How to Get on Talk Shows as a Guest: 20 Ways, Cost + Guide 2026

Ever wondered what it would be like to get on a talk show online or even on national television?

Think about it, highly-engaged audiences, wider reach and a chance to show off your expertise. There are many reasons why it’s a win for coaches, consultants, entrepreneurs or anyone who wants to promote their brands.

Thankfully, it doesn’t have to be just a “what if”. With the right steps, you can easily approach producers and hosts and land that feature. 

This guide will show you how to get on talk shows, all the steps and tips you need to land an appearance. You’ll learn how to pitch your story, what talk show producers look for, and the truth about whether guests get paid. 

Getting on talk shows is all about strategy, preparation, and understanding the angles producers want.

Ready? 

I’ll show you exactly how to unlock insider information on getting booked on TV talk shows, radio shows, and podcasts.

How Do Talk Shows Work?

Talk shows are live or recorded programs where hosts interview guests, discuss topics, or feature demonstrations and stories for their audience. 

To create these engaging programs:

• Producers and hosts carefully select guests who bring unique perspectives, expertise, or stories to match the show’s tone and audience.
• Guests are invited to a studio or set for recording. Briefing is important so you know your cues and the structure of the interview.
• Once the show releases teasers or the entire episode, hop into promoting mode. Share clips of your appearance to maximize your visibility.

Talk shows meaning

A talk show is a format where a host leads conversations with guests to inform, entertain, or promote ideas. 

The different types of talk shows are:

1. TV talk shows: National or local shows like the Today Show or late-night programs.
2. Radio talk shows: Audio programs featuring interviews, call-ins, or themed discussions.
3. Podcast talk shows: Digital audio shows reaching niche or broad audiences.
4. Panel shows: A group of people gathering together and sharing about a single topic.
5. News talk shows: Programs featuring current events aiming to inform the public.
6. Lifestyle talk shows: They focus on themes of everyday living, health, wellness, entertainment, and human interest stories.

How to Get on Talk Shows (4 Ways)

Want to get on as a talk show guest? There are many avenues you can explore, each one requiring different approaches, an understanding of the show’s audience, and the value you can offer.

Here’s a simple guide you can follow:

1. Use a podcast matching platform: Platforms like Talks offer services to help you book podcast guest spots or connect with shows looking for experts like you.
2. Pitch your appearance: Reach out directly to shows by contacting producers or hosts and present your proposal. Communicate your value and why you’re just the thing their audience would want to get to know.
3. Leverage social media: Engage thoughtfully on Twitter, LinkedIn, or Instagram, where many media professionals are active. Building genuine relationships can make your pitch stand out when the time comes.
4. Partner with PR firms and booking services: These services specialize in pitching clients to media and can open doors to higher-profile shows. They handle relationships with producers and personalize your messaging to what each show is looking for.

How to get on a talk show as a guest

A media kit is your professional introduction for talk show producers. It’s a package that highlights who you are, your credentials, and why you’re a perfect guest. 

Here’s how to create a compelling media kit:

1. Create your speaker one sheet: Summarize your credentials, background, and key topics you cover. There are many speaker one sheet templates you can use as a springboard.
2. Compile your professional portfolio: Include high-quality photos and video clips of any previous public appearances.
3. Add testimonials: Put client success stories to build trust and credibility.
4. Give your contact information: Share your email address, profile links, and other relevant details so they can easily book you.

Your media kit should be concise and visually easy to scan. Focus on meeting the producer’s and host’s expectations.

How to reach out to a talk show online

Pitching to a podcast talk show is a strategic process. Follow this step-by-step guide to get booked on podcasts.

1. Research: Identify podcasts aligned with your expertise and audience.
2. Consume content: Listen to episodes and identify the host’s style and preferred topics.
3. Craft a brief pitch: Prepare a compelling personalized message or email explaining your story and how it fits their show.
4. Attach your podcast guest one sheet: Summarize your background and talking points. 
5. Propose possible themes: Offer potential interview angles or topics that engage their audience.
6. Follow up respectfully: Check in for updates without sounding too pushy or desperate.
7. Practice for your guesting: Once booked, rehearse your key story points, sound bites, and how you’ll connect with listeners.

How to reach out to a talk show on TV

Getting on TV talk shows doesn’t have to be just for celebrities or famous figures. Here’s how to book an appearance on national television with a strong pitch:

1. Know who to contact: Research the right producers, usually assistant or segment producers, not just general contacts.
2. Craft a pitch: Tell your story and how what you offer aligns with the show’s vibe and audience.
3. Have an interesting hook: To catch a producer’s attention, relate to current events or popular themes.
4. Send your pitch: Reach out via email or even a short phone call if contact information is available.
5. Proceed to an interview: If you get interest, a producer or host may want to do a call or phone interview to vet you further.

How to Do a Talk Show Guesting

Invited as a talk show guest? Great! Your next step is to prepare so you shine on the show:

1. Rehearse your main points: Practice explaining topics in a conversational but effective way. Sprinkle in short and memorable phrases that the host or audience can repeat.
2. Have a clear message: Communicate in a way that sticks, so those watching will leave with memorable key takeaways.
3. Find your unique angle: Identify what makes your story or expertise different from others, and use facts, fresh perspectives and anecdotes to show it.
4. Understand the talk show’s style: Match the show’s energy and pace with the way you speak.
5. Be camera-ready for TV: Show up as your best self and dress appropriately. 
6. Be yourself: Audiences connect to authenticity. Just relax and let your personality come through.
7. Let your personality shine through: A compelling story isn’t just the content but the way you deliver it. Confidence, warmth, humor, or passion can make your angle irresistible.
8. Stay on track: Be ready to bridge back to your key points if the conversation drifts.
9. Improve your communication skills: Practice makes perfect, so consider working with a media coach if possible.

That said, when you’re on a show, no matter how big or small, make the most out of your experience. 

I’ve used the momentum from being on different shows to build my reputation and relationships. Asking for referrals and intros expands my impact beyond one talk show interview.

Expectations about guests on talk shows 

As a talk show guest, you’re expected to play your role well. Talk show hosts and producers expect guests to:

• Arrive on time and be professional.
• Be comfortable with live or recorded interviews.
• Be able to engage the audience with personality and expertise.
• Speak casually and avoid overly complicated terms or jargon.
• Handle unexpected questions with grace.
• Follow the show’s format and time limits.
• Promote the interview afterward on social media, if possible.

Learn how shows find podcast guests with this guide.

How Much Do Guests Get Paid on Talk Shows?

Being a guest on talk shows is an excellent way to promote yourself, grow your client base, and share your expertise live with a wide audience. 

But many wonder: do talk show guests actually get paid for their appearances? 

The answer varies and depends on the type of guest, the show, and the level of celebrity.

Are guests paid to be on talk shows?

In most cases, guests are not paid to appear on talk shows. The reason is simple: Appearances are considered publicity.

Instead of money, you get incredible exposure and build your authority by sharing your message with a national or niche audience. 

Other benefits include:

• Building your reputation as an expert.
• Getting new clients or sales leads.
• Networking with industry insiders or other guests.
• Creating content to repurpose on your own channels.
• Sharing your story in a way that can boost your business long-term.

Do celebrities get paid to be on talk shows?

Celebrities often have a different experience. Some famous guests on national TV talk shows do receive appearance fees, though the rates can vary widely. 

For example:

• Well-known celebrities might get payments ranging from a few hundred dollars up to several thousand dollars per appearance.
• Other celebrities participate mainly for the promotional value rather than the direct pay.
• Shows like The Ellen DeGeneres Show or Late Night talk shows might operate differently depending on their budget and guest profile.

When talking about celebrity guests, these iconic names can’t be missed. Here are some of the most memorable talk show guests and the reasons why:

• Tom Hanks: He’s guested on numerous shows like David Letterman’s, delivering warm and memorable anecdotes that resonate deeply with audiences.
• Norm Macdonald: He’s a comedian who became a late-night favorite for his jazzy way of building punchlines that left hosts and audiences entertained.
• Albert Brooks: His creative routines with Johnny Carson, including impersonations and quirky humor, made him one of the most beloved talk show guests in TV history.

Are celebrities paid to go on talk shows?

Celebrities usually don’t get significant pay for talk show appearances. Instead, they get the following perks:

• Covered travel expenses and hotel stays.
• Exposure to millions of national TV audiences.
• Opportunities to sell books, products, or tickets.
• Connections to producers that can lead to future bookings.

How to Get Your Own Talk Show

Dreaming of hosting your own talk show? The process involves building your brand, content, and audience step-by-step.

1. Get clear on your niche: What kind of topics will you talk about and who do you want to listen to you?
2. Develop a show concept: Think about what best suits your expertise and personality. If you have a talent for connecting with people and bringing out their stories, make an interview show.
3. Build your online presence: Start creating accounts and growing followers on YouTube and social media, even before you launch.
4. Network: Reach out to local networks or use online platforms to pitch your show.
5. Create a pilot episode: Test out by recording an episode and asking for feedback.
6. Keep learning: Be persistent and continuously improve your hosting skills.

How to get a radio talk show

Radio remains a powerful platform to reach audiences live. Here’s how to start a radio talk show:

1. Gain experience: Volunteer or work for local or internet radio stations.
2. Improve your skillsets: Build strong communication, interviewing, and content creation skills.
3. Do your homework: Learn the technical and performance aspects of radio hosting.
4. Come up with a pitch idea: Develop a unique show idea supported by market research.
5. Produce a test episode: Create a demo or pilot broadcast to showcase your style.
6. Connect with producers or hosts: Approach radio stations with your concept.

You can also start your own internet radio show online quickly with minimal costs.

Walk the Talk

How to get on talk shows is a simple process if you have the right strategy for pitching yourself. 

With preparation and an understanding of what producers and hosts want, you can get your share of the spotlight and expand your impact.

Find the right talk show podcasts aligned with your niche. Simplify your search with Talks as your podcast matching tool.

Just fill up your Talks Creator profile, add in your experience and previous appearances. The algorithm makes sure you show up in front of the right shows.

No hassle of sending a ton of emails with no response. Every pitch you send is relevant to you.

Sign Up for a Talks Creator Profile Now.