Value-driven Marketing
B2B Marketing Strategist
Share Long-Term Wins

Value-driven Marketing

Unlocking B2B Success Through Value-Driven Marketing Strategies

Value-driven Marketing

Unlocking B2B Success Through Value-Driven Marketing Strategies

B2B MarketingCustomer-CentricB2b Marketing Strategy
Spotlight on sustainable growth strategies
Conversational interviews with marketing leaders
Customer-centric insights that resonate
Distributed via top podcast platforms globally

About Value-driven Marketing

Unlocking B2B Success Through Value-Driven Marketing Strategies

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction.

Why Join Value-driven Marketing as a Guest

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HD Audio & Video Remote Ready Bucharest, Romania English
B2B Decision-Maker Audience

You reach B2B marketers, founders, and growth leaders tuned into sustainable strategy and buyer-first thinking.

Deep-Dive Case Studies

You'll discuss real-world campaigns, experiments, and go-to-market plays in a conversational interview format.

Expert Guest Roster

You'll join marketing leaders from Dreamdata, Onomondo, Lemlist, and more who've shaped the B2B landscape.

Podcast Apps Distribution

Your episode is distributed across Apple Podcasts, Spotify, and major platforms for maximum reach.

Episode Angles & Guest Pitches

✨ AI Enhanced
Market Entry Playbooks

Share how you've helped brands expand into new regions with a customer-first lens.

Localization strategy Buyer research Messaging alignment
Growth Marketing Experiments

Unpack how you test and validate marketing strategies that drive measurable B2B outcomes.

Experiment design Metrics tracking Team alignment
Messaging That Converts

Explore how you craft brand messaging that resonates with modern B2B buyers.

Voice of customer Positioning frameworks Content alignment
Customer Research Done Right

Break down your approach to interviews, surveys, and insights that shape effective marketing.

Interview techniques Insight synthesis Persona development
How You'd Contribute to the Show
Audience Takeaways

Your episode helps listeners apply proven, customer-first strategies to drive long-term business impact.

Hot Topics
How to align messaging with evolving buyer needs
What B2B marketers can learn from market entry case studies
Why customer research drives better campaign outcomes
Why Trust Me
Produced by STOICA, a B2B agency with deep industry roots
Guests include VPs, founders, and global marketing leads
Episodes cover real-world strategies, not just theory
The Ideal Guest

You're a B2B marketer, growth strategist, founder, or agency leader who prioritizes customer understanding and long-term value over hype and hacks.

Recent Episodes

Richard Parsons on Entering the UK Market the Smart Way

Value-driven Marketing Oct 24, 2025

Expanding into the US: Key lessons with Chris Eifert of Luxid Group

Value-driven Marketing Oct 17, 2025

Norway Market Entry: What Every B2B Leader Needs to Know. With Andreas Thue, Founder & Creative Director at Iteo

Value-driven Marketing Oct 2, 2025

Navigating the German Market: Insights from Dennis Güth, Chief Growth Officer at wob

Value-driven Marketing Sep 19, 2025

Social selling with zero BS in 2023

Value-driven Marketing Sep 26, 2023

Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair

Value-driven Marketing Jun 27, 2023

Build a winning paid media strategy for B2B SMEs and startups

Value-driven Marketing Mar 31, 2023

How B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake Marketing

Value-driven Marketing Feb 19, 2023

Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk

Value-driven Marketing Nov 3, 2022

Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io

Value-driven Marketing Oct 19, 2022

Podcast Topics

✨ AI Enhanced
What You'll Talk About on This Show:
B2B marketing podcast customer-centric marketing value-driven marketing marketing leadership sustainable growth marketing strategy

Be Our Next Guest

We're booking guests to discuss B2B marketing podcast, customer-centric marketing, value-driven marketing. Remote recordings, Available Thursday to Friday. If you bring practical stories and clear takeaways, let's talk.

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No speaking fees for podcast interviews
HD Audio & Video
Studio-quality video & audio
Audience Reach
No episode promotion
Flexible Schedule
Available Thursday to Friday

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