carol parr
Creating healthier homes, one room at a time, with a splash of biology and a dash of intuition!
Female from Sydney, Australia and speaks EnglishAvailable for Collaboration, Interviews in In-Person, Remote Formats
My ideal client is Sarah, a mum who is worried about mould and chemicals and emfs in her home and unsure what's making her children sick.
Who is she demographically?
Based on the description provided, your ideal client, Sarah, can be demographically characterized as follows:
1. Age Group: Sarah is likely in the age group associated with being a mother, which can range from late 20s to 40s or even older.
2. Marital Status: She is likely married or in a committed relationship, given that she has children.
3. Occupation: Sarah may be a stay-at-home mom or may have a part-time job that allows her to spend significant time at home.
4. Socioeconomic Status: Depending on the context and the concerns raised, she could belong to a middle to upper-middle-class socioeconomic status. This assumption is based on the fact that she is worried about mould, chemicals, and EMFs in her home, indicating a certain level of awareness and concern for the living environment.
5. Educational Background: She may have at least a moderate level of education, given her awareness of environmental factors like mould, chemicals, and EMFs.
6. Location: Her concerns about mould, chemicals, and EMFs suggest that she may reside in an urban or suburban area where these issues might be more prevalent or where information about them is more accessible.
So let's look at Sarah's Psychographics
1. Her Lifestyle:
- Sarah is family-focused, dedicating much of her time to creating a nurturing and safe environment for her children.
- She has tried various solutions to address mould, chemicals, and EMFs in her home, but they haven’t worked as expected, leaving her feeling frustrated and unsure about what to do next.
- Her day includes researching health-related topics, managing household tasks, and keeping her family organized.
2. Her Values:
- Health and well-being are Sarah’s top priorities, especially for her children. She’s driven to understand and address root causes rather than treating symptoms.
- She values truth and is learning to move away from fear-driven decisions and the pressure of FOMO (fear of missing out) toward making confident, informed choices.
- She values solutions that are grounded in evidence but also accessible and practical for her family.
3. Her Interests:
- Sarah enjoys learning about natural and holistic approaches to health and is drawn to topics around sustainability and non-toxic living.
- She may follow parenting groups and health-conscious influencers who share tips for creating a safe home environment.
- She appreciates workshops or courses or online communities that provide actionable advice and a sense of shared experience.
4. Her Challenges and Pain Points:
- Despite her efforts, Sarah feels stuck because the steps she’s taken haven’t provided the results she hoped for. This leads to doubt and frustration.
- Her partner doesn’t always see the urgency in her concerns and may downplay the issues, but he’s supportive enough to encourage her to “give it a go” and explore solutions. This dynamic adds to her desire for clarity and validation.
- She’s overwhelmed by conflicting advice online and struggles to differentiate between credible guidance and marketing hype.
5. Her Journey:
- To feel confident and empowered in her ability to identify and address environmental factors affecting her family’s health.
- To work collaboratively with her partner to create a safe and comfortable home, using the process as an opportunity to learn together.
- To let go of fear-based decision-making and instead focus on practical, proven strategies that align with her family’s values and lifestyle.
6. Her Buying Behaviour:
- Sarah is willing to invest in solutions that offer long-term benefits and peace of mind, especially if they come with a clear, step-by-step approach.
- She appreciates products and services that provide education, empowering her to be aware of the "why" behind recommendations.
- She values experiences that involve her partner and family, assisting them to all feel like part of the solution rather than passive observers.
Go Sarah!
Interests
About carol parr
Carol Parr is a Building Biologist and healthy home wizard with over thirty years of experience assisting asthma and allergy sufferers.
Specialising in dust mites, mould, chemicals, EMFs, and WiFi, she’s passionate about transforming unhealthy spaces into havens of relaxation and productivity.
Carol is known for bridging the gap between the integrative health community, building science, and everyday homeowners, empowering people to take charge of their environments with simplicity and confidence.
Fun fact: When she's not turning homes into healthy spaces, Carol keeps her family on edge with her countless “let’s see what happens when…” experiments!
My Availablity
Tuesday, Thursday, Friday, Saturday from 5am to 6pm Australia/Sydney
Interview & Promotion
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
My Target Audience
My ideal client is Sarah, a mum who is worried about mould and chemicals and emfs in her home and unsure what's making her children sick.
Who is she demographically?
Based on the description provided, your ideal client, Sarah, can be demographically characterized as follows:
1. Age Group: Sarah is likely in the age group associated with being a mother, which can range from late 20s to 40s or even older.
2. Marital Status: She is likely married or in a committed relationship, given that she has children.
3. Occupation: Sarah may be a stay-at-home mom or may have a part-time job that allows her to spend significant time at home.
4. Socioeconomic Status: Depending on the context and the concerns raised, she could belong to a middle to upper-middle-class socioeconomic status. This assumption is based on the fact that she is worried about mould, chemicals, and EMFs in her home, indicating a certain level of awareness and concern for the living environment.
5. Educational Background: She may have at least a moderate level of education, given her awareness of environmental factors like mould, chemicals, and EMFs.
6. Location: Her concerns about mould, chemicals, and EMFs suggest that she may reside in an urban or suburban area where these issues might be more prevalent or where information about them is more accessible.
So let's look at Sarah's Psychographics
1. Her Lifestyle:
- Sarah is family-focused, dedicating much of her time to creating a nurturing and safe environment for her children.
- She has tried various solutions to address mould, chemicals, and EMFs in her home, but they haven’t worked as expected, leaving her feeling frustrated and unsure about what to do next.
- Her day includes researching health-related topics, managing household tasks, and keeping her family organized.
2. Her Values:
- Health and well-being are Sarah’s top priorities, especially for her children. She’s driven to understand and address root causes rather than treating symptoms.
- She values truth and is learning to move away from fear-driven decisions and the pressure of FOMO (fear of missing out) toward making confident, informed choices.
- She values solutions that are grounded in evidence but also accessible and practical for her family.
3. Her Interests:
- Sarah enjoys learning about natural and holistic approaches to health and is drawn to topics around sustainability and non-toxic living.
- She may follow parenting groups and health-conscious influencers who share tips for creating a safe home environment.
- She appreciates workshops or courses or online communities that provide actionable advice and a sense of shared experience.
4. Her Challenges and Pain Points:
- Despite her efforts, Sarah feels stuck because the steps she’s taken haven’t provided the results she hoped for. This leads to doubt and frustration.
- Her partner doesn’t always see the urgency in her concerns and may downplay the issues, but he’s supportive enough to encourage her to “give it a go” and explore solutions. This dynamic adds to her desire for clarity and validation.
- She’s overwhelmed by conflicting advice online and struggles to differentiate between credible guidance and marketing hype.
5. Her Journey:
- To feel confident and empowered in her ability to identify and address environmental factors affecting her family’s health.
- To work collaboratively with her partner to create a safe and comfortable home, using the process as an opportunity to learn together.
- To let go of fear-based decision-making and instead focus on practical, proven strategies that align with her family’s values and lifestyle.
6. Her Buying Behaviour:
- Sarah is willing to invest in solutions that offer long-term benefits and peace of mind, especially if they come with a clear, step-by-step approach.
- She appreciates products and services that provide education, empowering her to be aware of the "why" behind recommendations.
- She values experiences that involve her partner and family, assisting them to all feel like part of the solution rather than passive observers.
Go Sarah!
Why Invite me?
I bring a unique blend of expertise, real-world experience, and relatable storytelling that captures attention and inspires action. With a background in building biology and a journey that began with overcoming my own environmental sensitivities, I share practical, science-backed solutions to transform living spaces and homes into healthy havens. What sets me apart is my ability to simplify complex concepts—like mould, chemicals, and EMFs—and make them accessible, actionable, and even a little fun. I’ve assisted countless families uncover hidden health hazards in their homes and empowered them to take meaningful steps toward well-being. Listeners resonate with my true, conversational style, peppered with real-life anecdotes and light-hearted moments. I don’t just deliver information; I inspire confidence and spark curiosity to take the first step, even if they’re feeling overwhelmed. I’ve seen first-hand how my approach has motivated individuals and families to create healthier spaces, and I’m passionate about sharing that journey with podcast audiences who are eager to hear, learn and grow. Whether it’s a mum worried about her children’s health or someone wanting a deeper connection to their living space, I leave audiences with insights they can use right away, well, a renewed sense of possibility, right.