If Sports Marketing was a mullet hairdo this podcast covers 'The Party in the Back'. We'll let someone else do the data, analytics, spreadsheets and budgets...

If Sports Marketing was a mullet hairdo this podcast covers 'The Party in the Back'. We'll let someone else do the data, analytics, spreadsheets and budgets... Were talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways.Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing. With host Jon Cudo and a cast of thousands.