I’m Victor Chung, the CEO and Co-Founder of ETHA Natural Botanicals, where we’re dedicated to crafting transparent and innovative kratom products. Over the past eight years, I’ve navigated the challenges of building a multi-million dollar business in a controversial industry, driven by the incredible stories of our customers who find relief and support through plant-based wellness.

I’m Victor Chung, the CEO and Co-Founder of ETHA Natural Botanicals, where we’re dedicated to crafting transparent and innovative kratom products. Over the past eight years, I’ve navigated the challenges of building a multi-million dollar business in a controversial industry, driven by the incredible stories of our customers who find relief and support through plant-based wellness. I’m passionate about fostering honest conversations around addiction recovery, entrepreneurship, and the science behind kratom, all while advocating for education and transparency in this evolving space.