Gabriel Alonso Lie is the co-founder of Solaris Engine, where he helps founders turn content into trust, authority, and inbound demand — before prospects ever reach out.

Gabriel Alonso Lie is the co-founder of Solaris Engine, where he helps founders turn content into trust, authority, and inbound demand — before prospects ever reach out.

Born in Brazil, Gabriel moved to the Netherlands in his early twenties with no safety net. He started washing dishes, then worked his way through kitchens, logistics, customer support, and operations roles at companies like Nike, TomTom, and TrendWatching. That journey gave him a rare, ground-level view of how businesses actually function — and how slow systems, weak messaging, and manual processes quietly stall growth.

Long before AI became mainstream, Gabriel was already building complex systems. He spent over a decade as a developer, including five years as a game studio founder shipping VR and multiplayer titles on Steam. His background in large-scale workflows, data-oriented systems, and engineering discipline became the foundation for how he thinks about leverage, distribution, and scalability today.

Through Solaris Engine, Gabriel now helps service businesses and founders build authority-driven content systems that attract higher-quality leads, stronger talent, and better partnerships. Rather than chasing content volume, his work focuses on positioning — crafting founder-led narratives that establish trust before the first conversation ever happens.

Behind the scenes, Solaris Engine automates the entire growth engine: content distribution, lead capture, follow-up, sales pipelines, and onboarding. The result is simple — businesses grow without adding complexity, headcount, or manual effort. Automation isn’t the product; it’s the force multiplier.

What sets Gabriel apart is perspective. He has lived every layer of a business — from entry-level labor to engineering to ownership. He doesn’t talk about AI, content, or marketing in theory. He talks about what actually compounds results. On podcasts and stages, he speaks about building authority in crowded markets, why trust outperforms tactics, how small teams win with systems, and why the future of marketing is not more content — but smarter infrastructure behind it.

His story resonates with founders who want real leverage, not noise — and who understand that authority is the shortest path to growth.