Grooming Industry Speakers
You've booked the venue, planned the lineup, and now you need someone who actually knows the grooming world inside and out.
But how do you find grooming industry speakers who are more than just buzzwords and bios?
You want depth, real experience, and someone who can actually connect with your audience - whether that's barbershop owners, beauty pros, or curious consumers.
The grooming industry is evolving fast.
Trends shift, tools change, and audience expectations keep rising.
So how do you pick a grooming industry speaker who actually gets it?
Someone who's seen the shifts from behind the chair or inside the lab.
Someone who can speak to both technique and business without sounding like a sales pitch.
I've seen how the right speaker can turn a niche session into the most talked-about part of an event.
This guide pulls together standout grooming industry speakers who bring practical insights, cultural awareness, and real talk.
Explore the full list below or book someone who fits your event goals perfectly.
Top Grooming Industry Speakers List for 2025
Bullet Brown
Founder/CEO of the IAPEG with the Perfect Character to Speak to Groomers OR Pet Owners!
Ginger King
Where beauty meets entrepreneurial brilliance.
Christiaan Willems
How to NOT to come across as a 'Complete Dick' in your Business Videos
Kathi Burns
Transforming chaos into clarity, one system at a time!
Sandra Lawton
On a mission for everyone to be happy in life!
Debra Russell
Transforming passion into profit for small business owners, creatives, and athletes
Dr. Jeanne Retief
Trauma-informed speaker and skincare founder turning panic disorder into purpose.
Theo Kapodistrias
Award-winning Speaker + Lawyer, TEDx professional, and MC
Lisa Giesler
Uncluttered and Finding joy and purpose in life's
Ryan Leech
Veterinary advocate empowering growth through strategic insights and fun!
What Makes a Great Grooming Industry Speaker
Think of someone like Dr. Karen Becker, a holistic vet who speaks at pet grooming expos. She doesn't just list facts about canine skin health - she weaves in stories about real pets, real owners, and real transformations. That's what makes her memorable. A great grooming industry speaker brings the audience into their world, using relatable examples and a tone that feels like a conversation, not a lecture.
But it's not just about charisma. The best speakers in this space are also educators. They break down complex techniques, like scissoring or coat texturizing, into digestible insights. They anticipate questions before they're asked. And they stay current - referencing trends like Asian fusion grooming or the rise of eco-friendly grooming products.
Finally, great speakers adapt. A speaker who can pivot from a live demo at a trade show to a virtual summit, without losing energy or clarity? That's someone worth booking. Because in the end, it's not just about what they say - it's about how they make the audience feel, think, and act differently afterward.
How to Select the Best Grooming Industry Speaker for Your Show
1. Define Your Audience and Goals.
- Are you hosting a summit for pet groomers, barber shop owners, or mobile grooming startups?
- Clarify whether your audience needs inspiration, technical training, or business strategy.
- Example: A grooming expo in Tokyo might prioritize speakers who can address bilingual audiences and showcase global trends.
2. Research Speaker Niches.
- Look for speakers who specialize in your niche: pet grooming, men's grooming, eco-conscious salons, etc.
- Use platforms like Talks.co to filter by topic, delivery style, and availability.
- Check their speaker page for past events, testimonials, and video clips.
3. Evaluate Communication Style.
- Watch their past talks. Are they engaging? Do they use visuals well? Can they explain complex techniques clearly?
- Tip: Look for speakers who can adapt to both in-person and virtual formats.
4. Check for Cultural and Regional Fit.
- Hosting a show in the Middle East? Make sure the speaker understands local grooming customs and etiquette.
- For global events, prioritize speakers with international experience or multilingual capabilities.
5. Ask for References or Reviews.
- Reach out to past event organizers they've worked with.
- Ask about punctuality, professionalism, and audience feedback.
6. Shortlist and Interview.
- Set up a quick call or video chat.
- Ask how they'd tailor their talk to your audience and format.
By following these steps, you'll not only find a speaker who knows grooming - you'll find one who elevates your entire event.
How to Book a Grooming Industry Speaker
1. Start with a Clear Brief.
- Define the event type (virtual summit, live expo, podcast, etc.).
- Include audience size, topic focus, session length, and desired outcomes.
- Example: 'We're hosting a 3-day virtual summit for independent pet groomers in North America focused on sustainable grooming practices.'
2. Search and Shortlist.
- Use platforms like Talks.co to browse grooming industry speakers by topic, language, and availability.
- Check speaker pages for bios, topics, and sample videos.
- Tip: Filter by speakers who have experience with your event format (e.g., live demo vs. keynote).
3. Reach Out with a Personalized Pitch.
- Contact them directly through Talks.co or their website.
- Mention why you think they're a good fit and what you're hoping they'll bring to the event.
- Include dates, compensation (if applicable), and expectations.
4. Confirm Logistics.
- Once they're onboard, lock in the date and time.
- Share tech requirements, presentation format, and promotional materials.
- For virtual events, do a tech check or dry run.
5. Promote the Speaker.
- Feature them on your event page, social media, and email campaigns.
- Use their headshot, bio, and talk title to build anticipation.
6. Follow Up After the Event.
- Send a thank-you note.
- Ask for feedback and share audience reactions or testimonials.
- If it went well, consider rebooking them for future events.
Booking a speaker is more than a transaction - it's a collaboration. Treat it like a partnership, and you'll get way more than just a talk.
Common Questions on Grooming Industry Speakers
What is a grooming industry speaker
These speakers typically have deep experience in their field. Some are master groomers, barbershop owners, or educators. Others might be product developers, business coaches for grooming professionals, or influencers with a strong industry following. What unites them is their ability to communicate knowledge in a compelling, educational way.
You'll find grooming industry speakers at trade shows, virtual summits, training workshops, and even podcasts. They might give a keynote on branding your grooming business, lead a live demo on creative coat styling, or host a panel on the future of grooming tech.
Importantly, these speakers don't just talk - they teach. They help professionals stay competitive by breaking down new tools, methods, and business models. Whether it's explaining the science behind hypoallergenic shampoos or the economics of running a mobile grooming van, they bring clarity and authority to the conversation.
In short, a grooming industry speaker is someone who turns expertise into impact - helping others grow their skills, businesses, and confidence in a fast-evolving field.
Why is a grooming industry speaker important
First, grooming is a highly technical field. From blade lengths to skin sensitivities, the margin for error is small. A speaker who can break down complex techniques into practical takeaways can dramatically improve the quality of service across the industry. For example, a speaker at a pet grooming summit might explain how to safely groom brachycephalic breeds, which require special handling.
Second, the industry is evolving fast. Trends like cruelty-free products, AI-powered booking systems, and gender-neutral salon branding are reshaping how grooming businesses operate. A speaker who stays ahead of these trends helps attendees future-proof their careers.
Third, speakers create community. They bring people together around shared challenges and goals. Whether it's a local barbering event in Lagos or a global pet grooming summit streamed on Zoom, the speaker sets the tone and sparks the dialogue.
Finally, grooming industry speakers often serve as role models. They show what's possible - not just in technique, but in entrepreneurship, innovation, and leadership. That kind of visibility matters, especially for newcomers or underrepresented voices in the field.
So, while a speaker might only take the stage for 30 minutes, their impact can ripple across hundreds of careers and businesses.
What do grooming industry speakers do
1. Share Expertise.
- They deliver presentations, workshops, and demos on grooming techniques, business strategies, and industry trends.
- Example: A speaker might lead a session on scissor-over-comb techniques for barbers or demonstrate safe drying methods for double-coated dogs.
2. Translate Trends into Action.
- They help attendees understand how to apply trends like sustainable grooming, digital booking tools, or inclusive salon design.
- For instance, a speaker might explain how to switch to biodegradable grooming products without raising costs.
3. Engage Across Formats.
- Grooming industry speakers appear at live expos, online summits, podcasts, webinars, and even YouTube tutorials.
- On Talks.co, many speakers offer both live and pre-recorded sessions tailored to different audiences.
4. Build Community and Credibility.
- They often moderate panels, host Q&As, or participate in networking sessions.
- Their presence can boost event attendance and credibility, especially if they have a strong following or media presence.
5. Mentor and Motivate.
- Some speakers offer coaching or mentorship to grooming professionals looking to level up.
- They might share personal business journeys, lessons from failures, or tips for scaling a grooming brand.
In essence, grooming industry speakers act as bridges - connecting knowledge with action, and professionals with opportunities.
How to become a grooming industry speaker
1. Define Your Niche and Message.
- Are you a pet grooming specialist? A salon business coach? A product innovator? Get specific.
- Craft a signature talk that solves a problem or shares a unique insight. For example, 'Scaling a Mobile Grooming Business in Rural Areas' or 'The Future of Eco-Friendly Grooming Products'.
2. Build Your Speaker Page.
- Use platforms like Talks.co to create a professional speaker profile.
- Include a high-quality headshot, bio, topics you speak on, and a short video reel.
- Make it easy for event organizers to contact you.
3. Start Speaking Locally.
- Reach out to pet expos, grooming schools, and local business meetups.
- Offer to speak for free at first to build your portfolio and get testimonials.
- Record every talk. Even a 2-minute clip can boost your credibility.
4. Network with Hosts and Other Speakers.
- Use Talks.co to connect with podcast hosts, summit organizers, and other speakers.
- Attend virtual summits and grooming conferences. Ask questions, follow up, and pitch yourself.
5. Collect Social Proof and Scale.
- Ask for reviews, LinkedIn endorsements, and referrals.
- Once you've done 5-10 talks, start charging. Update your speaker page with new topics and testimonials.
Remember, grooming industry speakers are educators and entertainers. Your job is to inform, inspire, and leave people wanting more. Start small, stay consistent, and keep refining your message.
What do you need to be a grooming industry speaker
Industry Expertise
You must have deep knowledge of the grooming world. That could mean years of hands-on experience, running a successful grooming business, or innovating in pet care products. Whether you're a dog show stylist or a grooming educator, your credibility starts with what you know.
A Clear, Valuable Message
What do you want to say that others need to hear? Maybe it's how to avoid burnout in a high-volume salon or how to train new groomers efficiently. Your message should solve a problem or offer a fresh perspective. The more niche your insight, the more valuable it becomes to the right audience.
Speaking Skills
You don't need to be a TED Talk veteran, but you do need to engage an audience. Practice storytelling, use visuals, and learn to pace your delivery. Consider joining Toastmasters or watching top-rated grooming talks online to study what works.
A Professional Presence
This includes a speaker page (Talks.co is a great place to start), a polished bio, and a few video clips of you speaking. Event organizers want to see what you're like on stage or on camera before they book you.
Connections and Visibility
Use platforms like Talks.co to connect with event hosts and podcast producers. Attend grooming expos, join Facebook groups for pet professionals, and stay active on LinkedIn. The more visible you are, the more likely you'll be invited to speak.
In short, to be a grooming industry speaker, you need to be an expert, a communicator, and a connector. Each of these can be developed with intention and practice.
Do grooming industry speakers get paid
Payment Models
- Flat Speaking Fees: Common at trade shows and grooming expos. Fees can range from $250 for local events to $2,500+ for national conferences.
- Revenue Share: At virtual summits or online workshops, speakers may earn a percentage of ticket sales or upsells.
- Lead Generation: Some speakers waive fees in exchange for access to attendee emails or the chance to pitch a product or course.
Factors That Influence Pay
- Experience Level: First-time speakers often speak for free or low fees. Established names can command premium rates.
- Event Type: In-person conferences tend to pay more than podcasts or webinars.
- Audience Size: The larger the audience, the more value you bring as a speaker.
Pros and Cons
| Pros | Cons |
|---|---|
| Opportunity to earn while sharing expertise | Not all events pay |
| Builds authority and leads to other income streams | Travel and prep time can be significant |
| Can lead to product sales or consulting gigs | Payment terms vary widely |
How do grooming industry speakers make money
1. Paid Speaking Engagements
These include grooming expos, pet industry conferences, and online summits. Fees vary based on experience, topic, and audience size. For example, a keynote speaker at Groom Expo West might earn $1,500 to $3,000, while a breakout session speaker might earn $500.
2. Product or Course Sales
Many speakers use their stage time to promote their own products. This could be:
- Online grooming courses
- Ebooks on pet care
- Branded grooming tools
- Membership communities for salon owners
3. Consulting and Coaching
After a talk, audience members often want more. Speakers can offer:
- Business coaching for grooming salons
- One-on-one mentorship for aspiring groomers
- Staff training packages
4. Affiliate Marketing
Speakers may earn commissions by recommending tools or platforms. For instance, promoting a grooming software like MoeGo or a pet shampoo brand with an affiliate link.
5. Sponsorships
If you have a large following, brands may pay you to speak and mention their products. This is common in YouTube grooming channels or Instagram Lives.
6. Virtual Summits and Podcasts
While many of these are unpaid, they often lead to paid opportunities. Talks.co helps speakers connect with hosts and monetize appearances through exposure and lead generation.
In short, grooming industry speakers make money by combining visibility with value. The more you diversify your income streams, the more sustainable your speaking career becomes.
How much do grooming industry speakers make
Average Speaking Fees
- Beginner Speakers: $0 to $500 per event. Often unpaid or compensated with travel and exposure.
- Mid-Level Speakers: $500 to $2,000 per event. These speakers have a niche, a speaker page, and some video content.
- Top-Tier Speakers: $2,000 to $10,000+ per event. These are keynote-level speakers with a strong brand and following.
Annual Income Potential
Assuming a speaker does 2 events per month:
- Low end: 24 events x $500 = $12,000/year
- High end: 24 events x $3,000 = $72,000/year
Additional Income Streams (as covered in 'How do grooming industry speakers make money') can add significantly:
- Online course sales: $10,000 to $100,000+/year
- Consulting: $100/hour to $300/hour
- Product sales: Variable, but some grooming tool brands report six-figure annual sales from speaker-led promotions
Key Influencing Factors
- Niche: A speaker focused on grooming business growth may earn more than one focused solely on technique.
- Audience: B2B audiences (salon owners, product distributors) tend to be more lucrative than B2C (pet owners).
- Marketing: Speakers with a Talks.co profile, strong social media, and a lead magnet convert more leads into income.
So while not every grooming industry speaker is making six figures, those who treat it like a business and diversify their income can earn a solid living.
How much do grooming industry speakers cost
Typical Fee Ranges
- Local Events or Workshops: $200 to $1,000. These are often half-day sessions or single-topic talks at grooming schools or community expos.
- Regional Conferences: $1,000 to $3,000. Includes travel, prep time, and sometimes a workshop add-on.
- National or International Events: $3,000 to $10,000+. These speakers are often keynote-level with a strong reputation.
Virtual Speaking Engagements
- Podcasts or Webinars: Often free, especially if the speaker is promoting a product.
- Virtual Summits: $250 to $2,000 depending on the audience size and speaker's draw.
What Influences Cost
- Speaker's Experience and Brand: A well-known grooming educator or influencer will charge more.
- Customization Level: Talks tailored to your audience or business come at a premium.
- Travel and Logistics: In-person events require covering travel, lodging, and sometimes per diem.
Cost-Saving Tips
- Use platforms like Talks.co to find speakers within your budget.
- Offer value beyond cash: professional video footage, access to leads, or product sponsorships.
- Book early. Last-minute bookings often cost more.
In summary, grooming industry speakers are an investment. The right speaker can elevate your event, educate your audience, and even boost product sales. Just make sure their message aligns with your goals.
Who are the best grooming industry speakers ever
- Melissa Verplank: Author of 'Notes from the Grooming Table' and founder of Paragon School of Pet Grooming. Known for her clear teaching style and business acumen.
- Sue Zecco: A grooming competition legend and speaker at major expos like SuperZoo and Groom Expo. Her talks blend humor with high-level technique.
- Jay Scruggs: Co-creator of 'Super Styling Sessions'. His live demos and grooming tutorials have influenced thousands globally.
- Olga Zabelinskaya: A multiple Best in Show winner and speaker known for her creative grooming and international appeal.
- Angela Kumpe: A pioneer in creative grooming and a frequent speaker at global events. Her sessions are both artistic and practical.
- Jonathan David: Celebrity groomer and judge on Animal Planet's 'Groomer Has It'. His talks often focus on branding and professionalism.
- Christein Pearson: A grooming educator and advocate for safety and ergonomics in the salon. Her workshops are popular among new groomers.
- Lisa Leady: A third-generation groomer and speaker who blends tradition with modern techniques.
- Dr. Cliff Faver: A veterinarian and grooming speaker who bridges the gap between health and grooming practices.
These speakers have shaped the industry through education, innovation, and mentorship. Many of them are still active and can be found on platforms like Talks.co or at major grooming expos.
Who are the best grooming industry speakers in the world
- Colin Taylor (UK): A charismatic speaker and author of 'What Would Colin Do?'. He travels globally to speak on grooming technique and industry trends.
- Misael Guerrero (Mexico): A bilingual grooming educator and speaker who bridges North and Latin American grooming communities.
- Suesan Watson (Canada): A respected speaker at Canadian Pet Expo and known for her work in grooming education and certification.
- Yuko Sato (Japan): A leader in Asian Fusion grooming and a frequent speaker at international grooming shows.
- Paola Acco (Brazil): A grooming competition judge and speaker with a strong presence in South America. She speaks on grooming business growth and creative styling.
- Barbara Bird (USA): Known as 'The Grooming Tutor', she speaks on skin and coat care, product chemistry, and salon best practices.
- Markie Ramone (Australia): A rising voice in the grooming scene Down Under, known for his edgy style and talks on grooming culture.
- Teri DiMarino (USA): A veteran speaker and judge with decades of experience. She's known for her no-nonsense delivery and deep knowledge.
These speakers represent the global grooming community, each bringing a unique perspective shaped by their region, culture, and grooming philosophy. Whether you're organizing an international summit or looking for diverse voices, these names are worth exploring.
Common myths about grooming industry speakers
It's easy to assume that if someone speaks in the grooming industry, they're just giving tips on brushing dogs or trimming nails. But that's a narrow view. Grooming industry speakers often cover a wide range of topics: business growth, branding, customer retention, mental health for groomers, and even sustainability in grooming practices. For example, speakers like Khris Berry have addressed the emotional toll of burnout in grooming salons, while others focus on scaling mobile grooming businesses.
Myth #2: You need to be a celebrity groomer to get speaking gigs.
Not true. While big names might headline major expos, many conferences and virtual summits are hungry for fresh, relatable voices. If you've built a loyal client base, launched a successful mobile grooming service, or innovated with eco-friendly products, you have something valuable to share. Platforms like Talks.co make it easier than ever for emerging experts to connect with event organizers.
Myth #3: Speaking in the grooming industry doesn't pay.
Sure, not every event pays upfront. But many grooming industry speakers monetize through back-end offers: online courses, consulting, or product lines. Some even land brand sponsorships. Think of speaking as a visibility engine. It's not just about the honorarium... it's about the doors it opens.
Myth #4: You need to be extroverted to be a good speaker.
Plenty of successful speakers are introverts. What matters most is clarity, authenticity, and preparation. In fact, introverted speakers often connect deeply with audiences because they're thoughtful and intentional. If public speaking feels intimidating, start with webinars or podcasts to build confidence.
Myth #5: There's no room for new voices.
The grooming industry is evolving. New techniques, tools, and customer expectations mean there's always room for fresh perspectives. Whether you're a rural groomer using solar-powered vans or a city-based salon owner embracing AI scheduling tools, your insights are needed.
Case studies of successful grooming industry speakers
Then there's Colin Taylor. Originally from the UK, Colin built a reputation as a top-tier groomer, but it was his no-nonsense speaking style that set him apart. He began speaking at international events, blending humor with hard truths about pricing, client boundaries, and professionalism. His talks resonated with both newcomers and veterans, and he eventually launched his own educational platform.
In Asia, Yuko Harada became a sought-after speaker after pioneering a holistic grooming approach in Japan. Her focus on animal behavior, stress reduction, and aromatherapy in grooming caught the attention of wellness-focused pet owners. She now speaks at events across Asia and Europe, often bridging cultural practices in grooming.
And let's not forget mobile grooming entrepreneur Jonathan David. After building a thriving mobile grooming brand in Florida, he began speaking about scaling service-based businesses. His sessions often include real-world numbers, hiring strategies, and tech tools that helped him grow. He's been featured on international panels and virtual summits, proving that operational excellence can be just as compelling as creative flair.
These stories show that grooming industry speakers don't follow one path. Some start with a niche, others with a business breakthrough. What they share is a willingness to teach, evolve, and show up for their community.
Future trends for grooming industry speakers
First, expect more virtual-first events. Even as in-person expos return, hybrid formats are here to stay. Speakers who can adapt their delivery for both live and digital audiences will have a competitive edge. Think interactive webinars, live Q&A sessions, and on-demand masterclasses.
Second, sustainability is becoming a hot topic. Groomers are asking: How can I reduce water waste? What eco-friendly products actually work? Speakers who can address these questions with data and practical solutions will be in demand.
Third, there's a rising interest in mental health and workplace culture. With burnout rates high among groomers, events are inviting speakers who can talk about boundaries, self-care, and team dynamics. This opens doors for professionals outside the grooming world-therapists, coaches, and HR consultants-to collaborate with grooming insiders.
Fourth, AI and automation are creeping into grooming operations. From smart scheduling tools to customer communication bots, tech is changing how salons run. Speakers who can demystify these tools will be valuable at both tech-forward and traditional events.
Key trends to watch:
- Growth of niche summits (e.g., mobile grooming, cat grooming, holistic grooming)
- Cross-industry collaborations (e.g., pet nutritionists, behaviorists, tech developers)
- Demand for bilingual or multicultural speakers
- Rise of speaker-led product lines and memberships
The grooming industry is becoming more interconnected. Speakers who can bridge gaps between grooming, wellness, tech, and entrepreneurship will shape the next decade of conversations.
Tools and resources for aspiring grooming industry speakers
Pet Pro Supply Co. Blog. While not a speaker platform, this blog covers trends and tools in the grooming industry. Referencing their data or insights in your talks can boost credibility.
Canva. Need to design a slick presentation or speaker one-sheet? Canva makes it easy, even if you're not a designer. Use their templates to create branded slides that match your grooming business aesthetic.
Zoom. Still the go-to for virtual workshops and webinars. If you're just starting out, host a free grooming Q&A or mini-training to build your speaking chops. Record it, get feedback, and improve.
Eventbrite. Search for grooming expos, pet industry events, or local business meetups. Many of these events are looking for speakers and accept pitches through their site.
SpeakerHub. A directory where you can list yourself as a speaker. While not grooming-specific, it's a good place to gain visibility and find cross-industry opportunities.
LinkedIn. Don't underestimate the power of a well-optimized LinkedIn profile. Join grooming groups, share short videos or tips, and connect with event organizers. Use the 'Featured' section to showcase past talks or interviews.
Google Alerts. Set alerts for terms like 'grooming conference speaker call' or 'pet industry summit'. This helps you catch speaking opportunities early, especially for niche or regional events.