I'm Rachel Sirr, a communications practitioner with 20 years of executive experience in both public and private sectors.

I'm Rachel Sirr, a communications practitioner with 20 years of executive experience in both public and private sectors.

The longer I gather experiences, the more I hate jargon, and the more value people. Birthdays are my favourite thing.

Yes - I could give you a word salad on here about how much “cred” I have. But frankly it is just not my style. Blah.

My modus operandi is: Less is more.

Speak normal.

Do NOT allow egos to get in the way of your audience needs.

I started my career communicating with sea farers. I discovered and advised the decision-makers that most of their target audience were fishermen who couldn’t speak English. Hence the first translated maritime advisories went out! Saving lives one life at a time - which would never be able to be measured. This is how I have taken my career forward- I spot gaps and solutions extremely fast.

We have butchered the English language in recent decades. So many meaningless dribbles of words! So instead of growing bitter and hateful, I’ve taken to learning a swathe of new languages as a hobby. It has been fun and insightful.