With over 14 years of experience in the data and experimentation industry, I currently serve as a director at Eclipse, a leading experimentation-focused agency in the UK. My passion lies in empowering product squads to scale their experiments, mitigate risks, and achieve remarkable outcomes—like smashing £3.5M OKRs in just six months.

With over 14 years of experience in the data and experimentation industry, I currently serve as a director at Eclipse, a leading experimentation-focused agency in the UK. My passion lies in empowering product squads to scale their experiments, mitigate risks, and achieve remarkable outcomes—like smashing £3.5M OKRs in just six months. My journey has been fueled by a love for statistics and an unwavering commitment to data-driven decision-making. I've had the privilege of sharing my insights with over 3,000 people across various platforms, including main stage speaking at international conferences and leading impactful webinars. Recognized as a top CRO in 2022 and 2023, I strive to inspire teams to harness the full potential of A/B testing, enhancing their decision-making processes for project success.