I’m Amanda Mireles, founder of the Mireles Effect. After losing 115 pounds and overcoming addiction to alcohol and cigarettes, I discovered that lasting change begins with identity not motivation.

I’m Amanda Mireles, founder of the Mireles Effect. After losing 115 pounds and overcoming addiction to alcohol and cigarettes, I discovered that lasting change begins with identity not motivation. Today, I help people who feel stuck transform every area of their lives by changing the way they see themselves. Through identity based coaching and The Becomings community, I help people create healthier relationships, improve their finances, build confidence, transform their health, and become the person they’re meant to be. My mission is simple: when you change your identity, you change your life.