Michael Dargie is a creative instigator, author, and founder of Make More Creative, a Creative Intelligence Agency in Calgary helping entrepreneurs, artists, and businesses find, shape, and share stories that stick. He’s the author of the book BrandJitsu™ (Dundurn 2025), a no-BS methodology for turning brands from meh to memorable, and host of the multi-nominated RebelRebel Podcast, featuring creative rebels and entrepreneurs from around the world.

Michael Dargie is a creative instigator, author, and founder of Make More Creative, a Creative Intelligence Agency in Calgary helping entrepreneurs, artists, and businesses find, shape, and share stories that stick. He’s the author of the book BrandJitsu™ (Dundurn 2025), a no-BS methodology for turning brands from meh to memorable, and host of the multi-nominated RebelRebel Podcast, featuring creative rebels and entrepreneurs from around the world. A sought-after keynote speaker and mentor, Michael has worked with Calgary Economic Development, the Canadian Trade Accelerator Program, multiple universities and businesses around the world. When he’s not building brands or sparking ideas, he’s on stage with Loose Moose Theatre, riding his motorcycle, or doing cool and weird shit with cool and weird people.