Romain Bailleul is an AI trainer and consultant, working as Better Call Rom. He works with SME leaders and their teams on four topics: ipromptisme and critical thinking (keeping control of reasoning when a team delegates work to AI), training people before rolling out tools, having the leader set the scope of AI agents, and GEO, meaning being cited by AI systems.

Romain Bailleul is an AI trainer and consultant, working as Better Call Rom. He works with SME leaders and their teams on four topics: ipromptisme and critical thinking (keeping control of reasoning when a team delegates work to AI), training people before rolling out tools, having the leader set the scope of AI agents, and GEO, meaning being cited by AI systems. He formalized ipromptisme in 2025, spoke at TEDx at the Grand Rex, and has trained more than 2,500 leaders and teams. He teaches at Euridis, ISG, Rocket School and MyDigitalSchool. Trustpilot 4.7/5, 35 reviews. Based in Montpellier, France; speaks in French and English.