Kim Korte is a Decision Strategist and founder of Moment Zero, where she helps people figure out why they keep making the same bad decisions in different disguises. After nearly two decades in business consulting, she built The Decision System to work from the evidence people miss in the moment, not the psychology of the choice after it's already made.

Kim Korte is a Decision Strategist and founder of Moment Zero, where she helps people figure out why they keep making the same bad decisions in different disguises. After nearly two decades in business consulting, she built The Decision System to work from the evidence people miss in the moment, not the psychology of the choice after it's already made. She's also the author of Yucky Yummy Savory Sweet: Understanding the Flavors of Emotions.