped. Misapplied AI is. I bring stories and strategies that cut through noise and show how machine learning drives measurable outcomes across QSR, CPG, SaaS, Franchise, Retail, and Experiential sectors.

🤝 Why Book Me?

20+ years bridging human behavior with data-driven growth strategies.
Hands-on builder and operator—not a theorist.
Proven DEI-first media frameworks with Women Owned Media.
No-fluff insights. Your audience will get strategies they can apply immediately.
If your audience is tired of AI buzzwords and outdated targeting methods, I’ll show them what actually works.
Hosts, if you want to bring a fresh conversation to your audience, where data and AI stories are backed by real campaigns, not hype, let’s connect. I have limited availability for guest spots over the next 10–15 days.


🎤 Most Hosts Ask Me…

“How did a guy from a Catholic high school in Atlanta end up DJing hip-hop crowds on-air and in clubs, then lead ML-powered attribution platforms?”
→ I’ve lived every layer of audience engagement, turning crowd instinct into scalable, tech-powered growth systems.
“How do you embed DEI-first frameworks into revenue growth without compromise?”
→ With partners like Women Owned Media, I’ve proven you can amplify underrepresented voices and outperform benchmarks.
“What’s the most misunderstood KPI in media today?”
→ Attribution match rate. Without fixing identity resolution, CPMs and CTRs are just noise.
“What’s driving the spike in Generative AI for ad creation?”
→ 86% of brands are using Gen AI for video ads, expected to be 40% of creative by 2026. But content alone doesn’t drive performance.
“With AI hype everywhere, what marketing myth are you fixing?”
→ AI won’t fix a broken foundation. My work with OptiReveal™ ensures data and identity are aligned for outcomes that matter.