PRO
Penny Hopkinson
Transforming dull, text-heavy operations manuals into dynamic knowledge-sharing experiences that engage and inspire.
Female from Coventry, United kingdom and speaks EnglishAvailable for Collaboration, Interviews in Remote Formats
Mature, new, and potential franchisors; licensors and multi-site operators; other types of businesses where team engagement is essential for faithful replication of the business system and success.
Topics Discussed by Penny Hopkinson
About Penny Hopkinson
Penny Hopkinson is the UK’s pre-eminent expert on planning and writing profitable Operations Manuals and author of the industry's definitive No. 1 Amazon Bestseller, Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed.
She is the founder of Manual Writers International®, a leading operations manual publishing, coaching and mentoring consultancy specialising in capturing the franchisor's know-how and business processes, reimagining dull operations manuals as dynamic, engaging knowledge-sharing ecosystems..
An operations manual expert with over 35 years of experience, she helps COOs faithfully replicate their business model for success.
She works with start-ups, SMEs, multinationals, and social enterprises to solve their most complex challenges: organising their IP assets, sharing their knowledge, and engaging their franchisees with operational content.
Penny was appointed a Companion of the British Franchise Association in 2011 for her 'outstanding contribution' to the BFA and franchising in the UK.
A former trade and tech journalist, she became Launch Editor of Media International, The European
Journal for Planners of International Advertising, in 1973.
After a brief flirtation with Public Relations,
Penny spent over a decade as a socio-economics correspondent and travel writer reporting on the
emerging Arabian Gulf States and Saudi Arabia, interviewing ministers, merchants, and members of
the ruling families.
Since January 2024, I've guested on nearly 40 podcasts.
Availability for Interviews
Everyday except Saturday from 11am to 6pm Europe/London
Interview & Promotion Format
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
Target Audience
Mature, new, and potential franchisors; licensors and multi-site operators; other types of businesses where team engagement is essential for faithful replication of the business system and success.
Why Invite as a Guest?
From the bustling streets of Baghdad to the innovation-filled boardrooms of global businesses, my journey is a masterclass in the art of communication and engagement. I have a decade of stories to tell from being Saddam Hussein's guest to being the first woman to be granted a rare Saudi visa to cross the Saudi Arabian Pipeline route from Muscat to Stuttgart in the '70s. As a trade and tech journalist, international editor, Middle East correspondent and franchising authority, my career has been defined by my ability to bridge diverse perspectives, cultures, and industries. I’m the Amazon No. 1 bestselling author of Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed which reimagines the Operations Manual of tomorrow for the YouTube, Instagram, TikTok generations.