Strategic Storytelling
Craft captivating business stories for marketing success with Cathy Goodwin.
Strategic Storytelling
Craft captivating business stories for marketing success with Cathy Goodwin.
About Strategic Storytelling
Craft captivating business stories for marketing success with Cathy Goodwin.
Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning.
Why Join Strategic Storytelling as a Guest
Entrepreneurship Audience Reach
You reach marketers, solopreneurs, and small business owners who tune in for actionable storytelling strategies.
Solo + Interview Format
You join a mix of solo insights and expert interviews-each episode focused and under 30 minutes.
Expert Guest Roster
You join authors, strategists, and behaviorists like Jacquette Timmons and Angela Wills in delivering high-value insights.
Apple, Spotify, & More
Your episode is distributed across top podcast platforms, reaching a global audience of content-driven entrepreneurs.
Episode Angles & Guest Pitches
Empathy-Driven Sales
Show how empathy builds trust and closes deals-even when you haven't lived your client's experience.
Innovative Offer Positioning
Help listeners frame new or unconventional services with storytelling that makes them irresistible.
Origin Story as Strategy
Reveal how to turn your personal journey into a compelling brand narrative that drives business.
Storytelling That Converts
Break down storytelling techniques that lead directly to audience engagement and sales.
How You'd Contribute to the Show
Audience Takeaways
Your episode helps listeners turn storytelling into a revenue-generating business tool.
Hot Topics
Why Trust Me
The Ideal Guest
You're a great fit if you help brands grow through story, teach marketing strategy, or guide entrepreneurs in messaging and positioning.
Recent Episodes
190 Win more clients with empathy (even if you haven't walked in their shoes)
Strategic Storytelling • Aug 22, 2025
189 How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers
Strategic Storytelling • Aug 1, 2025
188 The ROI of Storytelling
Strategic Storytelling • Jul 25, 2025
187 - The Ultimate Story Template - Based on a Cheesy Christmas Song
Strategic Storytelling • Jul 17, 2025
186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
Strategic Storytelling • Jul 11, 2025
185 How to Get Your Clients to Share Stories That Help Your Marketing
Strategic Storytelling • Jul 4, 2025
184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
Strategic Storytelling • Jun 27, 2025
183 Looking for a business mentor? Don't listen to their story!
Strategic Storytelling • Jun 20, 2025
182 Use These 3 Storytelling Superpowers To Connect and Convert
Strategic Storytelling • Jun 11, 2025
181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"
Strategic Storytelling • May 30, 2025
180 Finding your strategy from your story
Strategic Storytelling • May 23, 2025
179 How To Sell a Service that Seems Frivolous (by discovering why it's not)
Strategic Storytelling • May 16, 2025
178 Strategic Reinvention: The Best Story to Explain How You Got Here
Strategic Storytelling • May 9, 2025
177 Storytelling Prompts for Business Stories
Strategic Storytelling • Apr 26, 2025
176 How To Generate Buzz For Your Products With Client Backstories
Strategic Storytelling • Apr 10, 2025
175 Three Ways To Create More Powerful Headlines With Storytelling
Strategic Storytelling • Mar 27, 2025
174 These 2 tricks will 2X your selling story
Strategic Storytelling • Mar 21, 2025
173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.
Strategic Storytelling • Mar 6, 2025
172 What's wrong with the advice, "Tell a story to be authentic"
Strategic Storytelling • Feb 27, 2025
171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons
Strategic Storytelling • Feb 20, 2025
170 How to bring emotions into your business planning by using stories
Strategic Storytelling • Feb 14, 2025
169 How to explain web development to a die-hard football fan
Strategic Storytelling • Feb 11, 2025
168 Why Storytelling is Your Most Important Market Research Tool
Strategic Storytelling • Jan 31, 2025
167 Marketing as an Educator with Guest Robert Middleon
Strategic Storytelling • Jan 9, 2025
157 How to use the client's backstory to tell if they're coachable
Strategic Storytelling • Jan 2, 2025
165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)
Strategic Storytelling • Dec 19, 2024
164 How Your About Page Sells You With Stories
Strategic Storytelling • Nov 28, 2024
163 Is your story a literary production, a good business story, or both?
Strategic Storytelling • Nov 7, 2024
162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green
Strategic Storytelling • Oct 31, 2024
161 Does your story show the prospect's state of awareness?
Strategic Storytelling • Oct 24, 2024
160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words
Strategic Storytelling • Oct 17, 2024
159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)
Strategic Storytelling • Oct 10, 2024
158 Add stories to your course design: Interview with Lisa Yoder
Strategic Storytelling • Oct 3, 2024
157 Telling a Big Story. To Illustrate a Small Concept
Strategic Storytelling • Sep 26, 2024
156 Tell a story to introduce yourself to prospective clients: Interview with Copywriter Nicole Kepic
Strategic Storytelling • Sep 19, 2024
155 Should Your Origin Story Make You Seem Lucky or Good?
Strategic Storytelling • Sep 5, 2024
033 Bragging 101 Build Your Personal Brand With Strategic Storytelling
Strategic Storytelling • Aug 30, 2024
154 It's a numbers game: how to sell with numbers on sales pages and stories
Strategic Storytelling • Aug 22, 2024
153 Business storytelling: 4 key reasons to share that story
Strategic Storytelling • Aug 15, 2024
152 4 Ways Your Business Story Will Make Your Marketing Easier
Strategic Storytelling • Aug 8, 2024
151 The Guide Character in Your Selling Story
Strategic Storytelling • Aug 1, 2024
150 The Surprising Character in Your Business Story: The Cheerleader
Strategic Storytelling • Jul 25, 2024
149 The Hero in Your Business Story
Strategic Storytelling • Jul 18, 2024
090 How To Craft A Selling Story for Your Small Business
Strategic Storytelling • Jul 11, 2024
069 ENCORE Small Business Branding: Your Brand Is Not Your Beach Towel
Strategic Storytelling • Jul 4, 2024
148 The Villain In Your Business Story: With Guest Michelle Mazur
Strategic Storytelling • Jun 27, 2024
115 ENCORE: Business Storytelling: Your Mess Is NOT Your Message
Strategic Storytelling • Jun 20, 2024
058 ENCORE: For a simpler path to course creation, begin with a story
Strategic Storytelling • Jun 13, 2024
147 Where does your story take place?
Strategic Storytelling • Jun 6, 2024
146 A branding story or a Selling Story? 4 Examples
Strategic Storytelling • May 30, 2024
145 Being Innovative Without Marketing as an Innovator
Strategic Storytelling • May 23, 2024
144 Why your story doesn't have to make people cry
Strategic Storytelling • May 16, 2024
143 How to tell if you've got a true business story (or a fun-filled share-with-friends story)
Strategic Storytelling • May 9, 2024
142 How healers can reach more clients with stories
Strategic Storytelling • May 2, 2024
141 Why You Lose Your Audience Because They Can't Relate To Your Story
Strategic Storytelling • Apr 25, 2024
140 Using Stories to Choose Your Niche
Strategic Storytelling • Apr 18, 2024
139 How to Use Stories to Teach Without Being Preachy
Strategic Storytelling • Apr 11, 2024
138 The Power of Client Testimonials: Get them to tell stories that sell
Strategic Storytelling • Apr 4, 2024
137 Are you telling stories to yourself?
Strategic Storytelling • Mar 28, 2024
136 The Celebrity Archetype: Are you a fan?
Strategic Storytelling • Mar 21, 2024
135 Why you can be passionate in what you do...but you're not a passionate advocate
Strategic Storytelling • Mar 14, 2024
134 Pull-the-plug stories: What happens if you quit?
Strategic Storytelling • Mar 8, 2024
133 Use storytelling to build a client-attracting About Page: 3 Tips
Strategic Storytelling • Feb 1, 2024
132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients
Strategic Storytelling • Jan 25, 2024
131 Numbers Make Stories Come Alive (Or Raise Questions About the Storyteller)
Strategic Storytelling • Jan 12, 2024
042 ENCORE: How Storytelling Makes Your Small Business Marketing More Productive in 3 Ways
Strategic Storytelling • Jan 4, 2024
130 From “Ordinary” To “Valuable Treasure” With A Simple Story
Strategic Storytelling • Dec 21, 2023
129 How your intuition can guide you to tell the best story for your business
Strategic Storytelling • Dec 14, 2023
128 Position Yourself As An Expert With Your Story Archetype
Strategic Storytelling • Dec 6, 2023
127 How to Demonstrate Your Expertise By Telling Stories
Strategic Storytelling • Nov 30, 2023
126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams
Strategic Storytelling • Nov 23, 2023
125 The best business storytellers do these 3 things
Strategic Storytelling • Nov 16, 2023
124 Traveling for the holidays? Take your story with you.
Strategic Storytelling • Nov 9, 2023
123 How to begin building your online brand when your website isn’t ready
Strategic Storytelling • Nov 2, 2023
122 Two ways for business owners to share their journey stories
Strategic Storytelling • Oct 26, 2023
121 How this business story mistake leads to client confusion
Strategic Storytelling • Oct 19, 2023
120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion)
Strategic Storytelling • Oct 12, 2023
119 How to use personality to market yourself and build your brand
Strategic Storytelling • Oct 5, 2023
118 How To Use Stories To Get More Results From Your Email Marketing
Strategic Storytelling • Sep 28, 2023
117 Interview with Cindy Bidar: Finding Success With A Role Model Archetype
Strategic Storytelling • Sep 21, 2023
116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal)
Strategic Storytelling • Sep 14, 2023
114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle
Strategic Storytelling • Aug 31, 2023
113 How To Find Compelling Article Ideas From Other People's Stories
Strategic Storytelling • Aug 24, 2023
112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber)
Strategic Storytelling • Aug 17, 2023
111 Promoting a Service That Seems Frivolous and Unnecessary
Strategic Storytelling • Aug 10, 2023
110 Consultants and coaches: Tired of unmotivated clients who won't do the work?
Strategic Storytelling • Aug 3, 2023
109 Small business marketing:Clients confused about what you offer? Do this.
Strategic Storytelling • Jul 28, 2023
108 How To Get Credibility When You Can't Get Testimonials
Strategic Storytelling • Jul 20, 2023
107 How To Grow Your List With Targeted, Enthusiastic Prospects
Strategic Storytelling • Jul 15, 2023
106 What makes a story memorable (and maybe viral) instead of forgettable (and maybe embarrassing)?
Strategic Storytelling • Jul 6, 2023
105 What are your clients ready to hear? Look in their backstories.
Strategic Storytelling • Jul 1, 2023
104 Ready to pivot your business? Don't make these 3 mistakes.
Strategic Storytelling • Jun 28, 2023
103 How to decide if the story you love will boost your business
Strategic Storytelling • Jun 17, 2023
102 How To Make Profitable Connections on LinkedIn With A Story That Connects
Strategic Storytelling • Jun 4, 2023
101 How Questioning That Story Will Lead To Better Business Decisions: The Case of Retirement
Strategic Storytelling • May 28, 2023
100 How to find your client's backstory - with Shawn Fink
Strategic Storytelling • May 7, 2023
099 Ending Your Selling Story: How To Show The Transformation
Strategic Storytelling • May 6, 2023
098 Why Your Story Must Change As Your Business Grows
Strategic Storytelling • Apr 12, 2023
097 3 Website Marketing Lessons Inspired By An EasterEgg
Strategic Storytelling • Apr 8, 2023
096 Three things to do when your client breaks up with you
Strategic Storytelling • Apr 2, 2023
095 How To Use Storytelling To Pitch Your Podcast Successfully
Strategic Storytelling • Mar 29, 2023
094 Book Marketing: The Story Behind Your "Why" : Interview with Jane Tabachnick
Strategic Storytelling • Mar 17, 2023
093 How to fix these 3 common website mistakes by telling the right story
Strategic Storytelling • Mar 14, 2023
092 How To Use Swearing (Or Not) When You Tell A Story
Strategic Storytelling • Mar 4, 2023
091 You tell a great story...and you're surprised at the response. What happened and how can you avoid future surprises in your business storytelling?
Strategic Storytelling • Feb 25, 2023
089 Confusing your clients with too many interests? Wrap them up into one story.
Strategic Storytelling • Feb 6, 2023
088 How to begin marketing your new offer before it's ready to sell
Strategic Storytelling • Jan 29, 2023
087 3 Things To Take With You To The New Year 2023
Strategic Storytelling • Jan 22, 2023
086 3 Storytelling Lessons From The Harry & Meghan Saga
Strategic Storytelling • Jan 16, 2023
085 The Role of Storytelling When You Want To Increase Prices
Strategic Storytelling • Jan 2, 2023
084 How to avoid 3 content creation mistakes that give new meaning to the term "cringeworthy"
Strategic Storytelling • Dec 26, 2022
083 The Key to Profitable Content Creation: Find Their Last-Straw Moment
Strategic Storytelling • Dec 19, 2022
082 How To Respond When Someone Projects Their Story Into Your Narrative
Strategic Storytelling • Dec 14, 2022
081 How to Use Stories To Make Networking Connections That Work For Your Business (and Avoid the Most Common Pitfall)
Strategic Storytelling • Nov 28, 2022
080 How A Formerly Sedate Copywriter Followed Her Own Advice To Get Edgy And Wrote A Book With Trigger Warnings
Strategic Storytelling • Nov 21, 2022
079 How To Use Stories To Market Your Business When You Can't Promise A Win
Strategic Storytelling • Nov 14, 2022
078 The ROI Of Storytelling
Strategic Storytelling • Nov 7, 2022
077 How To Give Your Content The Edge That Prospects Find Irresistible
Strategic Storytelling • Oct 24, 2022
076 How Changing Your "Quiet Quitting" Story Makes You Happier & More Productive
Strategic Storytelling • Oct 16, 2022
075 3 Backstories Your Client Tells Herself When You Offer A Free Consultation (And How To Respond To Them)
Strategic Storytelling • Oct 10, 2022
074 How 1 Story Gives You 5 Great Blog Post Ideas
Strategic Storytelling • Oct 2, 2022
073 The Surprising Way To 10X The Impact Of Your Content
Strategic Storytelling • Sep 7, 2022
072 Entrepreneurs: Get Past Your Comfort Zone With Storytelling
Strategic Storytelling • Aug 24, 2022
071 Building A Community By Telling Stories With Alex Hillman of Indy Hall
Strategic Storytelling • Aug 8, 2022
070 The 5-Step Story Behind A Successful Small Business Blog
Strategic Storytelling • Jul 31, 2022
068 A Story A Day To Grow Your Business - With Ellen Finkelstein
Strategic Storytelling • Jul 10, 2022
067 Is it time to stop telling business stories?
Strategic Storytelling • Jun 30, 2022
066 How To Leverage Your Working Style To Become More Productive
Strategic Storytelling • Jun 18, 2022
065 How to respond when they say "It's too expensive"
Strategic Storytelling • Jun 13, 2022
064 Why these 2 story templates bring in more sales
Strategic Storytelling • Jun 5, 2022
062 Credibility for Business Leadership: Interview with Mitchell Levy
Strategic Storytelling • May 19, 2022
061 3 Stories That Send Clients Away (and what to do instead)
Strategic Storytelling • May 11, 2022
060 Why that story got a laugh but not a sale (and surprisingly easy fix)
Strategic Storytelling • May 6, 2022
059 Rebranding: A 3-step strategy for small businesses
Strategic Storytelling • May 1, 2022
057 3 Tips To Win Clients As A Master Storyteller
Strategic Storytelling • Apr 19, 2022
056 How To Design A Story That Reaches Your Ideal Clients
Strategic Storytelling • Apr 5, 2022
055 How To Stand Out In A Crowded Space
Strategic Storytelling • Apr 1, 2022
054 3 Techniques To Become A Better Storyteller
Strategic Storytelling • Mar 29, 2022
053 Impostor Syndrome or Impostor? Your story knows!
Strategic Storytelling • Mar 21, 2022
052 When Nobody Understands What You Do, Tell These 2 Stories
Strategic Storytelling • Mar 13, 2022
051 How To Use Vulnerability In Your Business Story
Strategic Storytelling • Mar 8, 2022
050 Tell a story to create an "aha" moment
Strategic Storytelling • Mar 3, 2022
049 Forget about being "catchy" (do this instead)
Strategic Storytelling • Feb 27, 2022
048 The Danger of Branding Yourself With A Single Story
Strategic Storytelling • Feb 22, 2022
047 The Missing Piece In The Hero's Journey Story
Strategic Storytelling • Feb 14, 2022
046 Unpacking the Structure of a Persuasive Story
Strategic Storytelling • Feb 5, 2022
045 The story you need to gain credibility in a new field
Strategic Storytelling • Jan 28, 2022
044 Middle Bear Branding: Between Cookie Cutter and Far Out Extreme
Strategic Storytelling • Jan 22, 2022
043 Business Storytelling: Introducing Your Audience To A New World
Strategic Storytelling • Jan 18, 2022
041 The Right Way To Use A Personal Cat Story For Personal Branding
Strategic Storytelling • Jan 6, 2022
040 Why Storytelling Is Your Most Productive Small Business Planning Tool
Strategic Storytelling • Jan 1, 2022
039 The Savvy Business Owner's Answer To The What's Your Story"Question
Strategic Storytelling • Dec 18, 2021
038 3 Ways To Ruin A Perfectly Good Story
Strategic Storytelling • Dec 18, 2021
037 Why Story Has More Impact Than Voice In Business Writing
Strategic Storytelling • Dec 17, 2021
036 Why Power Stories Deliver More Clients Than Power Words
Strategic Storytelling • Dec 7, 2021
035 How To Add A Holiday Theme To Your "Story That Sells"
Strategic Storytelling • Dec 1, 2021
034 How To Use Made-Up Stories For Your Real Business
Strategic Storytelling • Nov 25, 2021
032 "You've got a great story, but will it sell?"
Strategic Storytelling • Nov 13, 2021
031 Cool Business Storytelling Lessons From Some Very Uncool Music
Strategic Storytelling • Nov 6, 2021
030 Can This Personality Quirk Become Your Personal Brand?
Strategic Storytelling • Nov 1, 2021
029 Halloween Website Marketing Tips: Lose the ghosts that haunt your website & scare your sales
Strategic Storytelling • Oct 27, 2021
028 How To Tell An Origin Story That Leads To Clients & Sales
Strategic Storytelling • Oct 20, 2021
026 Why Entrepreneurs Don't (Usually) Need An Origin Story
Strategic Storytelling • Oct 8, 2021
025 Entrepreneurs: Should you reveal your journey to success?
Strategic Storytelling • Oct 4, 2021
024 "It's a business - not a Cinderella story"
Strategic Storytelling • Oct 2, 2021
023 The most important story for entrepreneur marketing
Strategic Storytelling • Sep 27, 2021
022 Stories that Explain, Preach & Deliver A Tough Message
Strategic Storytelling • Sep 19, 2021
021 Your Story Is Not A Hero's Journey
Strategic Storytelling • Sep 13, 2021
020 No More Boring Copywriting With These 3 Tips
Strategic Storytelling • Sep 1, 2021
019 How To Capture Your Audience As A Master Business Storyteller
Strategic Storytelling • Aug 18, 2021
More Productive Content Creation With This Storytelling Hack
Strategic Storytelling • Aug 12, 2021
016 Simplify your marketing by telling stories
Strategic Storytelling • Aug 4, 2021
015 Rebrand Your Small Business With Storytelling
Strategic Storytelling • Jul 16, 2021
014 The best strategy for entrepreneurs to learn what clients REALLY want
Strategic Storytelling • Jul 7, 2021
013 How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients
Strategic Storytelling • Jul 5, 2021
012 Create Marketing Content That Appeals To Your Audience's Values
Strategic Storytelling • Jun 23, 2021
011 What motivates your clients? The answer is in their baggage.
Strategic Storytelling • Jun 11, 2021
010 The 3 Stories An Entrepreneur Will NEVER Tell A Client
Strategic Storytelling • Jun 8, 2021
009 Business storytelling: How to keep your audience from drifting away when you're telling a compelling story
Strategic Storytelling • Apr 27, 2021
008 Insider Tips For Entrepreneurs To Maximize Value From Their Copywriters
Strategic Storytelling • Mar 22, 2021
007 How Successful Entrepreneurs Choose A Business Coach
Strategic Storytelling • Feb 8, 2021
007 Finding The Core Story For Marketing Your Small Business
Strategic Storytelling • Feb 6, 2021
006 Why Your Origin Story Really Is A Destination Story
Strategic Storytelling • Feb 2, 2021
005 Three Essential Stories To Grow Your Career
Strategic Storytelling • Feb 2, 2021
004 Copywriting Tips: Create Content That Positions You As An Authority In Your Field
Strategic Storytelling • Jan 24, 2020
003 The Stories We Tell Ourselves With Success Coach Melanie Yost
Strategic Storytelling • Jun 12, 2018
002 Donna Kozik on Storytelling To Write Your Book
Strategic Storytelling • Jun 8, 2018
001: Storytelling For Community With Alex Hillman
Strategic Storytelling • Jun 6, 2018
Podcast Topics
What You'll Talk About on This Show:
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We're booking guests to discuss business storytelling, content strategy, brand messaging. Remote recordings, Available Tuesday, Thursday. If you bring practical stories and clear takeaways, let's talk.
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Available Tuesday, Thursday
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