Google Ad Speakers

A Google Ad speaker is someone who specializes in educating audiences about Google Ads through public speaking engagements. These speakers are typically experts in digital advertising, with hands-on experience running campaigns, analyzing performance data, and staying up to date with Google's ever-evolving ad platform.

Unlike general marketing speakers, Google Ad speakers focus specifically on the strategies, tools, and techniques used within the Google Ads ecosystem. This includes topics like keyword research, bidding strategies, ad copywriting, conversion tracking, and campaign optimization. Some may also cover broader themes like PPC trends, automation, or integrating Google Ads with other platforms like YouTube or Google Analytics.

These speakers appear at a range of events-from virtual summits and podcasts to live conferences and corporate training sessions. Their goal is to help marketers, business owners, and agencies understand how to use Google Ads effectively to drive traffic, leads, and sales.

Whether they're breaking down Smart Campaigns for small business owners or diving into Performance Max for advanced media buyers, a Google Ad speaker brings clarity to a platform that can otherwise feel overwhelming. Their value lies in their ability to translate technical knowledge into actionable insights.

When you're navigating the fast-moving world of digital advertising, having a Google Ad speaker in your lineup can be a game-changer. Why? Because Google Ads is one of the most powerful-and complex-tools in a marketer's toolkit, and most people are only scratching the surface of what it can do.

A Google Ad speaker helps bridge the gap between theory and practice. They don't just explain how to set up a campaign-they show you how to make it profitable. For example, a speaker might walk through how a local real estate agency in Sydney used location targeting and ad scheduling to dominate their suburb, or how a DTC brand in the US scaled from $10K to $100K in monthly ad spend by refining their audience segments.

These speakers are also crucial for keeping teams and communities current. Google regularly updates its algorithm, interface, and ad formats. A speaker who's actively working in the field can provide real-time insights that blog posts or outdated courses can't match.

Finally, they're important for inspiration. Whether you're a small business owner in Nairobi or a marketing director in Berlin, hearing from someone who's cracked the code on Google Ads can spark new ideas and give you the confidence to test and iterate. They bring not just knowledge, but momentum.

Google Ad speakers do more than just talk-they educate, inspire, and empower audiences to get better results from one of the most influential ad platforms in the world.

Here's a breakdown of what they actually do:

- Deliver Expert Talks. They present at conferences, webinars, summits, and workshops, covering topics like campaign setup, optimization techniques, A/B testing, and advanced bidding strategies.

- Tailor Content to the Audience. Whether speaking to small business owners, corporate marketing teams, or agency professionals, they adjust their language, examples, and depth of content to match the audience's level.

- Share Real-World Case Studies. Many Google Ad speakers use actual campaign data (anonymized, of course) to illustrate what works and what doesn't. This helps attendees see practical applications, not just theory.

- Stay Ahead of Trends. They monitor changes in the Google Ads platform-like the rollout of Performance Max or updates to match types-and incorporate those insights into their talks.

- Engage in Q&A and Coaching. Beyond the stage, many speakers offer live Q&A, breakout sessions, or even one-on-one coaching during events to help attendees apply what they've learned.

In short, Google Ad speakers act as translators between a powerful but complex platform and the people trying to use it effectively. They bring clarity, strategy, and often a dose of motivation to help others succeed in the digital ad space.

Becoming a Google Ad speaker isn't just about knowing the platform. It's about positioning yourself as a thought leader and connecting with the right audiences. Here's a step-by-step guide to help you get there:

1. Master Google Ads.
- Before you speak about it, you need to know it inside out. Get certified through Google Skillshop, run real campaigns (for clients or your own projects), and stay updated with the latest features like Performance Max and GA4 integrations.
- Tip: Specialize in a niche like eCommerce, local services, or lead generation. Event organizers love speakers with focused expertise.

2. Build your personal brand.
- Create content that showcases your knowledge. Post case studies on LinkedIn, write blog posts, or launch a YouTube channel breaking down campaign strategies.
- Example: Neil Patel and Larry Kim built massive followings by sharing tactical insights consistently.

3. Create a speaker page.
- Use platforms like Talks.co to build a dedicated speaker profile. Include your bio, headshot, topics you cover, testimonials, and a speaker reel if possible.
- This makes it easier for event hosts to find and book you.

4. Start small and local.
- Pitch to local business meetups, digital marketing groups, or online summits. Use these as stepping stones to larger conferences.
- Tip: Offer to speak for free at first in exchange for testimonials or video footage.

5. Connect with event hosts and summit organizers.
- Use LinkedIn and Talks.co to reach out to virtual summit hosts, podcast producers, and conference planners. Personalize your pitch and highlight the value you bring.
- Bonus: Join speaker communities or directories where hosts actively look for guests.

6. Collect assets and feedback.
- After each talk, ask for feedback and testimonials. Record your sessions and build a speaker reel to showcase your delivery style and audience engagement.

7. Scale up.
- Once you have a few talks under your belt, start charging, apply to speak at larger events, and consider creating your own virtual summit to build authority.

Follow these steps, stay consistent, and you'll be on your way to becoming a sought-after Google Ad speaker.

To be a Google Ad speaker, you need more than just technical know-how. You need a blend of expertise, communication skills, and visibility. Let's break it down:

1. Deep Knowledge of Google Ads
You must understand the platform inside and out. That means:
- Running real campaigns across different industries.
- Staying current with updates like Smart Bidding, Performance Max, and AI-driven ad formats.
- Knowing how to interpret data and translate it into actionable insights.

2. Communication Skills
Being a speaker is about teaching, not just talking. You need to:
- Break down complex topics into digestible content.
- Use storytelling and real-world examples to keep audiences engaged.
- Adapt your style for different audiences, from beginners to advanced marketers.

3. A Speaker Platform
You'll need a place where event organizers can learn about you. That's where a speaker page comes in:
- Use Talks.co or your personal website to showcase your topics, testimonials, and past talks.
- Include a short bio, headshot, and a speaker reel if you have one.

4. Visibility and Credibility
You need to be visible in the marketing space. This can include:
- Publishing content on LinkedIn or Medium.
- Appearing on podcasts or webinars.
- Speaking at smaller events to build your resume.

5. A Clear Niche or Angle
Generalists are harder to book. Specialists are easier to remember. Consider focusing on:
- Google Ads for SaaS startups.
- Local lead generation for service businesses.
- Scaling eCommerce with Google Shopping.

With these elements in place, you'll be ready to pitch yourself confidently to event organizers and start building your speaking career.

Yes, many Google Ad speakers do get paid, but it depends on several factors like their experience, audience size, and the type of event. Let's dig into the details.
Factors That Influence Payment:
- Experience Level: New speakers might speak for free to build credibility, while seasoned experts can command thousands per talk.
- Event Type: Corporate conferences and industry summits often pay, while community meetups or podcasts may not.
- Audience Size: The larger the audience, the more value you bring as a speaker, which can increase your fee.
- Topic Demand: Google Ads is a high-demand topic, especially for eCommerce, SaaS, and local business events.
Typical Payment Ranges:

Speaker Level	Payment Range
Beginner	$0 - $500
Mid-level Expert	$500 - $2,500
High-profile Speaker	$3,000 - $10,000+

Pros of Paid Speaking:
- Direct income.
- Builds authority and opens doors to consulting gigs.
Cons:
- Not all events have budgets.
- You may need to prove your value before getting paid gigs.
In short, yes, Google Ad speakers can and do get paid, especially if they position themselves well and target the right events. As mentioned in 'How to become a google ad speaker', building a speaker profile and showcasing your expertise is key to landing those paid opportunities.

Google Ad speakers have multiple income streams, and speaking is often just the tip of the iceberg. Here's a breakdown of how they monetize their expertise:

1. Paid Speaking Engagements
- Conferences, summits, and corporate training events often pay speakers.
- Rates vary based on experience and event size (see 'Do google ad speakers get paid').

2. Consulting and Client Work
- Many speakers use their stage presence to attract consulting clients.
- Example: A speaker at a SaaS conference might land a retainer deal to manage Google Ads for a startup.

3. Online Courses and Digital Products
- Speakers often package their knowledge into courses, templates, or eBooks.
- Platforms like Teachable, Kajabi, or Gumroad make it easy to sell these.

4. Affiliate Marketing
- Promoting tools like SEMrush, SpyFu, or ClickFunnels during a talk or in follow-up emails can generate passive income.

5. Hosting Their Own Events
- Some speakers create their own virtual summits or workshops.
- Tools like Talks.co help them connect with other speakers and build audiences.

6. Brand Sponsorships
- High-visibility speakers may get sponsored by marketing tools or platforms.
- Example: A speaker might be paid to mention a Google Ads reporting tool during a webinar.

7. Books and Publications
- Publishing a book on Google Ads can lead to royalties and more speaking invites.

So while speaking is a revenue stream, it also acts as a powerful lead magnet for higher-ticket offers. The smartest Google Ad speakers diversify their income across multiple channels.

The income of Google Ad speakers varies widely, depending on their visibility, experience, and how they monetize their platform. Let's look at the numbers and what influences them.

Average Speaking Fees:
- Entry-level speakers: $0 to $500 per event.
- Mid-tier professionals: $1,000 to $3,000 per talk.
- Top-tier experts: $5,000 to $15,000+ per keynote.

Other Income Sources:
Many Google Ad speakers don't rely solely on speaking fees. They often earn from:
- Consulting retainers: $2,000 to $10,000/month depending on client size.
- Online courses: $10,000 to $100,000+ annually for successful launches.
- Affiliate income: $500 to $5,000/month from tools and platforms.

Case Example:
A speaker who charges $2,500 per talk and does 20 events a year earns $50,000 just from speaking. Add in a $3,000/month consulting client and a $20,000/year course, and their total income could exceed $100,000.

Variables That Affect Income:
- Niche focus (e.g., eCommerce vs. general marketing).
- Audience size and engagement.
- Marketing and branding efforts.

In short, Google Ad speakers can make anywhere from a few thousand to several hundred thousand dollars per year, depending on how they structure their business.

Hiring a Google Ad speaker can cost anywhere from a few hundred to several thousand dollars, depending on the event type, speaker experience, and deliverables. Here's a breakdown:
Cost Ranges by Speaker Level:

Speaker Type	Typical Cost Per Talk
New/Local Speaker	$0 - $500
Mid-level Expert	$1,000 - $3,000
High-profile Speaker	$5,000 - $15,000+

Factors That Influence Cost:
- Event Type: Corporate training events usually pay more than community webinars.
- Duration: A 20-minute keynote costs less than a full-day workshop.
- Customization: Tailoring content to your audience or industry may increase the fee.
- Travel and Accommodation: For in-person events, these are often billed separately.
Virtual vs. In-Person:
- Virtual talks are generally more affordable ($500 to $3,000).
- In-person events often require higher fees due to travel and time commitment.
Additional Costs:
- Speaker materials (slides, handouts).
- Licensing fees if the talk is recorded and distributed.
Budget-Saving Tips:
- Book early to avoid rush fees.
- Consider emerging speakers who are building their portfolio.
- Use platforms like Talks.co to find speakers who match your budget and topic.
So, whether you're organizing a small online summit or a large-scale conference, there's likely a Google Ad speaker who fits your budget and goals.

1. Perry Marshall. Author of 'Ultimate Guide to Google Ads', Perry is one of the earliest and most respected voices in the space. His frameworks have helped thousands of marketers worldwide.

2. Brad Geddes. Co-founder of AdAlysis and author of 'Advanced Google AdWords', Brad is known for his deep technical knowledge and practical training sessions.

3. Larry Kim. Founder of WordStream and MobileMonkey, Larry is a dynamic speaker who blends Google Ads with broader digital strategy and AI insights.

4. Amy Bishop. A frequent speaker at SMX and HeroConf, Amy brings a strategic and data-driven approach to paid search and audience targeting.

5. Frederick Vallaeys. One of the original Google Ads evangelists and co-founder of Optmyzr, Frederick is a go-to expert on automation and scripts.

6. Mike Rhodes. Co-author of 'Ultimate Guide to Google Ads' and founder of WebSavvy, Mike is known for simplifying complex Google Ads strategies for agencies and businesses.

7. Kirk Williams. Founder of ZATO Marketing, Kirk is a respected voice in the PPC community and a regular speaker at industry events.

8. Ginny Marvin. Former editor-in-chief at Search Engine Land and now at Google, Ginny has been a key voice in interpreting and explaining Google Ads changes.

9. Navah Hopkins. A passionate educator and speaker, Navah is known for her actionable insights and advocacy for ethical PPC practices.

10. Tim Cameron-Kitchen. Founder of Exposure Ninja, Tim has built a strong following through his educational content and engaging presentation style.

1. Frederick Vallaeys (USA). As a former Google Ads evangelist and co-founder of Optmyzr, Frederick is globally recognized for his insights on automation and campaign optimization.

2. Mike Rhodes (Australia). Based in Melbourne, Mike is a top Google Ads trainer and co-author of the 'Ultimate Guide to Google Ads'. His global workshops are highly rated.

3. Aleyda Solis (Spain). While primarily known for SEO, Aleyda often integrates PPC strategies in her talks and is a frequent speaker at international digital marketing events.

4. Brad Geddes (USA). With a global speaking footprint, Brad has trained marketers across North America, Europe, and Asia through his advanced PPC workshops.

5. Navah Hopkins (USA). A regular at international conferences like BrightonSEO and SMX, Navah brings a global perspective to PPC education.

6. Kasim Aslam (USA). Founder of Solutions 8, Kasim is a rising global voice in Google Ads strategy, especially for eCommerce and YouTube Ads.

7. Dido Grigorov (Bulgaria). Known in Eastern Europe for his digital marketing training, Dido blends SEO and PPC in a multilingual context.

8. Tim Cameron-Kitchen (UK). With a strong YouTube presence and international client base, Tim is a go-to speaker for small business Google Ads strategies.

9. Anu Adegbola (UK/Nigeria). A respected voice in the PPC community, Anu speaks at global events and advocates for diversity in digital marketing.

10. Larry Kim (USA). Though now focused on AI and chatbots, Larry's Google Ads legacy continues to influence marketers worldwide.

Let's talk about some assumptions that just don't hold up when it comes to Google Ad speakers. Whether you're thinking of becoming one or booking one for your event, these misconceptions can really get in the way.

1. Google Ad speakers only talk about PPC tactics.
This is a narrow view. Yes, pay-per-click is a core topic, but top Google Ad speakers dive into strategy, conversion psychology, funnel optimization, and even cross-channel integration. For example, someone like Brad Geddes doesn't just teach how to write ad copy-he explains how to align messaging across landing pages, email sequences, and retargeting flows.

2. They're all agency owners or consultants.
Not true. While many speakers do come from agency backgrounds, others are in-house marketers, SaaS founders, or even educators. Take Frederick Vallaeys, former Google evangelist-he brings a product and platform perspective that's very different from a freelancer's lens.

3. You need to be a Google Ads expert to understand them.
The best speakers tailor their talks to the audience. Whether it's a room full of eCommerce founders or nonprofit marketers, they adjust the depth and jargon. A good speaker doesn't show off-they simplify. That's what makes someone like Kasim Aslam so effective across industries.

4. They only speak at marketing conferences.
You'll find Google Ad speakers at startup accelerators, real estate summits, even local government digital outreach events. Why? Because Google Ads isn't just for marketers-it's for anyone trying to drive measurable action online.

5. They're just there to pitch their services.
A seasoned speaker knows the difference between value and a sales pitch. While some might offer a lead magnet or mention their agency, the focus is on education. The best ones leave the audience with frameworks, not just FOMO.

So if you've been thinking Google Ad speakers are one-dimensional or only relevant to certain crowds, it's time to update that mental file. They're more versatile-and valuable-than you might think.

When you look at the journeys of successful Google Ad speakers, you'll notice they didn't all follow the same path. But they did have one thing in common: they turned deep expertise into clear, teachable frameworks.

Take Ameet Khabra, for example. Based in Canada, she started as a freelancer helping local businesses with their Google Ads. Over time, her results spoke louder than any pitch deck. She began sharing her insights at regional marketing events, focusing on how small businesses could compete with big-budget brands. Her talk on 'How to Win with $500 a Month' became a hit, especially among startups and nonprofits. That led to podcast invites, webinars, and eventually international conferences.

Then there's Mike Rhodes from Australia. He co-authored 'The Ultimate Guide to Google Ads' and used that platform to build credibility. But what made him a standout speaker wasn't just the book-it was how he broke down complex automation strategies into digestible, real-world examples. At SaaS events, he'd walk through how a B2B company used smart bidding to triple lead quality. At eCommerce summits, he'd shift gears and show how dynamic search ads could scale product discovery.

Another great example is Navah Hopkins. She's known for her technical depth and her ability to make data exciting. At BrightonSEO, she walked attendees through a case study of a legal firm that cut cost-per-lead in half by restructuring their campaign hierarchy. She didn't just show the before-and-after metrics-she explained the decision-making process, the A/B tests, and even the mistakes along the way.

These speakers didn't just show up with slides. They showed up with stories, systems, and a willingness to teach. That's what separates a good Google Ad speaker from a great one.

The landscape for Google Ad speakers is shifting-not just in what they talk about, but how and where they deliver their insights. If you're planning to step into this space or book someone who really gets where things are going, here's what to watch.

First, the topics are expanding. It's no longer enough to talk about match types and Quality Scores. Audiences want to understand how Google Ads fits into a broader ecosystem-think GA4 integration, AI-driven creative testing, and privacy-first attribution models. Speakers who can connect those dots will stand out.

Second, formats are evolving. Virtual summits, hybrid events, and even short-form video keynotes are becoming more common. That means speakers need to be just as effective in a 10-minute YouTube breakdown as they are in a 45-minute conference slot. The ability to adapt content for different platforms-like LinkedIn Lives or podcast interviews-is becoming a must.

Third, there's growing demand for regional and industry-specific insights. A Google Ad strategy that works in the U.S. might flop in Southeast Asia due to cultural nuances or platform behavior. Speakers who can localize their message-say, by showing how a retail brand in Nairobi used Performance Max to reach mobile-first shoppers-will resonate more.

Here are a few trends to keep an eye on:
- AI-assisted campaign management. Speakers will need to address how tools like Google's AI recommendations impact strategy.
- First-party data strategies. With cookies fading, talks on CRM integration and consent-based targeting are gaining traction.
- Cross-channel attribution. Expect more sessions that link Google Ads to TikTok, Meta, and email flows.
- Sustainability and ethical advertising. Especially in Europe, there's rising interest in how ad strategies align with ESG goals.

The bottom line? The best Google Ad speakers of tomorrow won't just teach tactics. They'll teach adaptability.

If you're looking to become a Google Ad speaker, you don't need to reinvent the wheel. There are some fantastic tools and platforms out there that can help you sharpen your message, find speaking gigs, and stay on top of your game. Here's a curated list to get you started:

1. Talks.co. This is a podcast guest matching tool that helps you get booked on shows relevant to your niche. For aspiring speakers, it's a great way to build authority and practice delivering your message in a conversational format.

2. SpeakerHub. A platform where you can create a speaker profile, list your topics, and get discovered by event organizers. It's especially useful for those just starting out and looking for smaller or regional events.

3. SEMrush Academy. While not speaker-specific, this free training hub offers deep dives into Google Ads, SEO, and analytics. Completing certifications here can boost your credibility when pitching yourself as a speaker.

4. Slidebean. If you struggle with presentation design, Slidebean helps you create clean, professional decks quickly. Great for making your slides look polished without hiring a designer.

5. Meetup Pro. Use this to find or host local marketing meetups. Speaking at smaller gatherings is a great way to test new material and build confidence.

6. Google Skillshop. This is Google's own training platform. Earning certifications here not only sharpens your knowledge but also adds credibility when pitching yourself to conferences.

7. Airmeet. A virtual event platform that's speaker-friendly. If you want to host your own mini-summit or webinar, Airmeet makes it easy to manage sessions, Q&A, and networking.

8. HARO (Help a Reporter Out). While not a speaking tool per se, it's a great way to get quoted in media. That kind of exposure can lead to speaking invites, especially if you're offering insights on trending Google Ads topics.

Use these tools not just to learn, but to connect. The more visible and valuable you are in the community, the more likely you'll get booked to speak.