Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design in Abuja, working with clients across Nigeria, the UK and the US. He has run Mike Bruce Design since 2005 and owned Proto Agency for nine years before that.

Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design in Abuja, working with clients across Nigeria, the UK and the US. He has run Mike Bruce Design since 2005 and owned Proto Agency for nine years before that. He created the Brand Growth OS and the Positioning Matrix, and writes The Brand Code, a daily publication on positioning, pricing and brand visibility. He talks about why good businesses get compared on price, what to take out of an offer before raising fees, and how to check what AI assistants say about your brand.