Michael Tschugg
Journalist, Public Relations Pro, Positioning & Branding Expert, awarded Top Speaker
Male from Mannheim, Germany and speaks English, GermanAvailable for Collaboration, Interviews in In-Person, Remote Formats
SME Business Owners, C-Level (CEO, CMO), Public Relations Pros
Interests
About Michael Tschugg
Michael Tschugg has more than 30 years of professional experience in marketing,
advertising, PR and journalism.
He is an advocate for an integrated approach to communications, with a love to combine consulting methods with communcations expertise to develop problem-solving solutions.
He developed his own system for positioning, branding and communication concepts, called the STAR-System: it is Strategy-based, Targeting-focussed, Agenda-Setting for media and audiences to enhance and improve the Reputation of his clients.
Michael combines the STAR-System with the latest findings in Neuro-Biology and Neuro-Marketing which makes his PR strategies and measures even more effective and efficient.
He is a specialist in Corporate and Financial Communications, with a broad knowledge base of how to position companies, help them to overcome a crisis and develop winning strategies to communicate with their share and stake holders.
As a renowned Keynote Speaker in his field, he always gives fresh insights into the topics of positioning, branding, media relations and PR, without neglecting the spiritual and emotional aspects.
Thus, he leads brands to become love marks and enriches corporate communication e.g. through Gary Chapman´s "5 Languages of Love".
My Availablity
Monday, Tuesday, Wednesday, Thursday from 11am to 5pm Europe/Berlin
Interview & Promotion
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
My Target Audience
SME Business Owners, C-Level (CEO, CMO), Public Relations Pros
Why Invite me?
I combine my factual knowledge in economics, public relations and management consulting with the knowledge of and engagement with spiritual, psychological and emotional issues that influence economic action. For example, the medicine wheel of the native americans can give us clues about the positioning of companies, Robert C. Cialdini shows us the effectiveness of the psychology of persuasion and Martin Lindstrom gives us clues about how emotions shape brands. These are my topics, with which I want to encourage my listeners to connect their mind with their gut feeling in communication to increase the success of their campaigns and measures and stimulate the growth of their businesses.