That Amazon Ads Podcast
Uncover the no-BS approach to Amazon Advertising strategies
That Amazon Ads Podcast
Uncover the no-BS approach to Amazon Advertising strategies
About That Amazon Ads Podcast
Uncover the no-BS approach to Amazon Advertising strategies
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising.
Why Join That Amazon Ads Podcast as a Guest
Amazon-Seller Audience Reach
You reach brand owners, PPC managers, and ecommerce pros actively scaling on Amazon and looking for smarter ad strategies.
Operator-Led Strategy Talks
You'll be part of detailed, tactical conversations-no fluff, just actionable strategies, case studies, and real data.
Expert Guest Roster
Join a lineup of seasoned Amazon operators and ad specialists who bring proven experience-not just theory-to the mic.
Apple, Spotify, and More
Your episode is distributed across top podcast platforms including Apple and Spotify, reaching listeners wherever they tune in.
Episode Angles & Guest Pitches
Fixing Wasted Ad Spend
Help listeners identify and eliminate hidden inefficiencies in their Amazon PPC campaigns.
Scaling Competitive Categories
Share how to win in CPG and other saturated spaces using advanced targeting and budget control.
ACoS, LTV & Breakeven
Break down the math behind smart PPC decisions using real examples and formulas.
Data-Driven Ad Decisions
Teach listeners how to interpret PPC data and avoid misleading optimizations.
How You'd Contribute to the Show
Audience Takeaways
Your episode will help listeners stop wasting ad spend and apply smarter Amazon PPC strategies that actually drive results.
Hot Topics
Why Trust Me
The Ideal Guest
You're a great fit if you manage Amazon Ads, run an agency, or lead an ecommerce brand and want to share real strategies-not just surface-level advice.
Recent Episodes
How to Lower Your ACOS in Amazon PPC
That Amazon Ads Podcast • Nov 4, 2025
How to Get More Amazon PPC Clients
That Amazon Ads Podcast • Oct 31, 2025
How to Get More Clients for Amazon PPC: Stop Chasing, Start Closing
That Amazon Ads Podcast • Oct 28, 2025
How To Grow Your Brand Beyond Amazon
That Amazon Ads Podcast • Oct 23, 2025
LTV To Understand ACoS: Stop Losing Money On The First Order
That Amazon Ads Podcast • Oct 22, 2025
5 Advertising Strategies for Competitive CPG Categories on Amazon
That Amazon Ads Podcast • Oct 21, 2025
Determining Your Breakeven & Target ACOS (Masterclass Exclusive: Lesson 2.8)
That Amazon Ads Podcast • Oct 14, 2025
Amazon PPC: Don’t negate everything with zero sales
That Amazon Ads Podcast • Oct 9, 2025
Customer Behavior: Miss One Search, Miss the Sale
That Amazon Ads Podcast • Oct 8, 2025
Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!
That Amazon Ads Podcast • Oct 7, 2025
Is Your Big Catalog Hurting Your Sales?
That Amazon Ads Podcast • Oct 2, 2025
How Big Can Amazon Catalogs Be? The 100–200 Truth vs 100k Hype
That Amazon Ads Podcast • Oct 1, 2025
Amazon PPC: Managing Really Big Accounts (Without Wasting Spend)
That Amazon Ads Podcast • Sep 30, 2025
How to Interpret Amazon PPC Data (Masterclass Exclusive: Lesson 2.7)
That Amazon Ads Podcast • Sep 23, 2025
Are Your Optimizations Good? The ACoS Lag That Tricks You
That Amazon Ads Podcast • Sep 17, 2025
How Long Should You Wait After Optimizing Until You Optimize Again?
That Amazon Ads Podcast • Sep 16, 2025
Reporting calls...
That Amazon Ads Podcast • Sep 15, 2025
Why 2X Half Back Works in Amazon PPC: Bold Moves, Better Results
That Amazon Ads Podcast • Sep 11, 2025
Should you negate harvested keywords?
That Amazon Ads Podcast • Sep 10, 2025
What Is 2X Half Back? The Simple Move to Win Amazon PPC Faster
That Amazon Ads Podcast • Sep 10, 2025
This One Quick Tip will INSTANTLY Make You a Better Amazon PPC Manager
That Amazon Ads Podcast • Sep 9, 2025
Classic TOFU campaigns
That Amazon Ads Podcast • Sep 8, 2025
How To Get Secret Amazon Ad Data Fast!
That Amazon Ads Podcast • Sep 4, 2025
What is AMC? The Amazon Data Tool You’re Sleeping On
That Amazon Ads Podcast • Sep 3, 2025
I wish that Ad Revenue = Profits...
That Amazon Ads Podcast • Sep 3, 2025
Beginner’s Guide to Amazon Marketing Cloud AMC for Amazon Sellers
That Amazon Ads Podcast • Sep 2, 2025
Incompetence? Or negligence?
That Amazon Ads Podcast • Sep 1, 2025
I was going to caption it "VA" instead of "Intern" but someone told me that was offensive.
That Amazon Ads Podcast • Aug 29, 2025
Campaign Naming & Structure for Amazon PPC (Masterclass Exclusive: Lesson 2.1)
That Amazon Ads Podcast • Aug 26, 2025
Conversion Rates Crash? The 4-Day Bid Curve That Saves Your Sales
That Amazon Ads Podcast • Aug 21, 2025
Prime Day 2025 vs 2024: A Shocking Lack of Urgency Exposed!
That Amazon Ads Podcast • Aug 20, 2025
Amazon PPC Stats: Prime Day 2025 vs 2024
That Amazon Ads Podcast • Aug 19, 2025
Performance of the Results: The Amazon PPC Leak You Can’t See
That Amazon Ads Podcast • Aug 14, 2025
How N-Grams Work: Turn Word Chaos into Clarity
That Amazon Ads Podcast • Aug 13, 2025
N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords
That Amazon Ads Podcast • Aug 12, 2025
N-Gram Analysis for Amazon PPC (Masterclass Exclusive: Module 3.4)
That Amazon Ads Podcast • Aug 5, 2025
The Truth About Delta Fluctuations: Are You Misreading Your PPC Data?
That Amazon Ads Podcast • Jul 31, 2025
Optimizing Placements Correctly: Stop Wasting Your Amazon PPC Budget!
That Amazon Ads Podcast • Jul 30, 2025
Why Placement ACOS Doesn’t Matter on Amazon PPC
That Amazon Ads Podcast • Jul 29, 2025
#107 - Why Placement ACoS Doesn't Matter on Amazon PPC
That Amazon Ads Podcast • Jul 29, 2025
Unlock Hidden Profits: Track Each ASIN in Amazon DSP in 60?Seconds
That Amazon Ads Podcast • Jul 24, 2025
Setup Visibility in Amazon PPC: Win Premium Views, Not Cheap CPMs
That Amazon Ads Podcast • Jul 23, 2025
What's the keyword rank budget again?
That Amazon Ads Podcast • Jul 22, 2025
5 Steps to Auditing Your DSP Account
That Amazon Ads Podcast • Jul 22, 2025
#106 - 5 Steps To Auditing Your DSP Account
That Amazon Ads Podcast • Jul 22, 2025
Why Turning Off Your Ads Might Be a Big Mistake!
That Amazon Ads Podcast • Jul 17, 2025
Before You Boost Night Bids—See Why Daytime Converts 30% Better!
That Amazon Ads Podcast • Jul 16, 2025
3 Ways to Ruin Performance with Dayparting in Amazon PPC
That Amazon Ads Podcast • Jul 15, 2025
#105—3 Ways to Ruin Performance with Dayparting on Amazon PPC
That Amazon Ads Podcast • Jul 15, 2025
Stop Bleeding Money! Nail 25 % ACoS on Amazon PPC—Here’s How
That Amazon Ads Podcast • Jul 10, 2025
Unlock Steady Profits—Harness Longer Time Frames in Amazon PPC!
That Amazon Ads Podcast • Jul 9, 2025
The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes
That Amazon Ads Podcast • Jul 8, 2025
#104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes
That Amazon Ads Podcast • Jul 8, 2025
How the Second Price Auction Slashes Your Amazon PPC Costs
That Amazon Ads Podcast • Jul 3, 2025
#103—Can You Bid Against Yourself on Amazon PPC?
That Amazon Ads Podcast • Jul 1, 2025
#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results
That Amazon Ads Podcast • Jun 24, 2025
#101—Can ChatGPT's Sora AI create Video Creatives for Sponsored Brands Ads on Amazon PPC?
That Amazon Ads Podcast • Jun 17, 2025
When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh
That Amazon Ads Podcast • Jun 10, 2025
Amazon Business Placements Overview & Strategy
That Amazon Ads Podcast • Jun 3, 2025
Off Amazon Placements for Amazon Sponsored Products – Are They a Scam?
That Amazon Ads Podcast • May 27, 2025
The Art of Amazon PPC
That Amazon Ads Podcast • May 20, 2025
Amazon Search Query Performance—Advanced Reporting Dashboard Unlocked
That Amazon Ads Podcast • May 13, 2025
We take it back... Maybe AI images are better than we thought?
That Amazon Ads Podcast • May 6, 2025
The New Amazon AI Image Generators are AWFUL
That Amazon Ads Podcast • Apr 29, 2025
The 7 Biggest Amazon PPC Myths — BUSTED!
That Amazon Ads Podcast • Apr 15, 2025
Why Rule-Based Amazon PPC Fails (And What to Do Instead) ?
That Amazon Ads Podcast • Apr 8, 2025
How To Fix Death By 1000 Cuts on Amazon PPC
That Amazon Ads Podcast • Apr 1, 2025
Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?
That Amazon Ads Podcast • Mar 18, 2025
Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Display — What’s the Right Mix?
That Amazon Ads Podcast • Mar 11, 2025
Amazon Path-To-Purchase Report Explained
That Amazon Ads Podcast • Mar 4, 2025
How Often Should You Harvest Or Negate Keywords On Amazon PPC?
That Amazon Ads Podcast • Feb 25, 2025
?You're Doing NEGATIVE KEYWORDS WRONG!?
That Amazon Ads Podcast • Feb 11, 2025
Don't Make This Keyword Harvesting Mistake
That Amazon Ads Podcast • Feb 4, 2025
How Many Keywords Should Your Campaign Have on Amazon PPC?
That Amazon Ads Podcast • Jan 29, 2025
Zero Impressions
That Amazon Ads Podcast • Jan 27, 2025
How To Manage Your PPC Budget?
That Amazon Ads Podcast • Jan 14, 2025
Mastering The New Amazon Marketing Cloud Features with BTR Media's Dustin Wassner
That Amazon Ads Podcast • Jan 7, 2025
Should You Do Brand Defense on Amazon PPC?
That Amazon Ads Podcast • Nov 26, 2024
Amazon Search Query Performance Reports: Seller Central Utilities with Uri Rahimi
That Amazon Ads Podcast • Nov 19, 2024
How To Grow An Amazon Brand To $1 Million In 1 Year - Part 7: Continued Optimizations
That Amazon Ads Podcast • Nov 13, 2024
How To Structure Your Amazon PPC Campaigns - Sponsored Products Edition
That Amazon Ads Podcast • Nov 5, 2024
Should You Target "Gift" Keywords on Amazon PPC
That Amazon Ads Podcast • Oct 29, 2024
The Best Data Available on Amazon: Search Query Performance
That Amazon Ads Podcast • Oct 22, 2024
How to Launch Your Product on Amazon: A Complete Guide
That Amazon Ads Podcast • Oct 15, 2024
Should You Segment Campaigns by Match Type in Amazon PPC?
That Amazon Ads Podcast • Oct 15, 2024
How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC
That Amazon Ads Podcast • Oct 1, 2024
How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)
That Amazon Ads Podcast • Sep 24, 2024
Amazon PPC Debate: Harvested Keyword Negation
That Amazon Ads Podcast • Sep 17, 2024
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)
That Amazon Ads Podcast • Sep 10, 2024
Product Targeting and Product Page Placements for Amazon PPC with Mike Danford
That Amazon Ads Podcast • Sep 3, 2024
The Best Keyword Research Methods For Amazon PPC
That Amazon Ads Podcast • Aug 27, 2024
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)
That Amazon Ads Podcast • Aug 21, 2024
TRIGGER WARNING: We Vent About The Amazon PPC Industry
That Amazon Ads Podcast • Aug 15, 2024
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)
That Amazon Ads Podcast • Aug 6, 2024
Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)
That Amazon Ads Podcast • Jul 30, 2024
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit)
That Amazon Ads Podcast • Jul 23, 2024
How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young
That Amazon Ads Podcast • Jul 16, 2024
Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)
That Amazon Ads Podcast • Jul 9, 2024
Is ACOS a Vanity Metric? (Part 1)
That Amazon Ads Podcast • Jul 2, 2024
How to Audit an Amazon PPC Account
That Amazon Ads Podcast • Jun 25, 2024
Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)
That Amazon Ads Podcast • Jun 18, 2024
What Should My Starting Bids be on Amazon PPC?
That Amazon Ads Podcast • Jun 11, 2024
Advanced Bidding Strategies with Dustin Wassner from BTR Media
That Amazon Ads Podcast • Jun 6, 2024
How to Retain Clients with Better Reporting Calls
That Amazon Ads Podcast • May 30, 2024
Why Does Lowering CPC Increase ACOS?
That Amazon Ads Podcast • May 22, 2024
Scaling Your Amazon Brand through Off-Amazon Tactics (with Brett Messieh)
That Amazon Ads Podcast • May 15, 2024
Does PPC Actually Help with Organic Ranking on Amazon? (with Carly McMillen)
That Amazon Ads Podcast • May 8, 2024
How to Determine Your Target ACOS in Amazon PPC
That Amazon Ads Podcast • Apr 30, 2024
How Often Should You Optimize Bids on Amazon PPC?
That Amazon Ads Podcast • Apr 23, 2024
Understanding Amazon Vendor Central Dynamics with Josh Cowan
That Amazon Ads Podcast • Apr 16, 2024
Should You Be Running TikTok Ads? The Opportunities and Risks for Amazon Brands with Eric Martindale
That Amazon Ads Podcast • Apr 9, 2024
The BEST Way to Optimize Campaign Placements for Sponsored Products & Sponsored Brands in Amazon PPC
That Amazon Ads Podcast • Apr 2, 2024
How to Make Better Amazon Video Ads that Grow Sales on Amazon PPC with Luke Melrose
That Amazon Ads Podcast • Mar 26, 2024
Started from the Bottom Now We’re at the Top of the Funnel with Destaney Wishon
That Amazon Ads Podcast • Mar 19, 2024
Product Target Isn’t What You Think It Is! New Discoveries in Sponsored Product Search Term Report
That Amazon Ads Podcast • Mar 12, 2024
Amazon PPC Debate: Single Keyword Campaigns
That Amazon Ads Podcast • Mar 6, 2024
Increasing Bids on High ACOS Keywords in Amazon PPC
That Amazon Ads Podcast • Feb 27, 2024
The Psychology of Branding & Copywriting in E-Commerce with Emma Schermer Tamir
That Amazon Ads Podcast • Feb 20, 2024
CPC vs. CPM: What's Better for Amazon PPC?
That Amazon Ads Podcast • Feb 14, 2024
Mastering the Art of Auditing Amazon Accounts with Hannah Whitlock
That Amazon Ads Podcast • Feb 7, 2024
How to Pick the Right Data Range When Optimizing Amazon PPC Campaigns
That Amazon Ads Podcast • Feb 1, 2024
Why RPC (Revenue-Per-Click) is King in Amazon PPC
That Amazon Ads Podcast • Jan 23, 2024
How to Calculate Bid Ceilings to Prevent Wasted Spend in Amazon PPC
That Amazon Ads Podcast • Jan 16, 2024
7 Reasons Why Bid Automation Doesn’t Work in Amazon PPC
That Amazon Ads Podcast • Jan 9, 2024
How the Elite Amazon Ads Specialists Plan Their Strategies for 2024 with Adam Mellott
That Amazon Ads Podcast • Jan 5, 2024
What It Takes to Scale to 7-Figures on Amazon with Mina Elias
That Amazon Ads Podcast • Dec 20, 2023
Amazon PPC Debate: Is TACOS the King of PPC Metrics? Debate with Joe Shelerud and Phillip D’Orazio
That Amazon Ads Podcast • Dec 13, 2023
The Largest Database for Amazon Sellers That We’ve Ever Seen with Nathan Rigby, CEO of Analytic Index
That Amazon Ads Podcast • Dec 6, 2023
AI Taking Over Amazon? Selling on Amazon Will Never Be the Same
That Amazon Ads Podcast • Nov 30, 2023
The Evolution of Amazon PPC & Digital Marketing with Abe Chomali
That Amazon Ads Podcast • Nov 21, 2023
Advanced Tactics & Strategies to Capture Low-Hanging Sales in Amazon PPC
That Amazon Ads Podcast • Nov 14, 2023
Amazon Streaming TV and OTT Strategies for Growing Amazon Brands with Will Haire
That Amazon Ads Podcast • Nov 8, 2023
How to Use Dayparting in Amazon PPC: Calculate Bid Adjustments, Schedule, & Improve Performance
That Amazon Ads Podcast • Oct 31, 2023
Amazon Sponsored Product Reports (Part 4): Mastering Your Amazon PPC Data Using the Campaign Performance Report
That Amazon Ads Podcast • Oct 24, 2023
Amazon Sponsored Product Reports (Part 3): Maximizing the Potential in Advertised Product Reports
That Amazon Ads Podcast • Oct 18, 2023
How to Set Yourself Up for Success Getting Started on Amazon DSP with Sam Lee
That Amazon Ads Podcast • Oct 12, 2023
7 Excel Tips & Tricks for FASTER Amazon PPC Reporting & Analysis
That Amazon Ads Podcast • Oct 7, 2023
Sponsored Product Reports (Part 2): Search Term Impression Share
That Amazon Ads Podcast • Oct 3, 2023
Sponsored Product Reports (Part 1): How to Use Search Term Reports
That Amazon Ads Podcast • Sep 26, 2023
Amazon PPC Debate: CTR vs CVR with Steven Pope from My Amazon Guy
That Amazon Ads Podcast • Sep 18, 2023
Data Storytelling and Advanced Reporting on Amazon with Elizabeth Greene
That Amazon Ads Podcast • Sep 12, 2023
The Only 3 Ways to Grow Sales on Amazon
That Amazon Ads Podcast • Sep 5, 2023
How to Calculate Campaign Placement Bidding Adjustment Settings for Amazon PPC: Hit Your Target ACOS
That Amazon Ads Podcast • Aug 29, 2023
The 6th Sense of Successful Amazon PPC Managers
That Amazon Ads Podcast • Aug 15, 2023
Amazon PPC Debate: AI vs Manual Optimizations
That Amazon Ads Podcast • Aug 9, 2023
The Secret to Maximizing Sponsored Brand Ads Performance in Amazon PPC
That Amazon Ads Podcast • Aug 1, 2023
Eliminate Wasted Ad Spend on Amazon PPC with Negative Keywords
That Amazon Ads Podcast • Jul 24, 2023
How to Scale Amazon PPC with Keyword & Product Targeting
That Amazon Ads Podcast • Jul 19, 2023
The Best Campaign Structure for Amazon PPC
That Amazon Ads Podcast • Jul 13, 2023
The Amazon PPC Blueprint for Prime Day 2023
That Amazon Ads Podcast • Jul 6, 2023
When to Increase Bids on Amazon PPC (How to Optimize Bids - Part 4)
That Amazon Ads Podcast • Jun 27, 2023
How to Optimize Non-Converting Keywords, High Spend and No Sales (How to Optimize Bids - Part 3)
That Amazon Ads Podcast • Jun 20, 2023
Achieve Your ACOS Goals on Amazon PPC with this Bidding Formula (How to Optimize Bids - Part 2)
That Amazon Ads Podcast • Jun 13, 2023
The 4 Criteria for Making Bid Changes in Amazon PPC (How to Optimize Bids - Part 1)
That Amazon Ads Podcast • Jun 6, 2023
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