In the podcasting world, it’s impossible not to hear about Mel Robbins.
Her show, The Mel Robbins Podcast, has been topping charts and attracting millions of listeners and loyal fans.
She’s also very successful in bagging endorsements. Even until now, the Mel Robbins podcast sponsors list continues to grow.
If you want to know how she does it, you’re in the right place. Let’s look at Mel Robbins’ podcasting journey and how sponsorships have shaped her career.
Whether you’re just starting out or you’re looking to collaborate wth brands, her experience gives you insight on how to build strategic and meaningful partnerships.
I’ll also walk you through the steps to get sponsors and the typical package fees you can offer. Let’s get to it.
Who Is Mel Robbins?
Mel Robbins is more than just a host or author. She’s a global motivational speaker and a powerful voice in personal development media. Known for her engaging style and deeply relatable content, she’s inspired millions of lives worldwide.
Her TEDx talk and bestselling books have made her an influential figure. She’s been recognized for turning science-backed tools into practical strategies for change.
This influence translates directly into her podcast, The Mel Robbins Podcast, where she shares insights on mindset, daily motivation, and life improvement.
What is Mel Robbins profession?
Mel Robbins is a speaker, author, and personal development coach. She blends her expertise in law, coaching, and psychology to share research-backed advice to her audience.
She’s an inspiration for many because she has:
- Written best-selling books on habit change and personal growth.
- Delivered popular TEDx talks inspiring audiences globally.
- Developed tools like the countdown method, focusing on mindset shifts.
- Built a media brand centered around helping people take control of their lives by sharing deeply personal stories and actionable advice.
What is the Mel Robbins countdown method?
The Mel Robbins countdown method is her signature approach to taking immediate action. It dispels any kind of hesitation you might have, so you can achieve results quickly.
It works like this:
- When faced with a challenge or decision, you count backward from 5 to 1. 5, 4, 3, 2, 1…
- Then move forward or start the task.
This simple yet powerful rule interrupts negative thought patterns and helps people shift from procrastination into action.
It’s easy to remember and is a good way to rev up and gain momentum. With its popularity, she’s also gained a massive following of listeners who want to learn more of her other strategies (e.g., Let Them theory, how to create a better life).
When did Mel Robbins start her podcast?
Mel Robbins launched her podcast in early 2019. It was a time when podcasting was booming and listeners were actively looking for self-improvement advice.
The Mel Robbins Podcast quickly gained traction. It mirrored the energy and power of her live talks and books, but in a more accessible audio format. With this, she deepened her connection with listeners and became a companion in their day-to-day lives through podcasting.
Since then, the Mel Robbins show has become one of the most influential personal development podcasts on major platforms.
Top Mel Robbins Podcasts
Mel Robbins has one main podcast, The Mel Robbins Podcast. It’s a podcast of motivational advice, stories, interviews, and practical insights to help listeners make small but powerful changes every day.
Her episodes vary from solo deep dives into mindset shifts to conversations with experts in fitness, nutrition, mental health, and business.
Some of her most popular episodes include:
- “The 5-Second Rule That Changed My Life”: Mel introduces the countdown method to help you move forward and take control of your life.
- “How to Stop Doubting Yourself & Get Anything You Want In Life”: This episode features tips on how to build unshakeable confidence, turn rejection into redirection, and “get anything you want in life”
- “Building Amazing Habits: Simple Steps to Break Bad Habits & Make Good Ones Stick”: She taps into the science of habit formation to help you break bad habits and form new ones.
- “If You Listen to One Podcast Today, Make It This One”: Mel calls this the “best single conversation” she’s ever recorded, featuring the story of Grede about creating an extraordinary life even if you’re starting from zero.
Mel Robbins on Spotify
The Mel Robbins show is among the most followed personal growth podcasts worldwide on Spotify. It consistently ranks in the top 20 U.S. podcast charts and top 3 in self-improvement and education categories.
- Estimated monthly downloads: Around 3 million
- Estimated monthly listeners: 5.5 million
- Total episodes released: Over 310 episodes as of 2025
- Average downloads per episode: 1 million+ per episode within the first few weeks of release
- Audience demographics: Mostly female listeners, 25-45 years old, global audience with a majority of listeners from the US, Canada, and Australia
Mel Robbins Podcast Apple
The Mel Robbins podcast on Apple Podcasts performs just as impressively, with thousands of ratings and frequent placement in the Apple personal development top charts.
- Apple Podcasts rankings (June 2025 data): #7 in All Podcasts category, #1 in Education and Self-Improvement categories
- Listener reach: About 4.5 million people monthly
- Download views per episode: Millions of downloads within the first 60 days, going up to 3-4 million for top episodes.
- Audience demographics: Mostly female audience ages 25-25, living mostly in the US, Canada, Australia, and the UK.
8 Mel Robbins Podcast Sponsors
From the podcast’s early days, sponsors have been an important part of Mel Robbins’ growth strategy.
Her show has drawn partnerships from brands that align with her message of empowerment and life improvement.
Here’s a list of The Mel Robbins Podcast sponsors, why the partnership worked and how it impacted the show:
1. BetterHelp: Mel Robbins sponsors
BetterHelp sponsors episodes with host-read ads featuring exclusive listener discounts such as 10% off the first month. These ads typically mentioned mid-roll or pre-roll, with Mel sharing her genuine endorsement of the platform.
- Why it worked: BetterHelp aligns perfectly with Mel’s focus on mental health and personal development, connecting the brand with an audience eager for mental wellness tools.
- Impact: This positions Mel as an authority in mental health support and helps her keep free access to her podcast.
2. Rocket Money
Rocket Money runs sponsor ads where Mel describes how the app helps manage finances and cancel unwanted subscriptions. She offers listener-specific promo codes to make them interested.
- Why it worked: Rocket Money appeals to the show’s audience, who are interested in improving personal habits, financial health, and taking control of their lives.
- Impact: This sponsorship expanded the content’s reach into financial wellness. It attracted listeners who are into business and financial empowerment.
3. Shopify
Shopify sponsorships include host-read ads promoting Shopify’s e-commerce services for entrepreneurs and business owners. Mel promotes special discounts or trial offers for her listeners.
- Why it worked: Mel and Shopify share relevant audiences, including coaches, authors, and entrepreneurs building businesses.
- Impact: It strengthened the podcast’s business growth content, gave entrepreneurs actionable tools, and boosted the show’s credibility among small business-oriented listeners.
4. HelloFresh
HelloFresh sponsorships involve Mel sharing her personal experience with the meal kit service, offering listener discounts, usually during mid-roll. The ads show the positive impact of healthy, convenient eating on having a better lifestyle.
- Why it worked: It aligns with Mel’s lifestyle and habit change themes, tapping into health and wellness interests that are frequently discussed on the show.
- Impact: This sponsorship backed up the lifestyle improvement aspect of the show and resonated well with a wellness-focused audience.
5. Indeed
Indeed sponsors featured ads where Mel highlights career growth opportunities and job searching support, with promo codes exclusive to podcast listeners.
- Why it worked: Indeed’s services match the topics Mel covers life improvements, perfect for listeners looking for work-life changes.
- Impact: The sponsorship expanded the podcast’s reach into career development, giving more depth to her discussions and attracting more listeners.
6. Airbnb
Airbnb ads typically involve Mel sharing promotions on travel and unique stays. This encourages listeners to explore new life experiences.
- Why it worked: Airbnb’s connection to travel and relaxation fits well with Mel’s messages about personal empowerment and living fully.
- Impact: It brought a whole new vibe to the show, making the transformation story feel bigger and connecting with listeners on an aspirational level.
7. Progressive Insurance
Progressive’s sponsorships include host-read ads promoting insurance options. Mel promotes offers with incentives or discounts aimed at her professional listeners.
- Why it worked: This appeals to Mel’s audience of business owners and professionals, offering practical financial security solutions.
- Impact: The show attracted a major national brand, boosting the podcast’s credibility and signaling its large, reliable listener base to sponsors.
8. Discount Tire
Discount Tire sponsorship involves straightforward host-read ads highlighting convenience and value, usually placed as pre-roll or mid-roll ads.
- Why it worked: The practical, everyday appeal fits the broad demographic of Mel’s listeners. It also provides value beyond personal development.
- Impact: This diversifies Mel’s lineup of sponsors and keeps her relatable to her wide listener demographic.
Is Mel Robbins Podcast Free?
Yes, the Mel Robbins podcast is free to listen to, thanks largely to the support of her podcast sponsors.
Sponsors pay to run ads during episodes, which covers production costs. Because of this, millions of listeners worldwide can tune in without any subscription fee.
This model creates a win-win scenario:
- Brands reach a highly engaged audience.
- Podcasters monetize their shows, getting funding, support, and more visibility.
- Listeners access informative or entertaining content for free.
Check out this guide to learn about the best platforms for monetization.
How to Get a Podcast Sponsorship
Want to attract sponsors for your podcast? Here is a simple step-by-step approach:
- Build your audience: Sponsors want shows with consistent and engaged listeners.
- Know your niche and value: Define what type of podcast you’re producing and who it benefits.
- Create a media kit: Use this to pitch for sponsorships, including your listener stats, demographic info, and episode themes.
- Research: Look for potential partners whose brand and message align with your show.
- Provide evidence: Reach out with a customized proposal, showing why partnering is a smart marketing choice.
- Negotiate rates and deliverables: Get clear on what you’ll be required to do and how much you’ll be paid for promotions.
- Detail your advertising plan: Think of your marketing strategy. Get creative on how you’ll naturally mention product placements without sounding too salesy.
Learn more about podcast sponsorships by looking at Joe Rogan’s podcast sponsors.
How to get a sponsor for my podcast
Getting sponsors is more than just being a good podcast host. When preparing a sponsorship proposal, keep these steps in mind:
- Identify your unique value proposition: Highlight what makes your show special in the crowded podcast space.
- Share success stories: Provide listener testimonials showing the impact of your episodes.
- Offer flexible ad options: Craft different sponsorship packages for pre-roll, mid-roll, or personalized reads.
- Bundle up your offers: Quote multi-episode deals, which often attract brands with bigger budgets.
- Have a clear call to action: Include your contact details clearly and be ready for follow-up conversations.
- Polish your pitches: Craft a clear, concise, and compelling pitch deck to increase your chances of landing sponsors.
How much do podcast sponsors pay?
Podcast sponsor payments depend on the podcast’s size, market, and the brand’s industry. Here’s a range based on your podcast show’s size:
- Smaller shows (less than 10,000 downloads): $18-$50 per 1,000 downloads
- Mid-sized podcasts: $50-$100+ per 1,000 downloads
- Large shows (millions of listeners): $100,000+ deals
The final number varies as podcast ad rates also change with the industry. Some deals even include product sponsorships or appearances to boost value.
How to Sponsor a Podcast
If you want to understand the process behind sponsoring a podcast, here’s a glimpse at what brands do:
- Look for a match: Identify podcasts whose audience reflects the ideal customer base.
- Review shows: Assess episode themes and content quality to make sure they fit the brand.
- Reach out: Contact the podcast’s advertising or marketing team to inquire about packages.
- Decide on the ad format: When and what style should the ad be? Will it be a simple pre-roll mention, or will you sponsor the whole episode?
- Negotiate: Agree on the pricing, deliverables, and timelines.
- Give brand notes: Provide a specific ad copy or collaborate with the host to find the best way to represent the product or service.
- Monitor campaign performance: Coordinate with the host to get data on listens and conversions and adjust future sponsorships based on the results.
How much does it cost to sponsor a podcast?
Costs to sponsor podcasts vary widely depending on reach and the type of podcast sponsorship.
Fixed rate for every 1,000 downloads
This is the most common type of sponsorship deal being offered for podcasters. It considers when the ads will play and how many people actually hear the ads.
- Fixed rate per CPM for pre-roll ad: $15-$30
- Fixed rate per CPM for mid-roll ad: $25-$40
- Fixed rate per CPM for post-roll ad: $10-$20
Flat rate per episode
If you’re pricing based on the value of your show and not just the number of listens, some sponsors accept this arrangement. This works if you’ve already established your credibility and proved that you have a strong community.
- Flat rate per episode (small shows): $100-$500
- Flat rate per episode (mid-sized shows): $300-$750+
Sponsorship packages
You can get more financial support by bundling up your promotional strategies. You can mention brand deals on social media and events to give more value. Some sponsors can also decide on long-term or exclusive partnerships.
- Full season or exclusive sponsorships: $6,000-$8,000+ monthly
- Packages including social media mentions and event appearance: Additional 10-30% more to the base fee
How Much Does Mel Robbins Charge to Speak
As a world-renowned speaker and author, Mel Robbins charges high-tier fees for speaking engagements.
Her rates typically range from $100,000 to $250,000 per event, reflecting her status as a sought-after expert in motivation and personal development.
She speaks globally, delivering keynote talks that include her signature Mel Robbins Podcast insights and mindset strategies.
You Hold the Mic
The Mel Robbins podcast sponsors have been great partners in growing a beloved show. Their relationship with Mel Robbins is a powerful example of how aligning with the right sponsorship can boost visibility and shape storytelling.
Aside from sponsors, find other like-minded individuals to invite on your show. Collaborate with experts and personalities and host interviews that will leave listeners begging for more.
Need an easy way to connect? That’s where Talks can help you.
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