Shelf Talks
Empowering female founders to thrive in retail success.
Shelf Talks
Empowering female founders to thrive in retail success.
About Shelf Talks
Empowering female founders to thrive in retail success.
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Why Join Shelf Talks as a Guest
Female-Founder Retail Audience Reach
You speak directly to founders actively seeking guidance on pitching buyers, scaling wholesale, and navigating store launches.
Operator-to-Operator Interviews
You join candid, founder-focused conversations shaped by real retail experiences, including rapid-fire '3 Rapid Retail Questions' segments.
Expert Guest Roster Credibility
You're featured alongside founders who've scaled into retailers like Whole Foods, Target, and Ulta, backed by a host with buyer expertise.
Apple & Major Podcast App Distribution
Your episode is pushed across leading podcast platforms, giving your brand broader visibility among retail-focused listeners.
Episode Angles & Guest Pitches
How You Won Shelf Space
Walk listeners through the real steps you used to land your product in stores.
Your Wholesale Growth Blueprint
Share the systems and decisions that helped you scale distribution sustainably.
Retail-Ready Lessons You Learned
Reveal the insights that prepared your brand for launch and in-store success.
Your Founder Story That Inspired Retail Growth
Help listeners learn from the challenges that shaped your journey into major retailers.
How You'd Contribute to the Show
Audience Takeaways
Your episode helps founders understand proven retail strategies, pitch buyers effectively, and navigate the realities of scaling product distribution.
Hot Topics
Why Trust Me
The Ideal Guest
You're a strong fit if you've grown a product-based brand, pitched buyers, entered retail stores, or built wholesale systems that other founders want to learn from.
Recent Episodes
How Two Beverage Industry Veterans Karishma & Tekla Are Reinventing Energy Drinks with KEY Energy
Shelf Talks • Jun 8, 2026
Rapid Retail Questions with Stacie Skinner, Founder of Superb Bakehouse
Shelf Talks • Jun 3, 2026
From Farmers Markets to Whole Foods: How Stacie Skinner Grew Superb Bakehouse One Store at a Time
Shelf Talks • Jun 1, 2026
From a Backpack to Retail Shelves: Denise Woodard’s Early Retail Strategy Building Partake
Shelf Talks • May 25, 2026
3 Rapid Retail Questions with Sarela Harrada, Co-Founder of SIMPLi
Shelf Talks • May 20, 2026
How Sarela Herrada Built SIMPLi Into a Fast-Growing Retail Brand Through Regenerative Farming
Shelf Talks • May 18, 2026
Rapid Retail Questions with Carrie Sporer, Co-Founder of SWAIR Hair
Shelf Talks • May 13, 2026
From Personal Frustration to Retail Shelves: Carrie Sporer’s Story Behind SWAIR Hair
Shelf Talks • May 10, 2026
5 Things I'm Loving Right Now Founders are Doing to Drive Awareness, Traffic & Sales to Retail Stores
Shelf Talks • May 5, 2026
Rapid Retail Questions with Jillian Salinas, Founder of Beach City Coffee & Clara Sieg, Co-Founder of Loonen Water
Shelf Talks • Apr 29, 2026
Jillian Salinas of Beach City Coffee: How She Landed Whole Foods First and Scaled to Walmart & Kroger
Shelf Talks • Apr 27, 2026
How Clara Sieg Built Loonen Water Through Purity, Transparency & Retail Strategy
Shelf Talks • Apr 20, 2026
5 Biggest Mistakes Founders Make After Getting Into Retail (And How to Win on Shelf)
Shelf Talks • Apr 13, 2026
Rapid Retail Questions with Samantha Ong, Founder of Joeydolls
Shelf Talks • Apr 8, 2026
From Idea to Retail Shelves: How Samantha Ong Built Joeydolls with No Product Experience
Shelf Talks • Apr 6, 2026
5 Costly Mistakes That Are Blocking You From Getting In Front of Retail Buyers
Shelf Talks • Mar 30, 2026
3 Rapid Retail Questions with Marisa Sergi, CEO of L'uva Bella Wines
Shelf Talks • Mar 25, 2026
From Family Business to Retail Powerhouse: How Marisa Sergi Scaled L’uva Bella Wines
Shelf Talks • Mar 23, 2026
How to Follow Up With Retail Buyers After a Trade Show
Shelf Talks • Mar 16, 2026
Rapid Retail Questions with Jing Gao, Founder of Fly By Jing
Shelf Talks • Mar 11, 2026
How Jing Gao Built Fly By Jing From Supper Clubs to 12,000 Retail Stores
Shelf Talks • Mar 9, 2026
MINI DIVE TRADE SHOWS: She Didn’t Just Blend In at Cosmoprof...She Built Authority
Shelf Talks • Feb 27, 2026
MINI DIVE TRADE SHOWS: She Went to Expo West Without Product...and Landed Retail On the Spot
Shelf Talks • Feb 26, 2026
MINI DIVE TRADE SHOWS: How to Use Trade Shows to Get Into Retail (Even With a 10x10 Booth)
Shelf Talks • Feb 25, 2026
MINI DIVE TRADE SHOWS: She Almost Didn’t Submit… Then Won Most Innovative Product at a Major Trade Show
Shelf Talks • Feb 24, 2026
MINI DIVE TRADE SHOWS: She spent $20K on Her First Expo West Booth (Big Mistake?)
Shelf Talks • Feb 23, 2026
3 Rapid Retail Questions with Toni Covington, Co-Founder of Oktane Energy
Shelf Talks • Feb 18, 2026
How Toni Covington, Co-Founder of Oktane Energy, Broke Into C-Stores and Hospitals
Shelf Talks • Feb 16, 2026
3 Rapid Retail Questions with Julie Smolyansky, CEO of Lifeway Foods
Shelf Talks • Feb 11, 2026
How Lifeway Foods Went from Immigrant Startup to National Retail Staple with Julie Smolyansky
Shelf Talks • Feb 9, 2026
Pricing, Scaling & Trade Shows: Lessons from Kim Brown, Founder of CocoXo
Shelf Talks • Feb 4, 2026
3 Rapid Retail Questions with Kim Brown, Founder & CEO of CocoXo
Shelf Talks • Feb 4, 2026
Olivia Abrams Co-Founder of TiCK MiTT Talks Shark Tank
Shelf Talks • Jan 22, 2026
3 Rapid Retail Questions with Tina Chamoun, Founder of Terranean Herbs
Shelf Talks • Jan 21, 2026
From Law to Lebanese Flavors: How Founder Tina Chamoun Scaled Terranean Herbs in Retail
Shelf Talks • Jan 19, 2026
3 Rapid Retail Questions with Psyche Terry, Founder of Urban Hydration
Shelf Talks • Jan 14, 2026
Plant-Based Innovation, Retail Strategy & Impact: The Urban Hydration Story with Founder Psyche Terry
Shelf Talks • Jan 12, 2026
3 Rapid Retail Questions with Billie Asmus, Creator & Founder of The Repaint Tray
Shelf Talks • Jan 7, 2026
From DIY Frustration to Retail Disruption: How Billie Asmus Created The Repaint Tray by Solving One Small Problem
Shelf Talks • Jan 5, 2026
FOUNDER'S FLASHBACK: Candice?Wu, Co-Founder of Wonder?Monday
Shelf Talks • Dec 29, 2025
SHELF BITES: How De Soi Won Retail in a Brand-New Category (with Scout Brisson, CEO of De Soi)
Shelf Talks • Dec 22, 2025
SHELF BITES: How Jessica Taylor of Ezra Coffee Launched in H-E-B: The Real Strategy Behind Getting on Shelf
Shelf Talks • Dec 18, 2025
3 Rapid Retail Questions with Olivia Abrams, Co-Founder of TiCK MiTT
Shelf Talks • Dec 17, 2025
Olivia Abrams, Co-Founder of TiCK MiTT on Building a Brand, Shark Tank and Launching in Retail
Shelf Talks • Dec 15, 2025
3 Rapid Retail Questions with Rachel Kane, Co-Founder of SprinkleBites
Shelf Talks • Dec 9, 2025
The Co-Founder Behind SprinkleBites: Rachel Kane on Creating a New Category
Shelf Talks • Dec 8, 2025
The 5 P’s of Retail Success: How to Get Your Product Retail-Ready in 2026
Shelf Talks • Dec 1, 2025
5 Retail Metrics Every Founder Should Track (Even if you Hate Numbers)
Shelf Talks • Nov 17, 2025
3 Rapid Retail Questions with Maree Glading, Founder of evre. Skincare
Shelf Talks • Nov 11, 2025
How a Mom Turned a Skincare Gap Into a Shelf Worthy Brand: The Story of evre. with Founder Maree Glading
Shelf Talks • Nov 10, 2025
FOUNDER'S FLASHBACK: Aliett Buttelman, Co-Founder of Fazit Beauty
Shelf Talks • Nov 3, 2025
3 Rapid Retail Questions with Shizu Okusa, Founder & CEO of Apothekary
Shelf Talks • Oct 28, 2025
How Apothekary’s Shizu Okusa Blends Eastern Traditions with Modern Retail Success
Shelf Talks • Oct 27, 2025
Rapid Retail Questions with Lisa Curtis, Founder & CEO of Kuli Kuli Foods
Shelf Talks • Oct 21, 2025
Lessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder & CEO of Kuli Kuli Foods
Shelf Talks • Oct 20, 2025
One Year of Shelf Talks Podcast! Reflecting on this Amazing Journey
Shelf Talks • Oct 14, 2025
3 Rapid Retail Questions with Denise Woodard, Founder and CEO of Partake Foods
Shelf Talks • Oct 7, 2025
Partake Foods Founder Denise Woodard on Raising $30M and Scaling Smart in Retail Stores
Shelf Talks • Oct 6, 2025
5 Competitive Shopping Tips That Can Make or Break Your Pitch
Shelf Talks • Sep 30, 2025
The Art of Continuity in Branding with Laura Viola Maccarone, Founder of Rizbee Studio
Shelf Talks • Sep 22, 2025
3 Rapid Retail Questions with Jessica Taylor, Founder of Ezra Coffee
Shelf Talks • Sep 16, 2025
Jessica Taylor on Blending Coffee, History, and Heritage with her Brand Ezra Coffee Co.
Shelf Talks • Sep 15, 2025
3 Rapid Retail Questions with Nina Lombardo and Anna Kotler, Co-Founders of O'ts Cookies
Shelf Talks • Sep 9, 2025
Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand
Shelf Talks • Sep 8, 2025
The Local Advantage: 10 Reasons Why Starting in Local Stores Builds Stronger Brands
Shelf Talks • Sep 1, 2025
10 Proven Ways to Get in Front of Retail Buyers (and Stay Top of Mind)
Shelf Talks • Aug 25, 2025
Pitch Perfect: 4 Keys to Winning over Retail Buyers
Shelf Talks • Aug 19, 2025
3 Rapid Retail Questions with Caroline McGinley, Founder of La Gringuita Cookies
Shelf Talks • Aug 13, 2025
Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods
Shelf Talks • Aug 11, 2025
FOUNDER'S FLASHBACK: Heather Sloan & Enwei Li, Founders of Heali Medical
Shelf Talks • Aug 5, 2025
FOUNDER'S FLASHBACK: Jamika Martin, Founder of Rosen Skincare
Shelf Talks • Jul 28, 2025
Rapid Retail Questions with Scout Brisson, CEO of De Soi
Shelf Talks • Jul 24, 2025
Scaling Smart: Product, Pricing & Pivoting with Scout Brisson CEO of De Soi
Shelf Talks • Jul 21, 2025
3 Rapid Retail Questions with Jess Berger, Founder of Bundle & Joy
Shelf Talks • Jul 15, 2025
Why Playing Small Doesn’t Serve You: Jess Berger on Betting Big in the Pet Industry with Bundle & Joy
Shelf Talks • Jul 14, 2025
3 Rapid Retail Questions with Val Emanuel, Co-Founder of Rif Care
Shelf Talks • Jul 8, 2025
How Val Emanuel Co-Founded RIF Care and Disrupted Period Care with Hemp
Shelf Talks • Jul 7, 2025
FOUNDER'S FLASHBACK: How Brianna Arps built Moodeaux, a Perfume Brand Taking Up Space and Worth on Shelf
Shelf Talks • Jun 30, 2025
3 Rapid Retail Questions with Maxi Heidenblut, Founder of Häppy Candy
Shelf Talks • Jun 25, 2025
From Pandemic Idea to Retail Success with Häppy Candy founder Maxi Heidenblut
Shelf Talks • Jun 23, 2025
3 Rapid Retail Questions with Taylor Walker, Co-Founder of Spritzal Cookies
Shelf Talks • Jun 17, 2025
How Taylor Walker, Co-Founder of Spritzal Cookies, Baked a Brand from Family Recipe to Retail Shelves
Shelf Talks • Jun 16, 2025
3 Rapid Retail Questions with Molly Blakeley, Founder of Molly Bz Gourmet Cookies
Shelf Talks • Jun 10, 2025
Cookies, Comebacks & Retail Wins with Molly Blakeley, Founder of Molly Bz Gourmet Cookies
Shelf Talks • Jun 9, 2025
FOUNDER'S FLASHBACK: Tania Sweis on Building a Clean Cookie Brand
Shelf Talks • Jun 2, 2025
FOUNDER'S FLASHBACK: Rachel Klein and the Wellness Journey Behind Revival Food Co
Shelf Talks • May 27, 2025
3 Rapid Retail Questions with Candice Wu, Co-Founder of Wonder Monday
Shelf Talks • May 20, 2025
Dessert Disruptor: Candice?Wu’s Shelf?Savvy Lessons with her Brand Wonder?Monday
Shelf Talks • May 19, 2025
3 Rapid Retail Questions with Sarah Vilenskiy, Founder of Blossom Essentials
Shelf Talks • May 13, 2025
Shelf-Worthy Skincare: Sarah Vilenskiy’s Lessons in Launching and Scaling with Blossom Essentials
Shelf Talks • May 12, 2025
Press Worthy: Gloria Chou’s No-Fluff PR Tips for Founders
Shelf Talks • May 5, 2025
3 Rapid Retail Questions with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious Skincare
Shelf Talks • May 1, 2025
Clean Beauty with a Conscience: Sarah McNamara & Rochelle Jacobs Retail Journey with Naturally Serious Skincare
Shelf Talks • Apr 28, 2025
3 Rapid Retail Questions with Mika Shino, Founder of Issei Mochi Gummies
Shelf Talks • Apr 23, 2025
How Issei Mochi Gummies Found Its Sweet Spot in Retail with Founder Mika Shino
Shelf Talks • Apr 22, 2025
SHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini Macaron
Shelf Talks • Apr 17, 2025
3 Rapid Retail Questions with Mehek Khera, Founder of Niramaya Foods
Shelf Talks • Apr 15, 2025
Feeding Wellness: How Mehek Khera Built a Brand Rooted in Tradition, Successfully Landing on the Shelves of Sprouts & Albertsons
Shelf Talks • Apr 14, 2025
SHELF BITES: Producing Inventory at Scale While Balancing New SKUs in Retail with Brianna Arps, Founder of Moodeaux
Shelf Talks • Apr 10, 2025
3 Rapid Retail Questions with Brittany Lo, Founder of Beia
Shelf Talks • Apr 8, 2025
The Business of Beauty: Brittany Lo on Retail, Branding & Growth With her Premium Vegan Skincare Brand Beia
Shelf Talks • Apr 7, 2025
SHELF BITES: Stand Out & Sell - Differentiation & Consumer Education in Retail with Morgan Potts, Founder of Granarly
Shelf Talks • Apr 2, 2025
3 Rapid Retail Questions with Keta Burke-Williams, Founder of Ourside Perfume
Shelf Talks • Apr 1, 2025
Inside Ourside: The Fragrance Brand Redefining Luxury & Clean Beauty with Founder Keta Burke-Williams
Shelf Talks • Mar 31, 2025
SHELF BITES: Navigating the Ups and Downs of Launching in Major Retail with Rachel Klein, Founder of Revival Food Co
Shelf Talks • Mar 27, 2025
3 Rapid Retail Questions with Elina Wang, Co-Founder and CEO of ESW Beauty
Shelf Talks • Mar 25, 2025
How Elina Wang’s Life Pivot Led Her to Launch & Scale Her Beauty Brand ESW Beauty into Retail Stores
Shelf Talks • Mar 24, 2025
SHELF BITES: Finding People to Help Guide Your Retail Journey with Heather Sloan & Enwei Li, Founders of Heali
Shelf Talks • Mar 19, 2025
3 Rapid Retail Questions with Ardean Miller, Founder of Mah Melanin
Shelf Talks • Mar 18, 2025
The Power of Representation: Ardean Miller, Founder of Mah Melanin’s Impact on Gift Wrap in Retail Stores
Shelf Talks • Mar 17, 2025
SHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen Skincare
Shelf Talks • Mar 12, 2025
3 Rapid Retail Questions with Jia Liao, Founder of Hotpot Queen
Shelf Talks • Mar 11, 2025
The Secret Spicy Sauce to Getting on Shelves with Hotpot Queen’s founder, Jia Liao
Shelf Talks • Mar 10, 2025
SHELF BITES: Winning Over Consumers, Getting Buyers to Say Yes, & Perfecting Your Product with Tania Sweis of Brune Kitchen
Shelf Talks • Mar 5, 2025
3 Rapid Retail Questions with Sonia Smith Kang, Founder of Mixed Up Clothing
Shelf Talks • Mar 4, 2025
Blending Cultures while Building a Brand: The Mixed Up Clothing Story with Founder Sonia Smith-Kang
Shelf Talks • Mar 3, 2025
SHELF BITES: The Realities of Raising Capital as a Female Founder with Rebecca Alvarez-Story, Founder of Bloomi
Shelf Talks • Feb 26, 2025
3 Rapid Retail Questions with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth
Shelf Talks • Feb 25, 2025
Sip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping Broth
Shelf Talks • Feb 24, 2025
3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna Magic
Shelf Talks • Feb 18, 2025
Mabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Upcoming Fragrance Venture
Shelf Talks • Feb 17, 2025
3 Rapid Retail Questions with Katie Lefkowitz, Founder of Harken Sweets
Shelf Talks • Feb 11, 2025
Redefining Candy Aisles: How Katie Lefkowitz, Founder of Harken Sweets, positions her brand on shelf amongst Industry Titans
Shelf Talks • Feb 10, 2025
3 Rapid Retail Questions with Camille Bell, Co-Founder of Poundcake
Shelf Talks • Feb 4, 2025
The Beauty of Resilience: Camille Bell’s Road to Retail Success Landing her in over 600 Ulta stores
Shelf Talks • Feb 3, 2025
3 Rapid Retail Questions with Sarah Kaminski, Founder of Best Ever Granola
Shelf Talks • Jan 28, 2025
Community First: Sarah Kaminski on Leveraging Local Partnerships for Retail Success
Shelf Talks • Jan 27, 2025
3 Rapid Retail Questions with Aliett Buttelman, Co-Founder of Fazit Beauty
Shelf Talks • Jan 21, 2025
Aliett Buttelman’s Blueprint for Turning Viral Moments into Retail Success with Fazit Beauty
Shelf Talks • Jan 20, 2025
3 Rapid Retail Questions with Ashley Hunt-Poole, Founder of Mocktails for Mommy
Shelf Talks • Jan 14, 2025
Mix, Share, Succeed: Ashley Hunt-Poole’s Path from Mixing Mocktails on Social Media to her own brand Mocktails for Mommy on the shelves of Sam’s Club
Shelf Talks • Jan 13, 2025
3 Rapid Retail Questions with Heather Sloan & Enwei Li, Founders of Heali Medical
Shelf Talks • Dec 31, 2024
From Dragons' Den to Retail Shelves: The Heali Medical Journey with Founders Heather Sloan & Enwei Li
Shelf Talks • Dec 30, 2024
3 Rapid Retail Questions with Christina Kao, Co-Founder & Co-CEO of Le Mini Macaron
Shelf Talks • Dec 24, 2024
Building a Global Brand: How Christina Kao Co-Founder of Le Mini Macaron Revolutionized DIY Gel Manicures
Shelf Talks • Dec 23, 2024
3 Rapid Retail Questions with Alli Ball, Founder of Food Biz Wiz
Shelf Talks • Dec 17, 2024
Win on the Shelf: Food Biz Wiz founder Alli Ball’s Top 5 Moves to Maximize your Products Retail Store Sales
Shelf Talks • Dec 16, 2024
3 Rapid Retail Questions with Yelitsa Jean-Charles, Founder of Healthy Roots Dolls
Shelf Talks • Dec 11, 2024
Yelitsa Jean-Charles, Founder of Healthy Roots Dolls on Storytelling, Product Design, & Retail Success
Shelf Talks • Dec 9, 2024
3 Rapid Retail Questions with April Showers, Founder & CEO of Afro Unicorn
Shelf Talks • Dec 3, 2024
The Licensing Playbook: April Showers on Afro Unicorn's Retail Breakthrough
Shelf Talks • Dec 2, 2024
3 Rapid Retail Questions with Tania Sweis, Co-Founder and CEO of Brune Kitchen
Shelf Talks • Nov 26, 2024
Scaling Clean: Tania Sweis on Building a clean Cookie Brand and Embracing Unplanned Opportunities
Shelf Talks • Nov 25, 2024
Recap of the Amazing Female Founders Conversations and their Success Synergy
Shelf Talks • Nov 18, 2024
3 Rapid Retail Questions with Brianna Arps, Founder of Moodeaux
Shelf Talks • Nov 12, 2024
The Fragrance of Resilience: How Brianna Arps built Moodeaux, a perfume brand taking up space and worth on shelf
Shelf Talks • Nov 11, 2024
3 Rapid Retail Questions with Morgan Potts, Founder of Granarly
Shelf Talks • Nov 5, 2024
How a Dream One Night Changed Everything: Morgan Potts' Journey from Vision to Granarly on the Shelves of Whole Foods, Target, and Beyond
Shelf Talks • Nov 4, 2024
3 Rapid Retail Questions with Jamika Martin, Founder of Rosen Skincare
Shelf Talks • Oct 30, 2024
From Formulating in her Apartment to 700 Ulta Shelves - Jamika Martin’s Journey with Rosen Skincare
Shelf Talks • Oct 28, 2024
3 Rapid Retail Questions with Rachel Klein, Founder of Revival Food Co.
Shelf Talks • Oct 22, 2024
How a Personal Wellness Journey and Magical Delusion led Rachel Klein to start Revival Food Co.
Shelf Talks • Oct 21, 2024
3 Rapid Retail Questions with Rebecca Alvarez-Story, Founder of Bloomi
Shelf Talks • Oct 14, 2024
Empowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-Story
Shelf Talks • Oct 14, 2024
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