18 Best Affiliate Marketing for Podcasts Programs, Pay & Profit Guide

Chances are you’ve poured hours into your podcast. Planning, recording, editing, sharing. 

The audience is growing, the feedback is solid, but the bank account isn’t. You start asking: how does this actually pay off?

That’s where affiliate marketing for podcasts comes in. 

Not some quick way to make money, but a real plan to connect podcast listeners with products or services they already want, while finally getting rewarded for your work.

This guide shows you the practical side to monetize your podcast: affiliate marketing programs worth joining, partnerships that convert, and ways to turn your podcast into a real income stream. 

Once you see how successful affiliate marketing fits, it’s hard to imagine your show without it.

Best Affiliate Programs for Podcasts at a Glance

Want to turn your podcast into a money-making engine without wasting time? 

Here’s a snapshot of the top affiliate programs, each with a clear edge so you know which one fits your audience and niche instantly. 

Scan, pick, and start earning.

1. Best for landing podcast bookings fast: Talks.co
2. Best for creativity and skill-building: Skillshare
3. Best for online business and tech shows: Bluehost
4. Best for e-commerce and marketing automation: Kit
5. Best for funnels and business growth: ClickFunnels
6. Best for course creators and coaches: Kajabi
7. Best for side-hustles and online stores: Shopify
8. Best for freelancers and productivity: Fiverr
9. Best for media and production gear: B&H Photo Video
10. Best for podcasting audio gear: RODE Microphones
11. Best for home office and remote work setups: Logitech
12. Best for video calls and virtual events: Zoom
13. Best for email marketing and list growth: AWeber
14. Best for beginner podcasters: Buzzsprout
15. Best for all-in-one podcast hosting: Podbean
16. Best for advanced podcasters: Libsyn
17. Best for music and creative podcasts: Spotify Partner Program
18. Best for book or course recommendations: Audible

What Is Affiliate Marketing for Podcasts?

Affiliate marketing is recommending a product or service on your show and earning a cut when someone buys through your link. 

It’s about getting paid for sharing things you’d probably talk about anyway like:

• A mic you swear by
• Software that makes recording easier
• A course or program that changed the way you work

You already have your audience’s trust. Affiliate marketing turns that trust into partnerships that pay off for you and your listeners.

What are the benefits of using affiliates in your podcast?

Different types of affiliate marketing only work if the fit is natural, but the upside is huge:

1. Extra income stream: Get paid when listeners grab tools, books, or services you already use.
2. Low barrier to entry: No contracts. Sign up, grab your link, and drop it in your notes.
3. Episodes keep paying: Old shows can still earn when new listeners click.
4. Scales with growth: Got 100 downloads today? Great. Ten thousand next year? Those same affiliate links just became a whole lot more valuable.
5. Boosts authority: Recommending proven tools positions you as the expert.

Where Can I Start Affiliate Marketing?

You don’t need a huge following. You have three things already: your show, your audience, and their trust. Start by looking at:

• Affiliate networks: ShareASale, Impact, CJ Affiliate list hundreds of programs as a way for podcasters to monetize their episodes.
• Brand programs: Audible, Bluehost, Shopify and others give instant access to affiliate programs podcasters can use for their affiliate business.
• Products your audience already uses: If they ask about tools, gear, or apps, those are hot leads.

How to start affiliate marketing for free

No budget needed for your first affiliate partnership. Start small, test, and refine your approach while navigating the landscape of affiliate marketing.

1. Apply to networks: Free access to hundreds of programs for podcasts to promote.
2. Use podcaster tools: Platforms like Buzzsprout or Podbean make linking and payouts simple.
3. Drop unique affiliate links everywhere: Show notes, your podcast site, resource pages.
4. Track results: Tools like Bitly or Pretty Links show what gets clicks.

How to find affiliates for your podcast

Skip random links on your affiliate marketing journey. Pick top affiliate marketing podcasts and partners your audience actually wants.

• Know your listeners: What problems are they trying to solve? Match products via your affiliate links to that.
• Check similar shows: See what other podcasters promote before you start your affiliate marketing efforts and test if it converts for you.
• Reach out directly: Love a product? Email the company and ask. Many have hidden affiliate programs.
• Tap into podcaster groups: Communities on Slack, LinkedIn, or Facebook often surface many affiliate opportunities.

18 Top Affiliate Program Examples

Not all affiliate programs pay the same. Some give a quick hit, others keep paying for months like Amazon Associates.

These 18 examples show the ones that actually make money for podcasters and creators. Pick the right ones, plug them into your content, and watch referrals turn into real cash.

Best affiliate programs for podcasts

These programs fit any podcast series that already has an audience. Hosting platforms, tools, and software your listeners actually need. Drop them into your episodes and start getting paid.

1. Talks.co

Best for: Podcast hosts and guests who want to book more shows and land the right matches

With Talks, you plug your audience into an AI-powered matchmaking platform that gets them booked faster.

• Commission: 20% recurring on all paid subscriptions (Essentials $98/year, Pro $298/year, Agency $998/year).
• Cookie duration: Not specified
• How to use it: Share it with coaches, speakers, and experts looking for more podcast exposure.
• Why it works: Recurring commissions plus a sticky product. Once people start landing shows, they don’t quit.

2. Skillshare

Best for: Creativity, design, business, or personal growth podcasts

With the Skillshare affiliate program, listeners try a class, you earn. Simple.

• Commission: 20% per new customer (up to $34)
• Cookie duration: 30 days
• How to use it: Recommend a class tied to your episode topic and drop your link.
• Why it works: With 25,000+ classes and a free trial, it’s easy for listeners to test the platform and stick around.

3. Bluehost

Best for: Entrepreneur, tech, or business-focused shows

Bluehost pays when listeners start hosting accounts.

• Commission: $65+ per new signup
• Cookie duration: 30 days
• How to use it: Slip your link into episodes about starting an online business or setting up a site.
• Why it works: Trusted by 5M+ WordPress users, so it converts well with beginners who need reliable hosting.

4. Kit

Best for: Podcasters covering e-commerce or marketing automation

Kit gives affiliates 50% upfront, recurring pay after Bronze tier.

• Commission: 50% first year, 10-20% recurring
• Cookie duration: Not specified
• How to use it: Plug it in episodes about automating or scaling online stores.
• Why it works: Listeners who invest in marketing tools can become long-term earners.

Which affiliate program pays the most?

These programs stand out for their high payouts and recurring commission potential. Perfect for all types of podcasts ready to boost income from each recommendation.

5. ClickFunnels

Best for: Business, marketing, and funnel-focused podcasts

ClickFunnels offers a great affiliate program that pays you for every listener who builds their funnel through your link.

• Commission: 20-40% recurring per sale
• Cookie duration: Not specified
• How to use it: Share tips on funnels during growth episodes.
• Why it works: One signup can keep paying for months.

6. Kajabi

Best for: Coaches, educators, and creators selling courses or memberships.

You sell your audience on the all-in-one platform you trust with your Kajabi affiliate link.

• Commission: Up to $399 one-time, 20% recurring
• Cookie duration: Not specified
• How to use it: Talk about course creation tools or membership sites.
• Why it works: Recurring revenue as your referrals grow their business.

7. Shopify

Best for: E-commerce, startup, or side-hustle podcasts

Promote stores that turn listeners into entrepreneurs with Shopify’s affiliate program.

• Commission: $58-$150+ per signup
• Cookie duration: Up to 400 days
• How to use it: Drop your link in entrepreneurship or passive income episodes.
• Why it works: Long cookie window means signups can happen later, still paying you.

8. Fiverr Affiliate

Best for: Productivity, scaling, or outsourcing podcasts

Connect listeners to freelancers, earn for a year through Fiverr Affiliate.

• Commission: 25-70% first order, $30 flat Logo Maker, +10% revenue share
• Cookie duration: 12 months
• How to use it:  Suggest Fiverr for delegating, scaling, or streamlining workflows.
• Why it works: One referral can keep paying for 12 months.

Best affiliate marketing podcast programs

If your listeners are hustling online, these programs give them what they can use now. They’re practical, easy to plug into your content, and designed to convert.

9. B&H Photo Video

Best for: Tech, media, and production podcasts

B&H Photo Video pays you through gear commissions from cameras, lighting, and more.

• Commission: Up to 8%
• Cookie duration: 30 days
• How to use it: Include in gear lists or production tips.
• Why it works: Wide product range, fits multiple episodes naturally.

10. RODE Microphones

Best for: Podcasting and audio-focused shows

Earn a percentage when you promote microphones and kits that actually improve sound.

• Commission: 5% per sale
• Cookie duration: 60 days
• How to use it: Link when recommending starter kits or upgrades for podcasters.
• Why it works: Audio quality is a real need. Listeners convert when you solve it.

11. Logitech

Best for: Productivity and remote work podcasts

Earn a commission with Logitech on webcam, headset, and keyboard recommendations.

• Commission: Up to 10%
• Cookie duration: 30 days
• How to use it: Mention in episodes about virtual meetings or home setups.
• Why it works: Everyday gear your audience already needs, with solid brand trust in the affiliate space.

12. Zoom

Best for: Business, coaching, or remote work podcasts

Zoom offers recurring commissions on subscriptions. If your audience relies on video calls or webinars, this referral is an easy fit.

• Commission: 15% recurring
• Cookie duration: 45 days
• How to use it: Plug Zoom for client calls, webinars, or workshops.
• Why it works: One signup = steady recurring payout.

Best podcast affiliate marketing partner

Some partners make it simple: track referrals, pay on time, and handle the backend. Pick the right one for your niche and each referral can turn into recurring income with minimal effort.

13. AWeber

Best for: Business or marketing podcasts that teach email growth

AWeber pays you to promote email tools to scale audiences.

• Commission: 30% recurring (up to 50%)
• Cookie duration: 365 days
• How to use it: Recommend AWeber as the platform you actually use.
• Why it works: Long cookie life and recurring payouts make it a steady income stream.

14. Buzzsprout

Best for: Beginner podcasters

Buzzsprout gives you recurring commissions for every listener who starts hosting their show.

• Commission: $25 per signup + 20% recurring
• Cookie duration: 90 days
• How to use it: Drop in “start a podcast” episodes or guides.
• Why it works: Simple payouts, beginner-friendly hosting, easy to convert.

15. Podbean

Best for: All-in-one hosting and monetization shows

With Podbean, you get affiliate earnings from hosting, ads, and subscriptions.

• Commission: 20% recurring
• Cookie duration: 30 days
• How to use it: Share during episodes about monetization options.
• Why it works: Flexible, broad appeal, consistent recurring income.

16. Libsyn

Best for: Experienced podcasters

Libsyn’s affiliate program pays you to promote professional-level hosting for serious shows.

• Commission: $5 per signup + 50% recurring first month
• Cookie duration: 30 days
• How to use it: Highlight when teaching scaling or monetization.
• Why it works: Trusted brand, structured recurring revenue.

17. Spotify Partner Program

Best for: Music, culture, or entertainment shows

Spotify pays you to refer creators or listeners to Spotify tools with their podcast affiliate program

• Commission: Varies, often flat-rate
• Cookie duration: 30 days
• How to use it: Suggest creator features, ads, or subscriptions in relevant episodes.
• Why it works: Leverages Spotify’s brand recognition and huge user base.

18. Audible

Best for: Hosts who recommend books, courses, or self-development content

Get paid when listeners grab a free 30-day trial through your Audible affiliate link.

• Commission: $15 per new member
• Cookie duration: Not specified
• How to use it: Mention a book that inspired last week’s episode and drop your link.
• Why it works: Listeners already expect learning resources from you, making this a natural fit.

How to Choose the Right Affiliate Program (Checklist)

Not every affiliate program is worth your time. Pick the wrong one and you waste effort while your listeners scroll past. 

Check these boxes before signing up:

☐ Relevance: Does this solve a problem your listeners actually care about?
☐ Payoff: Is the commission worth your shoutout?
☐ Trust: Would you personally use it? Your credibility is everything.
☐ Support: Do they give creatives, tracking, or promo tools?
☐ Timing: Longer cookie windows mean more chances to get paid.

Stick to programs that pass this test and start turning downloads into cash.

How to Market a Podcast

Marketing a podcast isn’t luck. It’s about reaching the right people, keeping them hooked, and turning listeners into fans or clients. Do it right and your show grows fast. 

Here are ten strategies for affiliate marketing to get it done:

1. Leverage social media platforms: Share clips, audiograms, and quotes where your audience actually hangs out.
2. Collaborate with guests: Their network becomes your network. Give them a reason to share your affiliate offer with confidence.
3. Cross-promote on other podcasts: Swap guest spots or ad reads with shows your audience already listens to.
4. Email your list: Send episodes or marketing insights directly to people who trust you.
5. Repurpose content: Turn episodes into blogs, threads, short videos, or guides to reach more eyes.
6. Submit to popular podcast directories: Having your podcast on Apple Podcasts, Spotify, Google, and niche platforms increases discoverability.
7. Encourage reviews and ratings: More reviews boost credibility, search rankings, and attract potential podcast sponsorship offers.
8. Run targeted ads: Paid promotion works if it targets high-value listeners, not just numbers.
9. Engage in communities: Forums, LinkedIn, and groups; give value, then drop your show.
10. Offer freebies or tools: Checklists, guides, or exclusive content reward listeners for subscribing and sharing.

Want more insider secrets? Read how to grow a podcast and my podcast advertising guide to get your show on air faster.

5 tips for making money with affiliate links

Affiliate links from the best affiliate programs for podcasters alone don’t convert. You need strategy. Use these methods to turn clicks into all types of affiliate commissions:

1. Promote what fits: Stick to tools, services, or courses they’ll use.
2. Weave it in naturally: Mention a tool while teaching, not as a hard sell.
3. Spread links across channels: Show notes, emails, social posts, website; catch every click.
4. Show proof: Share your results or demos so people see the value.
5. Double down on winners: Track sales and lean into the products that convert.

For extra tips, read my full guide on how to promote your podcast.

5 Most Popular Marketing Podcasts

If you want to learn podcast marketing fast as an affiliate marketer, nothing beats hearing it straight from the experts. 

These are the best affiliate marketing podcasts that deliver tips, strategies, and insights you can actually use to grow an audience and make sales.

1. Marketing School with Neil Patel & Eric Siu: Daily lessons with actionable tips for entrepreneurs and business owners.
2. Call to Action by Unbounce: Focused on digital marketing strategies, conversion optimization, and real-world examples.
3. Online Marketing Made Easy with Amy Porterfield: Step-by-step guides for growing an audience, selling online, and building marketing funnels.
4. The GaryVee Audio Experience: Gary Vaynerchuk breaks down marketing, branding, and business growth with blunt advice.
5. Perpetual Traffic by DigitalMarketer: Tactical guidance for acquiring leads, increasing traffic, and scaling online businesses.

Want to see why podcast ads work so well? Check out these podcast advertising statistics.

Watch Every Episode Pay Off

Affiliate marketing for podcasts works because it rewards the time you’ve already put into building trust with your audience. Pick the best podcast affiliate programs that fit your niche, share tools you’d actually use, and the revenue feels natural.

Done right, using affiliate marketing is one of the easiest ways to turn your podcast from a “passion project” into a proper income stream.

And if you want to speed that up? Talks gets your show in front of the right guests, audiences, and partners. More reach means more clicks on your links.

Create your free Talks profile today and put your podcast where the money’s already moving.