How I Made It
Discover how Australia's top entrepreneurs built their fortunes.
How I Made It
Discover how Australia's top entrepreneurs built their fortunes.
About How I Made It
Discover how Australia's top entrepreneurs built their fortunes.
<em data-stringify-type="italic">How I Made It</em> is back with host Lauren Sams. Join us to learn how Australias top entrepreneurs built their fortunes and what they learnt along the way.
Why Join How I Made It as a Guest
Australian Entrepreneurship Audience
You speak to listeners who binge stories like Frank Green, Betashares and Kogan, primed for detailed founder playbooks in Entrepreneurship and Business.
Rich List–Level Case Study Format
You’re guided through a narrative interview that mirrors episodes on property empires, tech unicorns and Female Founders, highlighting your most pivotal decisions.
Association With Tier-One Founders
You sit alongside guests like Jack Cowin, Jane Lu and Jo Horgan, reinforcing your authority with investors, partners and media.
Shareable Episode Across Business Channels
You gain a polished conversation that fits neatly into your PR, investor relations and hiring funnels across major podcast apps.
Episode Angles & Guest Pitches
From First Dollar to $100m+ Valuation
You walk listeners through the concrete steps that took you from idea to a serious, scalable business.
Building a Property or Physical-Product Empire
You demystify how you turned a tangible product or property play into a defensible empire.
Tech, Fintech and Online-First Plays
You unpack the decisions behind building a tech, fintech or online brand that actually prints cash.
Female Founder Playbook in Fashion and Beyond
You share the realities of building a standout brand as a female founder in fashion, beauty or consumer.
How You'd Contribute to the Show
Audience Takeaways
Your episode shows listeners the unvarnished steps, trade-offs and numbers behind building a serious business, so they can apply your playbook to their own ventures.
Hot Topics
Why Trust Me
The Ideal Guest
You’re a founder, operator or investor with a clear before-and-after story—ideally in tech, property, fashion or consumer—and you’re ready to share real numbers, missteps and decisions on-mic.
Recent Episodes
Anthony Woods was a uni dropout. Now his tech company is worth $13b
How I Made It • Sep 15, 2026
This ex-dealmaker defied the sceptics to build cult brand Frank Green
How I Made It • Sep 8, 2026
Nicole Eckels’ multimillion-dollar idea was sitting right under her nose
How I Made It • Sep 1, 2026
Bill Beament led a 1¢ company. Now it’s Australia’s biggest gold miner
How I Made It • Aug 25, 2026
'I had $200?: Inside Aussie Bruna Papandrea’s meteoric Hollywood rise
How I Made It • Aug 18, 2026
‘I owe you nothing’: Two unlikely partners and a $20b housing empire
How I Made It • Aug 11, 2026
How this 26-year-old built a $100m robotics company
How I Made It • Aug 2, 2026
Alex Vynokur bet the house to start Betashares. It now manages $75b
How I Made It • Jul 28, 2026
Trailer: How I Made It returns July 29
How I Made It • Jul 22, 2026
What working on David Bowie’s yacht taught Boost founder Janine Allis
How I Made It • Nov 23, 2025
‘It's the Mount Everest of careers’: How Fleet’s CEO built an $800m company
How I Made It • Nov 16, 2025
A scam set WA’s fertiliser king on a path to a $5b fortune
How I Made It • Nov 9, 2025
How a former IBM executive redefined Australia’s restaurant scene
How I Made It • Nov 2, 2025
He could’ve been Qantas CEO. Instead Bruce Buchanan started a $7.2b company
How I Made It • Oct 26, 2025
Trinny Woodall, What Not To Wear and a multimillion-dollar company
How I Made It • Oct 19, 2025
How the (banker) founder of MJ Bale took over menswear
How I Made It • Oct 12, 2025
How Bruce Keebaugh turned $500 into a global events company
How I Made It • Oct 5, 2025
‘The napkin came across the table’: How software giant Xero was born
How I Made It • Sep 28, 2025
The founder of O&M had one big idea. It became a global haircare empire
How I Made It • Sep 21, 2025
Trailer: 'How I Made It' Returns September 22
How I Made It • Sep 18, 2025
Sam Kroonenburg’s success is only possible because of his wife
How I Made It • Aug 4, 2024
How exquisite timing helped Kerry Harmanis forge a fortune
How I Made It • Jul 14, 2024
Paul Blackburne: Why cars, boats and houses won’t make you happy
How I Made It • Jun 30, 2024
Why Richard White avoids risk at all costs
How I Made It • Jun 16, 2024
Steph Claire Smith’s top tips to building a social media empire
How I Made It • Jun 2, 2024
Mark Woodland: From Maccas to building a $100m company with zero qualifications
How I Made It • May 19, 2024
Nick Bell's first business flopped, his next made him millions
How I Made It • May 5, 2024
Shaun Bonétt: The homeschooled billionaire who built a fortune before turning 40
How I Made It • Apr 21, 2024
Coming soon: How I Made It season 4
How I Made It • Apr 7, 2024
Summer Series: From golf balls to 1c TVs - how Ruslan Kogan built a $300m empire from $0
How I Made It • Feb 11, 2024
Summer Series: How Simon Beard went from 'toolie' to Culture King worth $600m
How I Made It • Jan 28, 2024
Summer Series: How Tammy Hembrow built a fitness empire from $400
How I Made It • Jan 14, 2024
Summer Series: How Jack Cowin brought KFC and Hungry Jacks to Australia
How I Made It • Dec 31, 2023
How Sam Kennard built a $2.6b empire storing other people's stuff
How I Made It • Dec 17, 2023
The sliding doors moment that led typist Cathie Reid to build a $550m fortune
How I Made It • Dec 3, 2023
How online gamer Kevin Gosschalk made $173m stopping internet bad guys
How I Made It • Nov 19, 2023
How Mark Carnegie 'thumb-sucked' his way off the Rich List
How I Made It • Nov 5, 2023
How school dropout Nigel Satterley built a $500 million property empire
How I Made It • Oct 22, 2023
Introducing: 15 Minutes with the Boss (episode preview)
How I Made It • Oct 18, 2023
Sam Hupert: From wine tasting meeting to a $9 billion medical software giant
How I Made It • Oct 8, 2023
How Kim Kardashian is helping Gen Z-er Alex Tomic make $1 billion
How I Made It • Sep 24, 2023
How Carolyn Creswell went from check-out chick to $170m muesli empire
How I Made It • Sep 10, 2023
Coming soon: How I Made It season three
How I Made It • Sep 3, 2023
Female Founders: Trenna Probert: From concierge to fintech start-up founder
How I Made It • Jun 25, 2023
Female Founders: Hannah Drury: From blow-up mattress to a fragrance empire
How I Made It • Jun 11, 2023
Female Founders: Gab Manning and Manning Cartell
How I Made It • May 28, 2023
Female Founders: Ava Matthews, Bec Jefferd and Ultra Violette
How I Made It • May 14, 2023
Female Founders: Priscilla Hajiantoni and Bangn Body
How I Made It • Apr 30, 2023
Female Founders: Jo Horgan and Mecca
How I Made It • Apr 16, 2023
Female Founders: Tania Austin and Decjuba
How I Made It • Apr 2, 2023
Female Founders: Kristy Chong and Modibodi
How I Made It • Mar 19, 2023
Coming soon: Female Founders
How I Made It • Mar 5, 2023
Introducing: The Fin
How I Made It • Oct 19, 2022
Introducing Chanticleer
How I Made It • Sep 16, 2022
How selling TVs for 1c led Ruslan Kogan to owning an online empire
How I Made It • Sep 4, 2022
Aaron Hornlimann quit uni after 12wks, now he's worth $42m
How I Made It • Aug 28, 2022
How Gold Coast 'toolie' Simon Beard made $600m
How I Made It • Aug 21, 2022
How Robbie Ferguson became the youngest Rich Lister
How I Made It • Aug 14, 2022
Sarina Russo's success may lie in how many times she's been fired
How I Made It • Aug 7, 2022
How Tammy Hembrow built a fitness empire from just $400
How I Made It • Jul 31, 2022
Why quitting his job at a bank was the best thing David Tudehope did
How I Made It • Jul 24, 2022
$78 'rort' that's turned Blackmagic's Grant Petty into a billionaire
How I Made It • Jul 17, 2022
Coming soon: How I Made It season two
How I Made It • Jul 10, 2022
Episode 8. Michael and Matt Heine
How I Made It • Nov 27, 2021
Episode 7. Jessica Sepel
How I Made It • Nov 20, 2021
Episode 6. Wes Maas
How I Made It • Nov 13, 2021
Episode 5. Graham Turner
How I Made It • Nov 6, 2021
Episode 4. What does it take to make the Rich List?
How I Made It • Oct 30, 2021
Episode 3. Tony Walls
How I Made It • Oct 23, 2021
Episode 2. Jane Lu
How I Made It • Oct 16, 2021
Episode 1. Jack Cowin
How I Made It • Oct 9, 2021
Coming Soon: How I Made It
How I Made It • Sep 21, 2021
Podcast Topics
What You'll Talk About on This Show:
Social Media
Be Our Next Guest
We're booking guests to discuss How I Made It podcast, Lauren Sams, Australian entrepreneurs. Remote recordings, Available Weekdays only. If you bring practical stories and clear takeaways, let's talk.
Free for podcast interviews
Studio-quality video & audio
No episode promotion
Available Weekdays only
Connect with How I Made It
Join the platform connecting top podcasts with expert guests