Kathryn Read - International Expansion Explained
International Expansion Explained with Kathryn Read
Kathryn Read - International Expansion Explained
International Expansion Explained with Kathryn Read
About Kathryn Read - International Expansion Explained
International Expansion Explained with Kathryn Read
If you are looking to learn about expanding your business internationally, this is the channel to subscribe to.
Why Join Kathryn Read - International Expansion Explained as a Guest
Asia-Focused Business Audience
You reach global trade operators, brand managers, and marketers interested in Asia, exports, and FMCG strategies.
Operator-Led Case Discussions
You join deep-dive conversations on real-world challenges like distributor vetting, brand pivots, and market-entry mistakes.
Expert Guest Conversations
You appear alongside credible voices like Art Dicker and Pooja Marwah, building your authority in cross-border business.
Apple + Spotify Reach
Your episode is published across major platforms including Apple Podcasts and Spotify for maximum discoverability.
Episode Angles & Guest Pitches
Avoiding Cultural Traps in Asia
Share how brands can avoid missteps in high-context markets like China and Korea.
Distributor Due Diligence
Break down how to identify red flags and build trust with overseas partners.
Digital Expansion in China
Explore why Western playbooks fail and how to adapt to China's digital ecosystem.
Lessons from Starbucks in China
Unpack what Starbucks' market shifts reveal about brand fatigue and localization.
How You'd Contribute to the Show
Audience Takeaways
Your episode helps listeners avoid costly expansion mistakes and build culturally aware strategies for Asia and beyond.
Hot Topics
Why Trust Me
The Ideal Guest
You're a great fit if you lead international sales, manage FMCG exports, or advise brands on entering Asian markets.
Recent Episodes
Saving rainforests isn’t “just eco talk” it needs a rethink of our food chains.
Kathryn Read - International Expansion Explained • Nov 4, 2025
You need the RIGHT partner
Kathryn Read - International Expansion Explained • Oct 9, 2025
Mooncake season is upon us! Happy Mid Autumn Festival!
Kathryn Read - International Expansion Explained • Oct 4, 2025
Are you team “icecream mochi” or not?
Kathryn Read - International Expansion Explained • Oct 2, 2025
Have you seen the viral Korean cheese coins?
Kathryn Read - International Expansion Explained • Sep 19, 2025
Cultural and historical context form a basis for relationships in Asia
Kathryn Read - International Expansion Explained • Sep 15, 2025
From Type-2 Diabetes to Global Trade - IEE ep. 38
Kathryn Read - International Expansion Explained • Sep 13, 2025
Why Starbucks Is Struggling in China – and What Every Global Brand Must Learn
Kathryn Read - International Expansion Explained • Sep 10, 2025
Changing the guard at Gyeongbokgung Palace in Seoul
Kathryn Read - International Expansion Explained • Sep 9, 2025
Maintaining the edge: Is Starbucks Becoming… Boring in China?
Kathryn Read - International Expansion Explained • Sep 6, 2025
Throwback to the Korea trip
Kathryn Read - International Expansion Explained • Sep 6, 2025
3 Lessons for Foreign Brands From Starbucks’ China Struggles
Kathryn Read - International Expansion Explained • Sep 1, 2025
The Franchise Pivot: Starbucks Waves the White Flag?
Kathryn Read - International Expansion Explained • Aug 27, 2025
Why CopyPaste Expansion Doesn’t Work in Asia
Kathryn Read - International Expansion Explained • Aug 22, 2025
Why Starbucks Lost Ground in China’s Coffee War
Kathryn Read - International Expansion Explained • Aug 18, 2025
How to Tell If a Distributor Is Lying to You
Kathryn Read - International Expansion Explained • Aug 13, 2025
Why China isn't the only market worth chasing in 2025
Kathryn Read - International Expansion Explained • Aug 8, 2025
3 Cultural Traps That Kill Market Entry in Asia
Kathryn Read - International Expansion Explained • Aug 3, 2025
The Biggest Distributor Mistakes European Brands Make
Kathryn Read - International Expansion Explained • Jul 29, 2025
The China Risk Equation with Art Dicker - IEE ep. 37
Kathryn Read - International Expansion Explained • Jul 23, 2025
Can your personal brand thrive across cultures? With Pooja Marwah - IEE36
Kathryn Read - International Expansion Explained • Jun 13, 2025
How are your last mile logistics looking in Asia?
Kathryn Read - International Expansion Explained • May 26, 2025
Beverage Industry Trends in the Nordics with Fredrik Ståhl - IEE35
Kathryn Read - International Expansion Explained • May 7, 2025
Winning in China: Top 10 Mistakes HQs make & Building Powerful Partnerships
Kathryn Read - International Expansion Explained • Apr 22, 2025
Do you have a strategic plan for international expansion
Kathryn Read - International Expansion Explained • Mar 31, 2025
Marketing in South Korea for Consumer Brands - IEE34
Kathryn Read - International Expansion Explained • Mar 25, 2025
Umi Teapot review
Kathryn Read - International Expansion Explained • Mar 5, 2025
Strategies for Successfully Launching CPG Brands in the US - IEE 33
Kathryn Read - International Expansion Explained • Mar 3, 2025
Strategies for Successfully Launching Food Brands in China 2025 - IEE 32
Kathryn Read - International Expansion Explained • Feb 6, 2025
My Xiaohongshu aka RedNote feed has been CRAZY this week #kexplains #tiktokban #rednote
Kathryn Read - International Expansion Explained • Jan 18, 2025
How Xiaohongshu (RedNote) has suddenly become globally mainstream
Kathryn Read - International Expansion Explained • Jan 16, 2025
Secrets to Thriving in Vietnam's Consumer Goods Market - IEE30
Kathryn Read - International Expansion Explained • Dec 11, 2024
Seoulful solutions for cracking Korea’s food and drinks market
Kathryn Read - International Expansion Explained • Oct 24, 2024
Jianbing guo zi (????) in Xi'an
Kathryn Read - International Expansion Explained • Oct 11, 2024
Unlocking International Markets by Evaluating Market Potential - IEE 28
Kathryn Read - International Expansion Explained • Oct 4, 2024
What kinds of worldwide market entry strategies are there?
Kathryn Read - International Expansion Explained • Sep 17, 2024
What is international strategy?
Kathryn Read - International Expansion Explained • Sep 10, 2024
Blessing or Curse? Online = international. IEE ep.27
Kathryn Read - International Expansion Explained • Sep 4, 2024
Why do I use the tagline International Expansion Explained?
Kathryn Read - International Expansion Explained • Aug 29, 2024
From International to Intercultural - IEE26
Kathryn Read - International Expansion Explained • Aug 2, 2024
Managing FDA in Asia for FMCG
Kathryn Read - International Expansion Explained • Jul 17, 2024
Amazon vs Temu. Is this new division a good idea?
Kathryn Read - International Expansion Explained • Jul 13, 2024
Amazon vs Temu. why is Amazon setting up this new division?
Kathryn Read - International Expansion Explained • Jul 10, 2024
Amazon vs Temu - is the new cheap direct to consumer plan a good idea?
Kathryn Read - International Expansion Explained • Jul 8, 2024
Amazon is thinking to start shipping directly to consumers from China (like Temu or Shein).
Kathryn Read - International Expansion Explained • Jul 1, 2024
Working with a Fractional Export Sales Specialist or Consultant - IEE25
Kathryn Read - International Expansion Explained • Jun 20, 2024
Chalk & cheese? Digitalisation in China vs Germany - IEE ep. 24
Kathryn Read - International Expansion Explained • May 17, 2024
Podcast Topics
What You'll Talk About on This Show:
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Be Our Next Guest
We're booking guests to discuss international expansion, FMCG exports, China market entry. Remote recordings, Available Tuesday, Thursday. If you bring practical stories and clear takeaways, let's talk.
No speaking fees for podcast interviews
Optimized recording environment
Will promote episodes to their audience
Available Tuesday, Thursday
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