As the founder of Willa, I'm on a mission to revolutionize how we capture and leverage our ideas in a world overflowing with information, and regain ownership of our internet experience. With a rich background in Big Tech, including time spent at Meta and TikTok, I've immersed myself in social media, the creator economy, and advertising, learning valuable lessons about innovation and resilience.

As the founder of Willa, I'm on a mission to revolutionize how we capture and leverage our ideas in a world overflowing with information, and regain ownership of our internet experience. With a rich background in Big Tech, including time spent at Meta and TikTok, I've immersed myself in social media, the creator economy, and advertising, learning valuable lessons about innovation and resilience. Now, I’m 'building in public', revealing the raw, unvarnished truth of launching a startup. I am passionate about supporting ambitious women in tech and media as they navigate their career journeys, helping them balance their passions with the realities of ownership and burnout.