With a unique blend of marketing expertise and financial strategy, I empower eCommerce founders and marketers to maximize their profits and achieve sustainable growth.

With a unique blend of marketing expertise and financial strategy, I empower eCommerce founders and marketers to maximize their profits and achieve sustainable growth.

I cut my teeth at the Tier 11 agency, where I led the media buying team for three years and overseeing over $200m in paid media spend.

Today, I co-manage the Move the Needle Community, dedicated to helping fellow marketers and D2C operators master finance.

Drawing from my background as a recording artist, I approach challenges with creativity and a fresh perspective.

Living in Manta, Ecuador, I thrive on the remote work lifestyle, finding inspiration in the local culture and my family life.

I'm excited to connect and explore how we can transform your eCommerce dreams into profitable realities.