Anand Rao develops methods that shift the patterns trying harder keeps in place. He trained as a theoretical physicist at Cambridge, then spent two decades working out what was happening in oil fields deep underground from a few indirect measurements.

Anand Rao develops methods that shift the patterns trying harder keeps in place. He trained as a theoretical physicist at Cambridge, then spent two decades working out what was happening in oil fields deep underground from a few indirect measurements. For three decades he has also studied something seemingly more complicated: how people change. He spent three years teaching at a coaching school, and now works with founders, executives and doctors who tend to arrive already successful and stuck on the one thing success hasn't fixed. What they describe afterwards is a struggle carried for years gone in weeks, without the fight they expected. He describes his passion as a search for Surprisingly Elegant Change.