Shikha Jain, a leading expert in consumer and retail strategy in North America, serves as the Lead Partner for Consumer and Retail at Simon-Kucher, a global consultancy specializing in pricing, sales, and marketing.

Shikha Jain, a leading expert in consumer and retail strategy in North America, serves as the Lead Partner for Consumer and Retail at Simon-Kucher, a global consultancy specializing in pricing, sales, and marketing.

She advises some of the world’s most recognizable brands through complex market challenges, creating high-impact go-to-market strategies that lead to commercial excellence on all revenue growth topics.

Beyond her advisory work, Shikha is a sought-after thought leader on a range of topics, including tariffs, inflation, consumer behavior, pricing strategy, revenue management, commercial strategy, pricing consultation, and the future of retail.

Prior to consulting, she was in M&A and capital markets at a prominent global investment bank. Shikha shares her insights at industry events and has been featured in The New York Times, Bloomberg, USA Today, and on CNBC.

She holds an MBA in Strategy and Marketing from the University of Chicago Booth School of Business and a B.A. in Economics and Mathematics from Smith College.