Kathy Vaske
I turn big ideas into real impact, helping edtech brands reach the hearts and minds of educators.
Female from Cincinnati, United states and speaks EnglishAvailable for Collaboration, Interviews in Remote Formats
Primary Audience:
Edtech Founders & Executives – Startup and established company leaders looking to refine their messaging, increase brand awareness, and improve market penetration.
Education Marketing & Growth Leaders – CMOs, marketing directors, and growth strategists seeking lead generation, user adoption, and retention strategies tailored for K-12 decision-makers.
Sales Leaders in Edtech – Professionals looking to understand how marketing can better support the sales cycle when selling into schools and districts.
Secondary Audience:
K-12 Administrators & Decision-Makers – Superintendents, Curriculum & Instruction Directors, and other school leaders who influence purchasing decisions and are interested in edtech trends.
Investors & Analysts in Edtech – Those evaluating the effectiveness and market positioning of edtech companies for investment opportunities.
Non-Profit Education Leaders – Organizations that focus on literacy, STEM, and other educational initiatives, looking to improve their outreach and engagement.
Interests
About Kathy Vaske
Kathy Vaské is a force in education marketing.
With over 20 years of experience, she knows how to take an EdTech brand from overlooked to unforgettable.
As the Head of US Strategy & Operations at Bee Digital Marketing, Kathy doesn’t just create campaigns—she builds movements.
She helps EdTech companies clarify their message, connect with educators, and drive real, measurable change.
Kathy works with EdTech companies, guiding them through the complex world of K-12 sales, content marketing, and brand storytelling.
She blends StoryBrand marketing, behavioral psychology, and conversion-focused copywriting to craft strategies that don’t just grab attention—they inspire action.
She has also worked client-side, directing marketing (and sometimes sales) for companies ranging in size from $6 million to $3 billion, giving her a deep understanding of agency and in-house perspectives.
She’s an expert in brand awareness, lead generation, user adoption, and retention strategies, leading successful campaigns across the education sector.
She speaks the language of educators and decision-makers, ensuring her clients build trust and lasting relationships in the market.
Beyond strategy, Kathy is a passionate advocate for the ethical use of AI in education and marketing.
She’s been at the forefront of launching innovative solutions, making AI approachable for K-12 educators and leaders.
Kathy believes that marketing isn’t about selling—it’s about serving.
Whether she’s discussing the future of AI in education, how to build trust with educators, or how to create high-converting copy, she brings a practical, no-nonsense approach that gets results.
If you’re looking for a guest who understands education marketing inside and out—and can deliver insightful, engaging conversations with real-world takeaways—Kathy is the perfect fit for your podcast.
My Availablity
Weekdays only from 9am to 5pm America/New_York
Interview & Promotion
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
My Target Audience
Primary Audience:
Edtech Founders & Executives – Startup and established company leaders looking to refine their messaging, increase brand awareness, and improve market penetration.
Education Marketing & Growth Leaders – CMOs, marketing directors, and growth strategists seeking lead generation, user adoption, and retention strategies tailored for K-12 decision-makers.
Sales Leaders in Edtech – Professionals looking to understand how marketing can better support the sales cycle when selling into schools and districts.
Secondary Audience:
K-12 Administrators & Decision-Makers – Superintendents, Curriculum & Instruction Directors, and other school leaders who influence purchasing decisions and are interested in edtech trends.
Investors & Analysts in Edtech – Those evaluating the effectiveness and market positioning of edtech companies for investment opportunities.
Non-Profit Education Leaders – Organizations that focus on literacy, STEM, and other educational initiatives, looking to improve their outreach and engagement.
Why Invite me?
I’m easygoing and direct—I tell it like it is, but always in a way that’s collaborative and constructive. My approach isn’t about calling people out; it’s about helping them see the path forward. I believe in people and their ability to learn, change, and adapt—whether it’s educators, marketers, or company leaders. My job is to inspire action, and I love it. I’ve spent my career helping edtech brands refine their message, connect with educators, and build marketing strategies that actually work. I’m also an incredible optimist—I don’t just see problems, I see possibilities. Marketing in education is tough. Selling to schools is tough. But I thrive on finding creative solutions that help my clients cut through the noise and make a real impact. While I might not be the one cracking jokes, I’m the perfect foil for a comedian—my earnest responses and straight-shooting style make for great podcast chemistry. Most importantly, I’m in this field because I believe in the power of education. A good education opens doors and creates opportunities, and I want to help companies that are making a difference in the lives of students and teachers. If you're looking for a guest who brings real insights, practical takeaways, and a whole lot of optimism, I’m ready to join the conversation