How to Prepare for a Podcast Interview: The Guest Checklist
Here’s the thing about podcast interviews – they’re like stepping onto a stage, but instead of bright lights and an audience in rows, it’s your voice, your message, and thousands of people tuning in from wherever they are in the world. That’s pretty powerful, right?
Back when I had my first guest appearance on a podcast, it felt a bit like my early days in soccer: all excitement, a little nerve-wracking, but brimming with potential. That first episode broke the ice and laid the foundation for everything I do now – helping entrepreneurs like you get the visibility and authority you deserve.
So, here’s the game plan. In this guide, we’re breaking down exactly how to prepare for a podcast interview as a guest. From the moment you connect with the host to the lasting impression you leave on the audience, we’ll make sure you’re ready to knock it out of the park.
This isn’t just another to-do list. It’s your playbook for owning the moment, connecting with the audience, and setting the stage for even bigger wins down the line. Think of it as me coaching you from the sidelines – soccer shorts, clipboard, and all.
Let’s get you set up to make an impact that lasts long after the mic’s turned off. Ready?
Why Preparation is Key for Podcast Interviews
Good preparation for podcasts goes way beyond knowing what you’re going to say. It means understanding the show, the audience, and the host’s style. It’s about setting clear goals for what you want out of the interview – whether it’s to promote your business, build your brand, or share your expertise.
The more prepared you are, the more natural it’ll feel during the interview. No awkward pauses or rambling answers – just a smooth conversation that feels natural. This is your time to get your message across and create lasting impressions, so make sure you’re ready.
Avoid rookie mistakes
We’ve all seen those podcast interviews where the podcast guest sounds like they’re winging it. Maybe they don’t know the host’s name, they’re unclear about the show’s format, or they forget to mention important details. It’s painful to watch, and you don’t want to be that person.
So, do your homework. Listen to past podcasts, check out the host’s social media, and understand their audience’s needs. Know what questions might come up and think about your answer ahead of time. This isn’t about memorizing a script – it’s about being prepared enough that you don’t get caught off guard.
Don’t leave things to chance. A little preparation on how to be a guest on a podcast goes a long way in making you sound professional and credible. You’d be surprised at how the host and listeners will appreciate it, and you’ll feel more relaxed and confident during the interview.
Podcast Interview Checklist to Prepare for Your Guest Appearance
Think of this as your checklist to make sure you’re ready to crush the podcast interview. There’s no room for scrambling when it’s showtime, so let’s break it down step by step:
- Research the show
- Confirm the logistics
- Build a podcast guest media kit
- Prepare your talking points
- Create a lead magnet
- Set up your tech and space
- Build rapport with the host
- Plan your call to action (CTA)
- Be present
- Ask for reviews and referrals
1. Research the show
Before anything else, familiarize yourself with the podcasts you’re guesting on. This helps you tailor your approach to resonate with the audience and align with the interviewer’s style.
- Understand the podcast format: Is the show conversational, storytelling-based, or question-and-answer? Listen to two to three recent podcast episodes to get a sense of pacing and tone.
- Learn about the audience: What topics resonate most with them? Are they professionals, hobbyists, or enthusiasts in a specific niche?
- Study the host’s style: Does the host prefer in-depth responses, humor, or concise insights? Adapting to the host’s interviewing style can create a smoother dynamic.
Example: If the podcast is business-focused, like Smart Passive Income, emphasize actionable strategies and results-driven stories.
2. Confirm the logistics
Ensure you have all the practical details locked in early.
- Date, time, and duration: Confirm the interview time zone, especially if the host is international. Request a calendar invite to avoid any misunderstanding.
- Platform: Whether it’s Zoom, Riverside, or another tool, test the platform beforehand to get familiar with its features.
- Recording format: Confirm whether the episode is audio-only or video – this will affect your preparation (like setting up a professional background or renting out a studio for the recording).
- Ask for any prep materials: Some hosts share good questions in advance or send discussion topics ahead of time. If not, you can politely ask what the focus will be to give you a feel and know what to expect.
3. Build a podcast guest media kit
Make it easy for the host to introduce you by preparing a polished media kit. Here’s what you need to include in your kit:
- A short, engaging bio (50 – 100 words) tailored to the show’s audience showing why you’re a good fit. Keep your bio sharp and straight to the point. What makes you the right person to talk about the topic? Why should listeners listen to you?
- A professional headshot (high resolution). Send a headshot that shows you in your best light – not just professionally, but in a way that feels authentic to you. It’s an easy win to have a clean, high-quality photo ready for the host to use in promotions.
- Links to your website, social profiles like LinkedIn and Instagram, or key resources. This will help the podcast host point their listeners in your direction. And don’t forget to send over your speaker one sheet, too.
Don’t forget to tailor your podcast guest media kit to the show. Highlight your achievements that are relevant to the podcast’s theme.
Example: For a wellness podcast, mention your certifications or a client success story that boosts your credibility.
4. Prepare your talking points
To make the interview even smoother, share any topics you’d love to cover with the host. By sharing your ideas and thoughts beforehand, you’re setting the stage for a fantastic conversation. Plus, it’s a great way to ensure everyone’s on the same page.
- Review potential questions: If the host provides questions, it would be a great idea to review them thoroughly. If not, it’s best to go and prepare answers for likely topics in your niche.
- Develop key messages: Identify two to three key takeaways you want the audience to remember from your interview.
- Use storytelling: Share relatable anecdotes or case studies to illustrate your point.
Example: On a podcast about entrepreneurship, you could recount a turning point in your business journey, highlighting lessons learned.
Bonus tip: Practice using frameworks like STAR (Situation, Task, Action, Result) to craft concise, impactful answers.
5. Create a lead magnet
Got something exciting to share? A lead magnet, a new program, or a website? Send those links ahead of time. This makes it easy for the host to share what you’re offering with their audience, and you’ll look organized and well-prepared.
- Offer something relevant: Examples could include a free eBook, a downloadable checklist, mini-course, or discovery call.
- Make it easy to access: Use a memorable, branded URL that’s easy to pronounce and spell, one I like to use is quickworkshopwin.com.
Here are some lead magnet ideas you can include:
- For a marketing audience: “Download my free Virtual Workshop Checklist at quickworkshopwin.com.”
- For a wellness audience: “Access my ‘5-Minute Morning Mindfulness Guide at yourlink.com.”
- Exclusive webinar access: “Sign up for my free, live ‘Mastering Your Business’ webinar at [yourlink.com] and learn key strategies to scale up fast.”
- Resource library: “Get access to my exclusive library of marketing templates, guides, and tools at [yourlink.com].”
- Free trial or discount: “Grab a 7-day free trial of my productivity app at [yourlink.com], and start getting more done today!”
6. Set up your tech and space
Make sure your environment and equipment show your professionalism.
- Essential equipment: You can invest in a high-quality microphone (e.g., Blue Yeti or Shure MV7) and noise-canceling headset to prevent audio feedback and minimize background noise.
- Video setup: Position your camera at eye level for a natural appearance. Use a clean, uncluttered background or a branded backdrop. Don’t forget to add proper lighting, like a ring light, to avoid shadows.
- Test everything: Do a quick trial recording to sound check audio clarity, lighting, and internet stability. A strong internet connection is your friend. Make sure your Wi-Fi is stable so you can show up confidently and stay connected without any hiccups.
- Minimize distractions: Make sure you let other people who might be in your space know that you’re doing a podcast interview that day. Don’t forget to silence any notifications on your phone or other devices, and close unnecessary tabs on your computer.
7. Build rapport with the host
Start by connecting with the host. Whether it’s a quick chat about mutual interests or a genuine compliment on their show, this small effort goes a long way. Building that connection early makes the conversation flow naturally and helps you both feel at ease. Think of it as warming up before the big game – it gets you in the zone.
- Send a friendly email: Thank the podcast host for the great opportunity, confirm the schedule, and share your excitement about your podcast interview.
- Discuss key topics: Take a moment to clarify the game plan with the host. Are there specific topics they’re excited to cover? Do they want you to share personal stories, ask two questions or more, or keep things focused on practical tips? A quick check-in ensures you’re on the same page and ready to create something great together.
- Be approachable and friendly: Show warmth and openness from the start, even if it’s through email or a quick chat. They’ll appreciate your effort to make them feel comfortable around you.
- Share a personal story: Lightly share something personal or relatable (without oversharing). It humanizes you and can open the door to a more natural and engaging conversation during the podcast.
- Offer help or resources: If you can, offer something valuable to the host – whether it’s a useful resource, a connection, or insights related to their podcast topics. This shows you’re supportive and collaborative.
Here’s an example email you can send the host before you start recording the podcast episode:
“Hi [host’s name],
Thank you so much for having me on your podcast! I’m looking forward to discussing [key topic]. Let me know if there’s anything specific you’d like me to prepare. I’m excited to share valuable insights with your audience!”
8. Plan your call to action (CTA)
When it’s time to share your call to action (CTA), make it simple and clear. Whether you’re inviting listeners to check out your website, join a free training, or connect on social media, keep it easy to follow. A natural, confident delivery will make your CTA land perfectly without feeling pushy.
Example: “If you enjoyed our conversation, download my free guide at quickworkshopwin.com to take the next step.”
9. Be present
Once the interview starts, be fully engaged in the conversation. Practice active listening, don’t interrupt the host, respond thoughtfully, and stay connected to the flow of the chat. When you’re present, your personality shines through, and that’s what makes for a memorable podcast interview.
Keep these tips in your back pocket:
- Map your stories: Think of a few standout moments or ideas you want to share. Practice how to tell them naturally.
- Be flexible: A great interview feels like a conversation, not a monologue. Go with the flow and trust yourself.
- Smile while you talk: Even if it’s an audio-only gig, your energy comes through. Smile, relax, and have fun with it.
- Don’t stress: Remember, you were invited because you have something unique to offer. Just be yourself!
10. Ask for reviews and referrals
Capitalize on your appearance by encouraging the host to spread the word. After the interview, ask the host to share feedback with a review or connect you with others in their network.
Here’s how you can frame it: “If you found our conversation valuable, I’d greatly appreciate it if you’d leave a quick review here. Also what other podcasts do you think could benefit from this information?”
How to Start a Podcast Interview on the Right Foot
A great podcast interview kicks off before you even hit “record”. The way you start sets the mood for everything that follows, so here’s how to get it right from the get go.
First impressions matter
Your opening moments will stick with listeners, so make them count. Bring good energy, introduce yourself confidently, and show your personality right away. This is your chance to grab attention and keep people excited to hear more.
Maximizing Your Impact During and Post-Interview
Your time on the mic is valuable, but the impact doesn’t end when the episode wraps. Here’s how to make sure your message goes the distance.
How to follow up with the host
After the interview, send a quick thank-you note to the host. Let them know you appreciated the opportunity and mention any specific moments you enjoyed during the conversation. A little gratitude goes a long way and engaging with the host helps you stay top-of-mind for future interviews.
Promoting your episode to extend its reach
Once the episode is live, promote the episode like crazy! Post it on your social channels, mention it in your emails, and tag the host to keep the buzz going and help monetize the podcast. The more people hear it, the more value you’re adding to their audience – and yours.
Wrap it up, but keep the momentum going
Finishing the interview doesn’t mean the work is done. Use the momentum you’ve built to keep the connection alive. Engage with listeners who reach out, share the episode in new ways, and reflect on how you can improve for the next podcast interview opportunity.
Every podcast interview is a chance to grow your audience and make an impact. Show up prepared, stay genuine, and leave them looking forward to hearing from you again. You’ve got this!
Examples of the Best Podcast Interviews in 2025 (and Tips for Preparing for Your Interview)
Ever wonder what separates an unforgettable podcast interview from a so-so chat? It’s not about the fanciest equipment or perfectly crafted questions – it’s about creating a connection and letting your personality shine.
These five standout interviews can teach you a thing or two about nailing your own podcast appearance. Let’s break them down and grab some tips to make sure you’re prepped and ready to impress.
1. The Diary of a CEO: Louis Theroux – Master of Curiosity
Louis Theroux captivates with his natural curiosity and knack for story-telling in this episode of The Diary of a CEO. Host Steven Bartlett matches that energy with open-ended questions, giving Louis time to think and the conversation room to breathe and go deep. The result? A compelling, human discussion.
Your takeaway? Be curious and conversational. Instead of rehearsing canned answers, think about how you can share personal stories that connect with listeners and prepare follow-up questions.
2. SmartLess: Jake Gyllenhaal – Relaxed and Real
With its unscripted vibe, this SmartLess episode feels like eavesdropping on a hangout session. Jake Gyllenhaal’s candid stories flow effortlessly, thanks to the host’s easygoing rapport.
What can you learn from Jake as a guest on a podcast? Build chemistry. Before starting the interview, try a quick chat with the host to break the ice. A relaxed vibe leads to more genuine conversations, great content, and a successful interview.
3. Scamtown: Uncovering Wild Stories
Scamtown has many podcast episodes that dig into niche tales with meticulous research and a sharp sense of humor. Their ability to bring wild, true stories to life keeps listeners hooked.
So, do your homework. Know the podcast’s vibe and tailor your answers accordingly to fit their audience. Bring a fresh angle to the table.
4. The Happiness Lab: Turning Science Into Stories
Host Dr. Laurie Santos combines fascinating research with storytelling that’s easy to digest. The Happiness Lab podcast offers insight without being overwhelming.
When your podcast interview comes, remember to make it actionable. Share advice or takeaways your audience can actually use. Break down complex ideas into simple, engaging insights.
5. How I Built This: Marc Benioff – Visionary in Tech and Leadership
Marc Benioff’s talk at the All-In Summit 2024 is a goldmine for anyone in leadership, tech, or entrepreneurship. He dives deep into how he built Salesforce from the ground up, the power of a visionary mindset, and staying true to your values as your business grows.
Benioff’s real talk on navigating challenges is inspiring. It’s a reminder that great leadership is about being authentic, staying curious, and embracing innovation. If you want to learn how to lead with impact, this interview is one to watch.
Own the Mic
You’ve got the prep – now it’s time to shine. How to prepare for a podcast interview as a guest is all about confidence, connection, and having the right tools. With these tips, you’ll sound like a pro, engage your audience, and leave a lasting impression.
Want to keep building your podcast presence? Sign up now to Talks and connect with other podcast hosts and podcast guests.
Build relationships, collaborate with new voices, and grow your reach by joining a community of podcasters looking for their next podcast guest or host. Let’s get you matched up and on the mic.
