Conversion Optimization Speakers

A conversion optimization speaker is someone who specializes in sharing strategies, insights, and frameworks to help businesses increase the percentage of users who take a desired action - whether that's signing up, buying, or clicking through.

These speakers are often experts in digital marketing, UX design, behavioral psychology, or analytics. They take their knowledge of conversion rate optimization (CRO) and translate it into engaging talks, workshops, or panels. Their goal? To help audiences understand what drives user behavior and how to improve digital experiences to boost results.

Unlike general marketing speakers, conversion optimization speakers focus specifically on the mechanics of turning traffic into action. That might include topics like A/B testing, funnel analysis, landing page design, or persuasive copywriting. They often use real-world examples, data-backed case studies, and proven frameworks like the LIFT model or BJ Fogg's Behavior Model.

You'll find them at marketing summits, SaaS webinars, eCommerce bootcamps, and even internal corporate trainings. Whether they're speaking to a room of founders or a Zoom of product managers, their mission is the same: help people make smarter, faster decisions that lead to more conversions.

In short, a conversion optimization speaker is a translator between data and action - someone who turns CRO theory into practical, profitable results.

If you're running an online business, you already know that traffic without conversions is just noise. That's where a conversion optimization speaker becomes crucial.

These speakers bring clarity to a complex subject. CRO is often misunderstood as just tweaking buttons or headlines, but a skilled speaker shows how it's really about understanding user intent, psychology, and journey mapping. They help teams move from guessing to testing - from assumptions to insights.

For event hosts, a conversion optimization speaker can elevate your lineup by delivering tangible value. Attendees walk away with actionable tactics they can implement immediately, whether it's optimizing a checkout flow or crafting better CTAs. This kind of content boosts engagement, replay views, and word-of-mouth referrals.

In a world where acquisition costs are rising and attention spans are shrinking, improving conversion rates is one of the most cost-effective growth levers. A good speaker helps your audience unlock that lever - without needing a massive budget or dev team.

And let's not forget the ripple effect. When a founder hears a talk that helps them double their sign-up rate, that impact compounds across their business. That's the kind of transformation a great speaker can spark.

Conversion optimization speakers do more than just talk about landing pages and split tests. Here's a breakdown of what they actually do:

- Educate Audiences on CRO Fundamentals. They explain key concepts like user intent, funnel friction, and persuasive design in a way that's easy to understand.

- Share Real-World Case Studies. From SaaS onboarding flows to eCommerce checkout pages, they bring examples that show what works - and what doesn't - across industries.

- Deliver Actionable Frameworks. Whether it's the CXL ResearchXL model or the ICE prioritization method, they give attendees tools they can apply immediately.

- Demystify Data and Testing. They help marketers and founders understand how to run A/B tests, interpret results, and avoid common pitfalls like false positives or sample pollution.

- Inspire Strategic Thinking. Great speakers go beyond tactics. They challenge assumptions, spark new ideas, and encourage a culture of experimentation.

- Tailor Content to the Audience. Whether they're speaking to startups in Nairobi or enterprise teams in Toronto, they adapt their message to fit the context and maturity level.

- Stay Current with Trends. They keep up with shifts in privacy laws, AI tools, and user behavior - and help others navigate those changes.

So while their job title might sound niche, conversion optimization speakers are actually at the intersection of marketing, product, and psychology. They help teams unlock growth by making smarter decisions about how they convert their audience.

Becoming a conversion optimization speaker isn't just about knowing your metrics. It's about sharing your insights in a way that inspires action. Here's a step-by-step guide to help you get started:

1. Master the Fundamentals of Conversion Optimization
- Learn the principles of CRO: A/B testing, user behavior analysis, funnel optimization, and persuasive design.
- Stay updated with tools like Google Optimize, Hotjar, and VWO.
- Follow thought leaders like Peep Laja or Talia Wolf to stay sharp.

2. Build Your Personal Brand
- Start by creating content: blog posts, LinkedIn articles, or YouTube videos that showcase your expertise.
- Use platforms like Talks.co to create a speaker page. This helps event organizers find and vet you.
- Share case studies and results from your own projects or clients.

3. Get Speaking Experience
- Start small: local meetups, webinars, or industry panels.
- Pitch yourself to podcasts or virtual summits. Talks.co can help connect you with hosts looking for guests.
- Record your talks and build a speaker reel.

4. Network with Event Organizers and Other Speakers
- Attend industry events like ConversionXL Live or SaaStock.
- Reach out to organizers with a tailored pitch. Highlight what makes your talk unique.
- Collaborate with other speakers to co-host sessions or panels.

5. Refine Your Talk and Delivery
- Focus on storytelling and actionable takeaways.
- Use feedback from early gigs to improve.
- Consider joining a speaker coaching group or hiring a coach to level up.

Remember, consistency is key. The more you speak, the more opportunities come your way.

To be a conversion optimization speaker, you need more than just a good grasp of analytics. You need a blend of technical know-how, communication skills, and a platform to share your voice.

Expertise in Conversion Optimization
You should have a solid understanding of CRO principles. This includes:
- A/B and multivariate testing.
- User journey mapping.
- Behavioral psychology in digital design.
- Tools like Google Analytics, Optimizely, and Crazy Egg.

Credibility and Proof
Event organizers want speakers who bring value. That means:
- Case studies with measurable results.
- Client testimonials or success stories.
- A portfolio of past talks or workshops.

A Speaker Platform
You need a place where people can learn about you:
- Create a speaker page on Talks.co with your bio, topics, and past appearances.
- Include a short video reel of your speaking style.
- Add downloadable media kits for event planners.

Presentation and Communication Skills
You don't have to be a TED Talk veteran, but you should:
- Know how to structure a compelling narrative.
- Use visuals effectively.
- Engage diverse audiences, from marketers to product teams.

Connections and Visibility
Being visible in the CRO community helps:
- Join forums like GrowthHackers or Slack groups like Conversion World.
- Collaborate with podcast hosts or webinar series.
- Use Talks.co to connect with virtual summit organizers.

In short, you need to be both an expert and a communicator. The more value you deliver, the more stages you'll be invited to.

Yes, conversion optimization speakers do get paid, but how much and how often depends on several factors like experience, audience size, and event type. Let's break it down.

Paid vs. Unpaid Gigs
- Unpaid (but strategic): Early-stage speakers often do free gigs to build credibility. These include webinars, podcasts, or community meetups. While there's no direct payment, the exposure can lead to consulting gigs or course sales.
- Paid: Once you're established, you can command fees for conferences, corporate trainings, or keynote slots.

Factors That Influence Pay
- Experience: A speaker with 10+ years in CRO and a track record of results will earn more than someone new.
- Audience Size: Speaking at a 5,000-person SaaS conference pays more than a niche webinar with 50 attendees.
- Event Type:
- Virtual summits: $0 to $1,000
- In-person conferences: $1,000 to $10,000+
- Corporate training: $2,000 to $15,000 per session

Pros and Cons
- Pros:
- High visibility in your niche.
- Opportunities for upselling services.
- Travel and networking perks.
- Cons:
- Inconsistent income.
- Time-intensive prep.
- Some events offer only exposure, not cash.

In short, yes, conversion optimization speakers get paid, but the real value often comes from how you leverage the stage for long-term income.

Conversion optimization speakers make money in a variety of ways, and it's not just about collecting a speaker fee. Here's a breakdown of the most common revenue streams:

1. Speaking Fees
- Paid keynotes, workshops, and breakout sessions at conferences.
- Rates vary based on experience and event size (see 'How much do conversion optimization speakers make').

2. Consulting and Client Work
- Many speakers use their talks to attract new clients.
- After a talk, it's common to get inquiries for CRO audits, funnel redesigns, or A/B testing strategy sessions.

3. Online Courses and Digital Products
- Some speakers package their knowledge into online courses, templates, or toolkits.
- Platforms like Teachable or Gumroad are popular for this.
- Example: A speaker might sell a '7-Day Funnel Fix' course after a webinar.

4. Affiliate Marketing
- Promoting CRO tools like Unbounce, Convert.com, or Hotjar with affiliate links.
- A speaker might mention these tools during a talk and earn commissions from signups.

5. Books and Publications
- Publishing a book on CRO can generate royalties and boost credibility.
- Example: Talia Wolf's content often leads to high-value product sales.

6. Sponsorships and Brand Deals
- Some speakers partner with SaaS companies to co-host webinars or events.
- These deals often include a fee plus exposure to the company's audience.

The smartest speakers diversify. They use Talks.co to get on more stages, then funnel that visibility into multiple income streams.

The income of conversion optimization speakers varies widely, depending on their experience, niche, and how they monetize their expertise. Here's a closer look at the numbers.
Typical Speaking Fees

Experience Level	Event Type	Typical Fee Range
Beginner	Local meetups, webinars	$0 - $500
Intermediate	Virtual summits, panels	$500 - $2,000
Advanced	Conferences, workshops	$2,000 - $10,000+

Annual Income Potential
- Part-time speakers: $5,000 to $30,000 per year from speaking alone.
- Full-time professionals: $50,000 to $250,000+ annually when combining speaking, consulting, and digital products.
Variables That Affect Income
- Niche focus: CRO for eCommerce vs. SaaS vs. B2B can impact demand.
- Audience size: Bigger events mean higher fees.
- Geographic reach: Speakers in North America and Western Europe tend to earn more due to higher event budgets.
Example: A seasoned speaker who does 2 paid talks per month at $3,000 each, plus earns $5,000/month from consulting leads generated via Talks.co, could easily hit six figures.
Bottom line: The ceiling is high, but it takes time and strategy to get there.

If you're looking to hire a conversion optimization speaker, the cost can vary significantly depending on the speaker's experience, the event format, and the value they bring to your audience.
Cost Breakdown by Event Type

Event Type	Speaker Level	Typical Cost Range
Webinar or Podcast	Beginner to Mid-Level	$0 - $1,000
Virtual Summit	Mid-Level to Expert	$500 - $3,000
In-Person Conference	Expert	$3,000 - $15,000+
Corporate Training	Expert	$5,000 - $20,000+

Additional Costs to Consider
- Travel and lodging: For in-person events, these are often billed separately.
- Custom content: If you need a tailored workshop or case study, expect to pay more.
- Licensing: Some speakers charge for recorded content reuse.
Tips for Budgeting
- Use platforms like Talks.co to compare speaker profiles and rates.
- Consider offering a revenue share or affiliate deal for lower upfront costs.
- Bundle multiple sessions (e.g., keynote + breakout) for better value.
Hiring a speaker is an investment. The right one can boost your event's credibility and deliver actionable insights your audience will remember.

Here's a list of some of the most influential conversion optimization speakers of all time. These individuals have shaped the field and inspired thousands through their talks, courses, and thought leadership.

- Peep Laja: Founder of ConversionXL, Peep is known for his data-driven, no-fluff approach to CRO. His talks at CXL Live and Growth Marketing Conference are legendary.

- Talia Wolf: A pioneer in emotional targeting, Talia is a favorite at international marketing events. Her sessions are packed with psychology-backed insights.

- Chris Goward: Author of 'You Should Test That!', Chris helped popularize experimentation frameworks in CRO. He's spoken at MozCon, CTA Conference, and more.

- Oli Gardner: Co-founder of Unbounce, Oli is known for his high-energy presentations and deep knowledge of landing page optimization.

- Brian Massey: The 'Conversion Scientist' brings humor and clarity to complex CRO topics. His talks often include live experiments and real-time data.

- Joanna Wiebe: While primarily known for copywriting, Joanna's work on conversion-focused messaging makes her a top voice in CRO.

- Andre Morys: A European CRO expert, Andre brings a unique perspective on behavioral economics and digital psychology.

- Karl Gilis: A Belgian speaker who combines humor with hard CRO facts. He's a regular at international events and workshops.

These speakers have not only educated but also elevated the industry. Their influence continues to shape how businesses approach optimization.

Looking for top-tier conversion optimization speakers right now? These are the experts making waves globally with fresh insights, engaging delivery, and real-world results.

- Talia Wolf (Israel): Known for her emotional targeting framework, Talia speaks at events like Inbound and Conversion Jam. She also runs GetUplift, a CRO agency.

- Peep Laja (Estonia/USA): Founder of Wynter and ConversionXL, Peep blends CRO with positioning and messaging. He's a go-to speaker for SaaS and B2B events.

- Els Aerts (Belgium): Co-founder of AGConsult, Els specializes in user research and usability testing. Her talks are insightful and packed with case studies.

- Momoko Price (Canada): A conversion copywriter with a sharp eye for UX, Momoko's sessions often focus on message testing and clarity.

- Ben Labay (USA): Managing Director at Speero, Ben brings a scientific approach to CRO. He's a regular on podcasts and virtual summits.

- Ton Wesseling (Netherlands): Founder of Online Dialogue, Ton is a thought leader in experimentation culture and CRO maturity models.

- Michael Aagaard (Denmark): A conversion copywriter and speaker who's worked with brands like Unbounce and HubSpot. His talks are practical and research-backed.

- Ayat Shukairy (USA): Co-founder of Invesp, Ayat speaks on experimentation strategy and team alignment in CRO.

These speakers are not just educators, they're practitioners. They bring global perspectives and are shaping the future of conversion optimization.

Let's unpack a few assumptions that tend to follow conversion optimization speakers around. These misconceptions can hold back both aspiring speakers and the event organizers who book them.

1. Myth: Conversion optimization speakers only talk about A/B testing.
This one's surprisingly common. While A/B testing is a key tactic, it's just one piece of the puzzle. Great conversion optimization speakers dive into behavioral psychology, user journey mapping, persuasive copywriting, and even neuromarketing. For example, Talia Wolf often speaks on emotional targeting-how feelings drive conversions more than button color ever will. So if you think CRO talks are just about split tests, you're missing the bigger picture.

2. Myth: They only speak at marketing conferences.
Not true. Conversion optimization speakers are showing up at SaaS summits, eCommerce expos, startup accelerators, and even UX design meetups. Why? Because conversion isn't just a marketing problem-it's a product, design, and business growth issue. Take someone like Peep Laja, who's spoken at tech events and founder retreats alike, showing how CRO thinking applies across departments.

3. Myth: You need to be a data scientist to be credible.
Nope. While data literacy helps, many successful speakers come from copywriting, design, or product strategy backgrounds. What matters is your ability to connect insights to action. Joanna Wiebe, founder of Copyhackers, built her speaking career on conversion copywriting-not analytics dashboards.

4. Myth: The audience already knows this stuff.
Here's the twist: even advanced marketers often overlook the fundamentals. A smart speaker knows how to reframe basic principles in fresh, impactful ways. For example, explaining how a checkout flow tweak improved mobile conversions by 38% hits harder than just quoting a best practice.

5. Myth: They're all selling something.
Sure, some speakers pitch their services or tools. But many focus on education and thought leadership. The best ones deliver value first, which builds trust and opens doors naturally. If you're skeptical, just watch a keynote by someone like Karl Gilis-he's known for being brutally honest, hilarious, and zero-pitch.

When you look at the rise of successful conversion optimization speakers, you'll notice a pattern: they didn't just master tactics-they told compelling stories, solved real problems, and adapted to different audiences.

Take Talia Wolf. She started by focusing on emotional targeting in conversion design. Her talks weren't just slides full of stats-they were journeys into how emotion drives decision-making. She used real client examples, like how changing imagery on a landing page based on emotional triggers increased conversions by over 30%. Her TEDx-style delivery made complex psychology feel accessible. That's what made her a sought-after speaker across Europe and North America.

Then there's Oli Gardner, co-founder of Unbounce. His early talks were notorious for being visually bold and brutally honest. He once dissected 100 landing pages live on stage, pointing out what worked and what didn't. It was risky, but it made him unforgettable. His approach resonated with both startups and enterprise marketers, helping him land keynotes at major events like CTAConf and MozCon.

In Asia, Ankit Oberoi built his speaking presence by focusing on affiliate and performance marketing. He tailored his CRO talks to regional challenges-like low trust in online payments or mobile-first behavior. By showing how conversion strategies needed to adapt to local user behavior, he carved out a niche that made him a go-to speaker in emerging markets.

And let's not forget about conversion copywriters like Joanna Wiebe. She turned her deep knowledge of persuasive writing into a speaking career by showing how words alone can double conversions. Her talks often include live copy teardowns, making them interactive and practical. That hands-on style helped her stand out in a sea of slide-heavy presentations.

These speakers didn't follow a script. They leaned into their strengths, spoke to specific problems, and made their content memorable. That's what turned them from marketers into main-stage speakers.

If you're planning to step into the spotlight as a conversion optimization speaker-or already are-it's worth keeping an eye on where the industry is heading. The landscape is shifting, and audiences are expecting more than just tactics.

First, there's a growing demand for cross-discipline insights. CRO is no longer siloed. Speakers who can bridge conversion strategy with UX design, product-led growth, or even AI-driven personalization are getting more stage time. Think about how tools like ChatGPT are changing how we write copy, or how predictive analytics is influencing funnel design. If you can speak to those intersections, you're ahead of the curve.

Second, regional relevance is gaining traction. Events in Latin America, Southeast Asia, and Africa are looking for speakers who understand local consumer behavior. A talk about optimizing Shopify stores for North America might not land the same in Lagos or Jakarta. Speakers who tailor their content to regional markets-or better yet, come from those markets-are in high demand.

Third, interactive formats are replacing static presentations. Audiences want live audits, real-time feedback, and Q&A-driven sessions. If you're still relying on a 50-slide deck with bullet points, it's time to rethink your format. Workshops, teardown sessions, and live case studies are becoming the norm.

Here are a few key trends to watch:
- AI-powered personalization. Expect more talks on how machine learning is shaping conversion paths.
- Ethical CRO. With privacy laws tightening, speakers are addressing how to optimize without overstepping.
- Voice and visual search. As search behavior evolves, so does the conversion funnel.
- Sustainability and inclusivity. Brands want to convert ethically. Speakers who can align CRO with values are gaining traction.

Bottom line: the future favors speakers who are adaptable, globally aware, and willing to challenge the status quo. If you're just repeating what worked in 2018, you'll get left behind.

If you're aiming to become a standout conversion optimization speaker, the right tools and platforms can make a huge difference. From building your authority to booking your first stage, here's a curated list to help you get there faster:

1. Talks.co. This platform connects podcast hosts with expert guests. If you're just starting out, podcast interviews are a great way to build your speaking chops and get your message out. Tip: Filter by marketing or CRO-related shows to stay relevant.

2. Slidebean. Crafting a compelling deck is half the battle. Slidebean helps you design presentations that look pro without needing a designer. Use it to create data-driven, visually engaging talks that stand out.

3. Hotjar. Want to include real-world examples in your talks? Use Hotjar to gather heatmaps and session recordings from your own site or client projects. These visuals make your presentations more credible and dynamic.

4. Copyhackers. Joanna Wiebe's platform is a goldmine for conversion copywriting insights. Their blog, courses, and teardown sessions can help you sharpen your messaging and storytelling-essential for any speaker.

5. ConversionXL. CXL offers advanced CRO training and certifications. Completing a course here not only boosts your skills but also adds credibility when pitching yourself to event organizers.

6. SpeakerHub. Build your speaker profile, list your topics, and get discovered by event planners. It's like LinkedIn for speakers. Pro tip: Add video clips of past talks or podcast interviews to boost your profile.

7. Typeform. Use this to gather post-talk feedback or run live polls during your sessions. It adds interactivity and helps you improve based on real audience input.

8. Notion. Organize your talk ideas, case studies, and speaking calendar in one place. It's especially helpful if you're juggling multiple events or working with a virtual assistant.

With these tools in your arsenal, you'll be better equipped to craft compelling content, connect with the right audiences, and grow your reputation as a conversion optimization speaker.