Go to Market Strategy Speakers

A go to market strategy speaker is someone who specializes in communicating how businesses can successfully launch and scale products or services in the market. They don't just talk about marketing or sales - they cover the entire GTM ecosystem, from product positioning to customer acquisition to revenue models.

These speakers typically have deep experience in launching products, building teams, or advising startups and enterprises on market entry. They might be former CMOs, founders, product leaders, or consultants who've worked across industries like SaaS, e-commerce, fintech, or even hardware.

What sets them apart is their ability to distill complex GTM frameworks into digestible, actionable insights. For example, they might explain how to build a sales-led motion for enterprise clients, or how to validate product-market fit before scaling. They often use real-world examples, case studies, and data to back up their points.

You'll find go to market strategy speakers at conferences, webinars, virtual summits, and corporate offsites. Some focus on early-stage startups, while others speak to Fortune 500 teams looking to reinvent their GTM approach.

In short, a go to market strategy speaker is a communicator, strategist, and educator rolled into one - someone who helps audiences understand not just what GTM is, but how to do it well.

When you're planning an event focused on business growth, product launches, or scaling strategies, having a go to market strategy speaker isn't just helpful - it's essential. Here's why.

First, GTM strategy is where theory meets execution. A speaker who understands this space can bridge the gap between high-level vision and practical tactics. They help your audience move from 'What should we do?' to 'Here's exactly how to do it.' That's a big deal, especially for founders, marketers, or sales leaders trying to navigate crowded markets.

Second, the GTM landscape is constantly shifting. What worked five years ago might flop today. A strong GTM speaker brings fresh insights, updated frameworks, and real-time examples. Think of how product-led growth exploded in the last few years - a great speaker will explain why, and how to adapt.

Third, these speakers often bring cross-industry perspectives. A speaker who's helped a fintech startup expand into Latin America can offer lessons that apply to a SaaS company targeting Southeast Asia. That kind of diversity in experience is hard to find in blog posts or books.

Finally, a go to market strategy speaker can energize your audience. They bring clarity to complexity, spark new ideas, and leave attendees with a sense of direction. Whether it's a virtual summit or an in-person event, that kind of momentum can be a game-changer for your community.

Go to market strategy speakers do more than just talk - they educate, inspire, and equip audiences with the tools to launch and grow products effectively. Here's what they actually do:

1. Break Down GTM Frameworks.
- They explain models like the Four Fits (product-market, channel-model, etc.), the Bowtie Funnel, or the Messaging Pyramid.
- Example: A speaker might walk through how HubSpot shifted from sales-led to product-led growth using a freemium model.

2. Share Real-World Case Studies.
- They bring in examples from startups, scaleups, and enterprises.
- Whether it's how Stripe entered new markets or how Notion built a community-led GTM motion, these stories make theory tangible.

3. Tailor Content to the Audience.
- For a room full of B2B marketers, they might focus on ICP development and demand gen.
- For early-stage founders, they might cover validation, pricing, and MVP launches.

4. Facilitate Workshops or Panels.
- Many GTM speakers don't just keynote - they run interactive sessions.
- This could include live tear-downs of audience GTM plans or collaborative roadmap exercises.

5. Offer Strategic Takeaways.
- They leave audiences with frameworks, templates, or action plans.
- Example: A speaker might provide a 90-day GTM checklist for launching a new product in a niche market.

In essence, go to market strategy speakers are translators of strategy into action. They help teams avoid costly mistakes, spot growth levers, and execute with confidence.

If you're aiming to become a go to market strategy speaker, you're stepping into a space that blends business savvy with communication mastery. Here's a step-by-step guide to help you get started and stand out:

1. Master Your GTM Knowledge
- Before you speak about go to market (GTM) strategies, you need to live and breathe them. Whether you're in SaaS, e-commerce, or B2B services, build real-world experience launching products, scaling sales, or leading growth teams.
- Tip: Document your wins and lessons. Case studies make great speaking material.

2. Define Your Niche and Audience
- GTM is broad. Are you focused on startups, enterprise, international expansion, or product-led growth? Pick a lane.
- Example: A speaker who specializes in GTM for fintech startups will attract a very different audience than one focused on Fortune 500 B2B sales.

3. Build Your Speaker Page
- Use platforms like Talks.co to create a speaker profile. Include your bio, topics you cover, testimonials, and a short video reel.
- Pro tip: Keep your speaker page updated with recent talks and links to your social proof.

4. Start Speaking (Even for Free)
- Get on podcasts, webinars, virtual summits, and local meetups. These are great places to refine your message and build credibility.
- Use Talks.co to connect with hosts looking for GTM experts.

5. Package Your Signature Talk
- Develop a 20- to 45-minute talk with a clear structure: problem, solution, framework, and takeaway.
- Example: "The 5 Pillars of a Scalable GTM Strategy for SaaS Startups."

6. Promote Yourself Consistently
- Share clips, quotes, and insights from your talks on LinkedIn, Twitter, and your email list.
- Collaborate with event organizers and tag them to expand your reach.

7. Collect Feedback and Refine
- After each talk, ask for feedback. What resonated? What confused people? Use this to evolve your content.

Becoming a go to market strategy speaker isn't about being the loudest voice in the room. It's about being the clearest, most helpful one. Focus on delivering value, and the invites will follow.

To be a go to market strategy speaker, you need more than just a sharp suit and a microphone. You need a mix of deep expertise, communication skills, and a platform that connects you with the right audience. Let's break it down:

1. Subject Matter Expertise
You can't fake this. A go to market strategy speaker must understand the full lifecycle of launching and scaling a product or service. That includes:
- Market research and positioning.
- Sales and marketing alignment.
- Pricing and packaging.
- Customer acquisition and retention.

Whether you've led GTM at a startup or consulted for Fortune 500s, your insights should be grounded in real-world experience.

2. A Clear Point of View
Event organizers aren't just looking for someone who knows GTM. They want someone with a unique take. Maybe you believe product-led growth is the future, or maybe you've built a framework that simplifies GTM for non-technical founders. Your POV is your brand.

3. Communication Skills
You need to translate complex strategies into digestible, engaging content. That means:
- Storytelling with data.
- Using visuals and frameworks.
- Adapting your tone for different audiences (executives vs. founders vs. marketers).

4. A Speaker Platform
This is where tools like Talks.co come in. You can create a speaker page that showcases your topics, past talks, and availability. It also helps you connect with event hosts who are actively searching for GTM experts.

5. Social Proof and Testimonials
If you've spoken at SaaStr, Web Summit, or even a niche industry meetup, highlight it. Video clips, quotes from attendees, and LinkedIn endorsements go a long way.

6. Flexibility and Relevance
The GTM world evolves fast. A great speaker stays current with trends like AI-driven sales, PLG, or community-led growth. Your content should evolve too.

In short, being a go to market strategy speaker means being a trusted guide in a noisy space. Show up with clarity, credibility, and a commitment to helping your audience win.

Yes, go to market strategy speakers do get paid, but how much and how often depends on several factors like experience, audience size, and event type. Let's dig into the dynamics.
Paid vs. Unpaid Opportunities
- Corporate Conferences: These often pay well, especially if you're speaking to executive-level audiences. Fees can range from $2,000 to $15,000+.
- Virtual Summits: Some are unpaid but offer exposure and lead generation. Others pay modest honorariums ($250-$1,000).
- Workshops and Private Trainings: These are typically paid gigs and can command higher fees depending on customization.
Factors That Influence Pay
- Reputation: A speaker with a book, podcast, or large following can command higher fees.
- Region: U.S. and European events tend to pay more than those in emerging markets, though virtual events are changing that.
- Topic Relevance: GTM strategy is hot in SaaS, fintech, and AI sectors. If your talk aligns with industry trends, you're more likely to get paid.
Comparison Table:

Event Type	Typical Pay Range	Notes
Corporate Keynote	$5,000-$25,000	High visibility, high prep.
Industry Conference	$1,000-$10,000	Depends on audience size.
Virtual Summit	$0-$1,000	Exposure-focused.
Private Workshop	$2,500-$15,000	Custom content required.
Podcast Guest	Usually unpaid	Great for brand building.

So yes, go to market strategy speakers do get paid. But many also use speaking as a strategic marketing tool to land clients, grow their brand, or sell products. More on that in the next section.

Go to market strategy speakers make money in multiple ways, and speaking fees are just one part of the puzzle. Let's break down the revenue streams:

1. Paid Speaking Engagements
This is the most direct method. Event organizers pay speakers to deliver keynotes, panels, or workshops. The fee depends on your profile, the event's budget, and the value you bring.

2. Consulting and Advisory Work
Many speakers use their stage time to attract consulting clients. After a talk, attendees often reach out for 1-on-1 help with their GTM strategy.
- Example: A speaker at a SaaS conference might land a $20K/month retainer with a startup needing GTM support.

3. Digital Products and Courses
Some speakers monetize their frameworks through online courses, templates, or toolkits.
- Example: A speaker might sell a $499 GTM playbook or a $1,200 cohort-based course.

4. Book Sales and Licensing
Publishing a book on GTM strategy can generate royalties and boost your credibility. Some speakers also license their content to training companies or internal L&D teams.

5. Affiliate and Partner Revenue
If you mention tools or platforms during your talk (like CRMs, analytics tools, or ad platforms), you can earn affiliate commissions.

6. Sponsored Speaking
In some cases, a company sponsors your talk in exchange for brand visibility. This is common at trade shows or niche summits.

7. Hosting Your Own Events
Some GTM speakers flip the script and host their own summits or masterminds. Using platforms like Talks.co, they can attract other speakers and monetize through ticket sales, sponsorships, or upsells.

So while speaking is a revenue stream, it's also a lead magnet, a brand builder, and a launchpad for other income sources. The most successful go to market strategy speakers treat it as part of a larger business model.

The income of go to market strategy speakers varies widely, depending on their experience, niche, and how they monetize their expertise. Let's look at the numbers.
Typical Income Ranges
- Beginner Speakers: $0-$2,000 per talk. Often unpaid or paid in exposure, especially when starting out.
- Mid-Level Speakers: $2,000-$10,000 per talk. These speakers have a clear niche, some social proof, and a solid speaker page.
- Top-Tier Speakers: $10,000-$50,000+ per talk. These are authors, thought leaders, or executives with a strong personal brand.
Annual Earnings Potential

Speaker Type	Talks/Year	Avg. Fee	Total Speaking Income
Beginner	10	$500	$5,000
Mid-Level	20	$5,000	$100,000
Top-Tier	30	$20,000	$600,000

Other Income Streams
As covered in 'How do go to market strategy speakers make money', many speakers also earn from consulting, courses, and books. That can easily double or triple their total income.
Variables That Affect Income
- Industry: Tech and SaaS pay more than non-profits or education.
- Region: U.S. and Western Europe tend to offer higher fees.
- Event Type: Private corporate workshops often pay more than public conferences.
So while some speakers treat it as a side hustle, others build six- or seven-figure businesses around it. The key is to diversify your income and build a brand that attracts high-value opportunities.

Hiring a go to market strategy speaker can cost anywhere from a few hundred dollars to tens of thousands, depending on several key factors. Here's a breakdown:
1. Speaker Experience Level
- Emerging Speakers: $500-$2,000. These are newer voices with niche expertise or regional recognition.
- Established Speakers: $2,000-$10,000. They've spoken at industry events and have a track record.
- High-Profile Speakers: $10,000-$50,000+. These are authors, former executives, or influencers with a global following.
2. Event Type and Format
- Virtual Webinars: Typically lower cost ($500-$5,000), especially if the speaker doesn't need to travel.
- In-Person Conferences: Higher cost due to travel, prep, and time commitment.
- Private Workshops: Can range from $5,000 to $25,000+ depending on customization.
3. Customization and Deliverables
- A speaker who tailors their talk to your company's GTM challenges will charge more than someone delivering a standard keynote.
- Add-ons like Q&A sessions, breakout facilitation, or post-event consulting can increase the fee.
4. Location and Travel
- If your event is in a remote location or requires international travel, expect to cover expenses or offer a higher fee.
Sample Pricing Table:

Speaker Type	Virtual Talk	In-Person Keynote	Private Workshop
Emerging	$500	$1,500	$3,000
Established	$2,500	$7,500	$12,000
High-Profile	$10,000+	$25,000+	$30,000+

If you're booking through a platform like Talks.co, you can often filter by budget and see speaker profiles with rates and availability. That transparency helps match the right speaker to your event without surprises.

Geoffrey Moore: Author of 'Crossing the Chasm', Moore has shaped how tech companies approach GTM for decades. His frameworks are still cited in boardrooms today.

April Dunford: A positioning expert whose talks on product-market fit and GTM strategy are both practical and engaging. Her book 'Obviously Awesome' is a staple for marketers.

Andy Raskin: Known for his storytelling approach to GTM strategy, Raskin has worked with companies like Salesforce and Uber. His narrative-driven talks are highly sought after.

Brian Halligan: Co-founder of HubSpot, Halligan has spoken extensively about inbound marketing as a GTM strategy. His insights helped redefine SaaS growth models.

Tiffani Bova: As a growth and innovation evangelist at Salesforce, Bova brings a corporate GTM lens. Her talks blend data with real-world case studies.

Ben Horowitz: While more known as a VC, Horowitz's talks on scaling and GTM execution are legendary in startup circles.

Alison Levine: Though not a GTM strategist by trade, her leadership talks often touch on strategic execution, making her a crossover favorite.

David Skok: A SaaS metrics guru whose GTM frameworks are widely used. His talks at SaaStr and other events are packed with actionable insights.

Ann Handley: A marketing pioneer who speaks on content as a GTM lever. Her talks are especially valuable for B2B marketers.

Aaron Ross: Author of 'Predictable Revenue', Ross helped Salesforce scale its outbound GTM strategy. His talks are a must for sales leaders.

April Dunford (Canada): Her GTM talks are globally relevant, and she's a regular at international events like SaaStock and Productized.

Andy Raskin (USA): His storytelling framework has been adopted by companies worldwide. He's worked with teams in Europe, Asia, and Latin America.

Tiffani Bova (USA): With a global role at Salesforce, Bova's insights are shaped by trends across continents. She's spoken in over 30 countries.

Steli Efti (Germany/USA): Co-founder of Close, Efti brings a no-BS approach to sales-driven GTM. He's a favorite at global SaaS events.

Christopher Lochhead (USA): A category design evangelist whose GTM talks are bold, provocative, and globally followed.

Sangram Vajre (India/USA): Co-founder of Terminus, Vajre is a GTM speaker with deep ABM expertise. He's spoken at events across North America and Asia.

Melanie Perkins (Australia): While not a traditional speaker, the Canva CEO's rare talks on GTM strategy are studied worldwide.

Neil Patel (UK/USA): A digital marketing expert whose GTM advice is consumed globally through keynotes, webinars, and YouTube.

Brian Halligan (USA): His inbound GTM philosophy has influenced marketers from Boston to Bangalore.

Lloyed Lobo (Canada): Co-founder of Boast.ai and host of TractionConf, Lobo's GTM talks are packed with startup-tested tactics and global relevance.

Let's clear up a few things that often get misunderstood about go to market strategy speakers. These misconceptions can hold back both aspiring speakers and the companies that hire them.

- Myth 1: Go to market strategy speakers are just glorified salespeople.
This one pops up a lot. People assume these speakers are just pitching products or services. But here's the truth: a great go to market strategy speaker is more like a strategist in motion. They don't sell-they teach, inspire, and guide audiences through frameworks that align product, marketing, sales, and customer success. Think of someone like April Dunford, who speaks on positioning. She's not selling a product-she's helping companies rethink how they go to market.

- Myth 2: You need to be a CMO or VP of Sales to become one.
Not true. While some speakers come from executive backgrounds, others are founders, consultants, or even product managers who've mastered the GTM process. What matters is insight and clarity, not title. For example, Sangram Vajre, co-founder of Terminus, built his speaking platform around account-based marketing before it was mainstream. He wasn't a traditional exec when he started speaking.

- Myth 3: It's only relevant for tech companies.
GTM strategy is often associated with SaaS, but it's just as relevant in industries like healthcare, manufacturing, and even education. A speaker who understands how to launch a new medical device or curriculum platform can be just as impactful as one talking about B2B software.

- Myth 4: Go to market strategy speakers only talk about launches.
Launches are just one piece. These speakers often cover customer segmentation, pricing models, channel strategy, and lifecycle marketing. The best ones help audiences rethink how they align internal teams to deliver value across the customer journey.

- Myth 5: You need a big personal brand to get booked.
While visibility helps, many successful speakers build their reputation through niche communities, podcasts, or internal corporate training before going big. It's more about delivering value than being famous. If you've got a clear framework and results to back it up, you can build from there.

When you think of go to market strategy speakers, you might picture someone on a big stage at SaaStr or HubSpot's INBOUND. But the real stories of success often start small-then scale fast.

Take Andy Raskin. He's known for helping companies craft strategic narratives that align their teams and drive growth. Before he was keynoting for enterprise audiences, he was consulting startups on how to pitch investors. His storytelling approach-centered around a 'Promised Land' narrative-has become a go-to framework for GTM teams at companies like Salesforce and Drift. His talks are less about slides and more about transformation.

Then there's Meagen Eisenberg. As a former CMO at MongoDB and TripActions, she's spoken at dozens of events, sharing how to align marketing and sales for hypergrowth. Her talks are packed with real metrics, team structures, and campaign breakdowns. What makes her stand out? She doesn't just talk strategy-she shows the execution.

In Australia, Taryn Williams, founder of theright.fit, has spoken about go to market strategies for marketplaces. Her insights into influencer marketing and platform growth have helped other founders navigate the tricky early stages of launching two-sided platforms. Her talks blend data with personal lessons from scaling a business in a competitive space.

And let's not forget the regional voices. In Southeast Asia, speakers like Aaron Sarma have emerged, sharing GTM strategies for travel tech startups navigating fragmented markets. His talks often focus on localization, partnerships, and adapting Western frameworks for local success.

These speakers didn't follow a single path. Some came from marketing, others from product or entrepreneurship. But they all share one thing: they've turned their GTM experience into actionable, engaging content that resonates across industries and borders.

The landscape for go to market strategy speakers is shifting in some interesting ways. As buyer behavior changes and companies rethink how they launch and scale, the demand for fresh, nuanced GTM insights is only growing.

One major trend: cross-functional storytelling. Companies are no longer looking for siloed advice. They want speakers who can connect the dots between product, marketing, sales, and customer success. Speakers who can speak to alignment-like how product-led growth impacts sales enablement-are getting more stage time.

Another shift: localization of GTM strategies. As more companies expand globally, there's a growing appetite for speakers who understand regional nuances. A GTM strategy that works in the US might flop in LATAM or Southeast Asia. Speakers who bring global perspectives or case studies from diverse markets are standing out.

We're also seeing a rise in data-backed frameworks. Audiences want more than inspiration-they want numbers. Speakers who can show how a GTM tweak led to a 30% increase in conversion or a 50% drop in CAC are in high demand. Expect more talks that blend storytelling with dashboards.

Here are a few key trends to watch:
- Virtual-first GTM playbooks: With remote teams and digital buying journeys, speakers who can break down virtual selling, async onboarding, and digital demand gen are gaining traction.
- AI in GTM: From predictive lead scoring to automated onboarding, AI is reshaping how companies go to market. Speakers who can demystify AI's role in GTM will be ahead of the curve.
- Community-led growth: Speakers who understand how to build and activate communities as part of GTM-especially in B2B-are becoming more relevant.
- Fractional leadership insights: As more companies hire fractional CMOs or CROs, speakers who've done this work can offer unique GTM perspectives that blend strategy with agility.

In short, the future of GTM speaking isn't just about launches. It's about alignment, adaptability, and actionable insights that reflect today's complex buyer journeys.

If you're looking to break into the world of go to market strategy speaking, you're going to need more than just a slick slide deck. Here's a curated list of tools and resources that can help you build your platform, refine your message, and get booked.

1. Talks.co. A podcast guest matching platform that helps you get featured on shows aligned with your expertise. Great for building credibility and practicing your messaging in a conversational format.

2. Slidebean. Need to build a high-impact deck? Slidebean helps you create professional presentations fast. Use it to visualize your GTM frameworks or case studies.

3. Clarity.fm. This platform lets you offer 1:1 calls with founders or marketers looking for GTM advice. It's a great way to test your ideas, build testimonials, and even get paid while refining your content.

4. Notion. Organize your speaking topics, frameworks, and case studies in one place. Create a 'Speaker Hub' with your bios, topics, and past talks to share with event organizers.

5. SpeakerHub. A directory where you can list yourself as a speaker. Add your GTM specialties, past events, and video clips to get discovered by event planners.

6. Airmeet. Hosting your own virtual events? Airmeet gives you tools to run webinars, panels, or summits where you can showcase your GTM expertise and build your audience.

7. LinkedIn Creator Mode. Turn on Creator Mode to highlight your GTM content, go live, and grow your following. Use it to share short-form insights, frameworks, or event recaps.

8. The GTM Newsletter by Lenny Rachitsky. Stay sharp with weekly insights on product, growth, and GTM strategies. Referencing current trends in your talks keeps your content fresh and relevant.

Each of these tools serves a different purpose-some help you get booked, others help you deliver better, and a few help you stay sharp. Mix and match based on where you are in your speaking journey.