Roger Dooley

Educating and entertaining business leaders around the world.

EntrepreneurshipMarketingArtificial Intelligence
About Roger Dooley

Roger Dooley is an author and international keynote speaker.

His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by PwC's strategy + business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

He writes the popular blog Neuromarketing as well as a column at

He co-founded and later sold College Confidential, the leading college-bound website.

He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Today, he speaks at conferences and corporate events around the world, showing business leaders how to improve customer and employee experience to increase loyalty and engagement.