Are you ready to grab the mic and share your voice with the world?
Whether you’re launching your own show to boost your business or looking to get booked as a guest, understanding the landscape is step one.
There isn’t a single way to podcast, and knowing the different genres helps you find where your message fits best.
There’s a niche for all kinds of topics out there. It’s just up to you to claim your spot.
If you’re looking for demand, it’s helpful to follow the pulse of the crowd. Let’s dive into the 20 most popular podcast genres so you can pick the perfect lane for your brand.
20 Different Podcast Genres (2026 Snapshot)
Just want the quickest answer to your question? Here are 20 of the best podcast genres you can choose from to kick off your own show:
- Interview podcast: Best for coaches and consultants wanting to network and share expert insights.
- Solo show or monologue: Best for thought leaders who want to build deep authority on a specific topic.
- Conversational or co-hosted: Best for entertaining audiences with chemistry and banter.
- True crime: Best for storytellers who love suspense and investigation.
- Comedy: Best for entertainers who want to make people laugh.
- News podcasts: Best for journalists and analysts covering timely updates.
- Business and entrepreneurship: Best for founders sharing strategies and growth tactics.
- Health and fitness: Best for wellness coaches and medical professionals.
- Society and culture: Best for discussing social issues and human behavior.
- History: Best for academics and enthusiasts who love the past.
- Educational: Best for teachers and experts providing actionable value.
- Arts: Best for artists, art critics, and historians who want deep dives on masterpieces.
- Science: Best for scientists or researchers to share their findings and thoughts on scientific principles.
- Pop culture: Best for fans discussing movies, TV, and celebrity trends.
- Sports: Best for analysts and fans discussing games and athletes.
- Religion and spirituality: Best for faith leaders and spiritual guides.
- Music: Best for musicians talking about their process or avid fans discussing top hits.
- Tech: Best for developers, reviewers, and futurists.
- Fiction or audio drama: Best for creative writers building world-class audio dramas.
- Investigative journalism: Best for reporters uncovering deep truths over several episodes.
What Is Podcast Meaning?
A podcast is a digital show (audio or video) available on the internet for downloading to a computer or mobile device.
Podcasts are usually released as a series, where subscribers receive new episodes automatically. Think of it like on-demand radio that covers every topic imaginable, from business tips to fictional stories.
It’s also an intimate medium that allows you to speak directly into the ears of your ideal client or audience.
What is a podcast example?
Podcasting has exploded in popularity because it’s accessible, portable, and incredibly niche-specific. You can listen while commuting, working out, or doing chores, perfect for listeners with busy lives.
Some popular examples include:
- The Joe Rogan Experience: Massive following, best known for unfiltered long-form interviews.
- Serial: An investigative journalism podcast with gripping storytelling.
- SmartLess: A comedy podcast hosted by Jason Bateman, Sean Hayes, and Will Arnett where they interview celebrity guests.
How a podcast works
Creating a podcast involves the following processes:
- Recording: Capture audio, usually with a microphone and podcast recording and editing software.
- Editing: Remove background noise and add intro and outro music to sound professional.
- Publishing: Upload the final show to a podcast hosting platform.
- Distributing: Once hosted, the podcast hosting platform distributes your audio show to directories like Apple Podcasts, Spotify, and Google Podcasts via an RSS feed.
- Promoting: Get new listener traffic. Announce your new podcast show or podcast episode to social media and other platforms.
20 Types of Podcast Genres List
One of the first steps in starting a podcast is to lock in on a genre. Your podcast genre dictates your concept, episode topics, and format.
Let’s break down the different types of podcasts, talking about conventions, audiences, and examples to help you decide which podcast genre aligns with your goals.
1. Interview podcast: Best podcast genres
Want a genre that puts you in front of other people’s audiences fast? Interview podcasts do exactly that by featuring a new guest each episode.
(This is my go-to format for listening and recording podcasts.)
It works especially well when the guest is a founder in a similar online business who can clearly explain how they operate, grow, and make decisions.
- Examples: The Tim Ferriss Show, Smartless, and How I Built This
- Ideal audience: People looking to learn from experts, get inspired by success stories, or discover new industry trends.
- Conventions: A standard intro, a prepared set of questions, and focusing on the guest’s expertise or life story.
2. Solo show or monologue: Top podcast genres
A monologue podcast features just one host speaking directly to the podcast listeners. This builds incredible trust and authority because the audience spends intimate time with your voice and ideas.
- Examples: Ryan Holiday’s The Daily Stoic and Dan Carlin’s Hardcore History (often solo)
- Ideal audience: Listeners seeking specific advice, mentorship, or a deep dive into a specific topic without distractions.
- Conventions: Highly scripted or well-outlined content, often shorter in length, and focused on delivering high value quickly.
3. Conversational or co-hosted podcast
This format involves two or more hosts discussing a topic with chemistry and banter. More than a broadcast, it feels like eavesdropping on a conversation between friends.
- Examples: Stuff You Should Know, My Favorite Murder, and The Pivot
- Ideal audience: People who want to be entertained while they learn and enjoy the dynamic of a relationship between hosts.
- Conventions: A consistent co-host, recurring inside jokes, and a relaxed, unscripted vibe.
4. True crime: Most popular podcast genres
True crime is a top genre that explores real criminal cases. It taps into human curiosity about the darker side of life and justice.
- Examples: Serial, Crime Junkie, and Dr. Death
- Ideal audience: People who love mysteries, psychology, and suspenseful storytelling.
- Conventions: Suspenseful music, deep research, and a serious, often investigative tone.
5. Comedy
Comedy podcasts are meant to make you laugh and are great for a cheerful vibe. They can be stand-up sets, improv, or just funny people talking about current events.
- Examples: Conan O’Brien Needs A Friend, Comedy Bang! Bang!, and WTF with Marc Maron
- Ideal audience: Listeners looking to de-stress and be entertained during their commute or downtime.
- Conventions: High energy, humor, and often explicit language or controversial but good podcast topics.
6. News podcasts
News podcasts provide updates on what is happening in the world. They can be daily briefs or deep dives into specific political issues.
- Examples: The Daily, Up First from NPR, and Pod Save America
- Ideal audience: People who want to stay informed but don’t have time to watch TV news.
- Conventions: Professional reporting, sound bites from actual events, and concise delivery.
7. Business and entrepreneurship
Perfect for an audience of coaches and consultants, these shows focus on growth, marketing, and leadership. They act as practical resources for professional development.
- Examples: Diary of a CEO, Marketing School, and EntreLeadership
- Ideal audience: Entrepreneurs, founders, and professionals looking to scale their careers or companies.
- Conventions: Actionable advice, case studies, and entrepreneurship success stories.
8. Health and fitness
Health and fitness podcasts cover nutrition, exercise, mental health, and medical advice. They appeal to the massive wellness market.
- Examples: The Huberman Lab, Mind Pump, FoundMyFitness
- Ideal audience: People interested in biohacking, weight loss, or living a longer, healthier life.
- Conventions: Science-backed claims, expert guests, and Q&A segments.
9. Society and culture podcast by genre and style
This broad category covers how humans interact, social issues, and travel. It’s a catch-all for shows that explore the human experience.
- Examples: This American Life, Revisionist History, and Ologies with Alie Ward
- Ideal audience: Curious minds who want to understand the world and people better.
- Conventions: High-quality production, on-location recording, and thoughtful commentary.
10. History
History shows take listeners back in time. They can be academic or entertaining, retelling famous events or obscure facts.
- Examples: Hardcore History, The History Chicks, and Lore
- Ideal audience: History buffs and students who enjoy learning about the past.
- Conventions: Extensive research, dramatic narration, and sometimes sound effects.
11. Educational Apple Podcast genres
Educational podcasts are designed to teach a specific skill or subject. They turn every listening session into a learning experience.
- Examples: Duolingo Spanish Podcast, TED Radio Hour, and Science Vs
- Ideal audience: Lifelong learners who want to get new knowledge on the go.
- Conventions: Structured lessons, clear takeaways, and credible sources.
12. Arts
This type of podcast covers design, fashion, literature, and visual arts. It’s designed to attract creatives and culture enthusiasts.
- Examples: 99% Invisible, ArtCurious, and The Lonely Palette
- Ideal audience: Artists, designers, and people who appreciate creativity and aesthetics.
- Conventions: High production value and an interview format with creators.
13. Science
Science podcasts break down complex concepts into understandable conversations. Think about having a friend explain everything from space to biology.
- Examples: Radiolab, StarTalk, and Science Friday
- Ideal audience: Science enthusiasts and curious people who want to understand how the universe works.
- Conventions: Using sound design to explain concepts, expert interviews, and speaking with a sense of wonder.
14. Pop Culture: Top podcast in Spotify
Pop culture podcasts dissect movies, TV shows, celebrity gossip, and internet trends. They are often fast-paced with opinionated and high-energy podcasters.
- Examples: The Rewatchables, Pop Culture Happy Hour, and Call Her Daddy.
- Ideal audience: Fans who want to keep up with trends and hear opinions on their favorite entertainment.
- Conventions: Lively debate, reviews, and a very casual tone.
15. Sports
Sports podcasts offer commentary, analysis, and fan reactions. They are huge for dedicated fanbases.
- Examples: The Bill Simmons Podcast, Pardon My Take, and The Ryen Russillo Podcast
- Ideal audience: Sports fans who want analysis beyond the live game.
- Conventions: Hot takes, predictions, and player interviews.
16. Religion and spirituality
This genre includes sermons, meditation guides, and discussions on faith. It can help listeners feel calm and reflective, making it a good listen when you want to introspect.
- Examples: The Bible in a Year, On Being, and Joel Osteen Podcast
- Ideal audience: People looking for spiritual growth, comfort, or theological education.
- Conventions: Inspirational tone, scripture reading, and personal reflection.
17. Music: Spotify podcast genres
Music podcasts discuss albums, history, or interview artists. If you want to hear how a break down of how songs were made, tune in to this genre.
- Examples: Dissect, Broken Record, All Songs Considered and Song Exploder
- Ideal audience: Audiophiles and music fans who want deeper context on the songs they love.
- Conventions: Playing clips of music (rights permitting), deep analysis, and artist interviews.
18. Tech
Tech podcasts cover the latest gadgets, software, and industry news. They help listeners stay ahead in the digital world.
- Examples: The Vergecast, Waveform, and Accidental Tech Podcast
- Ideal audience: Techies, developers, and early adopters.
- Conventions: Reviews, spec comparisons, and industry best practices.
19. Fiction or audio drama
Audio dramas are like movies for your ears. They’re built on talented voice actors and sound design to tell fictional stories.
- Examples: Welcome to Night Vale, The Black Tapes, and Myths and Legends.
- Ideal audience: People who love audiobooks but want a more immersive experience.
- Conventions: Scripts, voice acting, and heavy use of sound effects.
20. Investigative journalism
Investigative journalism podcasts spend a long time uncovering one story. They often lead to real-world changes or reopened cases.
- Examples: In the Dark, To Live and Die in L.A., and Slow Burn
- Ideal audience: Listeners who want deep reporting on serious issues.
- Conventions: High stakes, interviews with primary sources, and high production value.
What Are the Most Popular Podcast Genres?
If there’s a topic you can think of, there’s likely a podcast niche for it. But if you want to make an impact, go for the sure crowd favorites.
The big three are:
- News: News podcasts are popular because they give real-time updates and expert analysis on current events. They keep busy audiences informed during commutes or routines.
- Comedy: These types of podcasts entertain you with the hosts’ humor, in-jokes, and entertaining setups. Perfect for casual listeners who need a pick-me-up after a long day.
- True crime: True crime podcasts captivate audiences with well-researched, deep dives into real cases. If you’re up for a bit of tension, they give you a bit of thrill and mystery.
All three appeal to broad human interests: curiosity, humor, and the need to be informed.
3 Example of podcasts you can study
Let’s look at the most popular podcast from each top genre:
- News: The Daily is popular for quick news updates hosted by the best journalists around the world.
- Comedy: This Past Weekend w/ Theo Von ranks highly by blending nostalgic storytelling, humor, and casual guest chats that feature long, relatable conversations.
- True crime: Crime Junkie captivates audiences with suspenseful narratives of real criminal cases, delivered with clear storytelling and emotional depth.
These popular podcasts have defined what podcast listeners expect in terms of quality and consistency.
6 Podcast genres statistics you should know
If you are thinking about starting a podcast or choosing where to get booked, the numbers tell an interesting story about podcasting. Here are various podcast statistics to consider:
- True crime: This is the podcast genre most likely to place a show in the top 200 charts (Edison Research, 2023).
- Top-performing: Among the top genres are News (25% of downloads), True Crime (19%), and Comedy (13%) (Triton Digital, 2024).
- Podcast listeners: Men aged 25-34 make up the core audience of podcasting (Edison Research).
- Demographics: More male audiences tune into Comedy and News podcasts (61% and 56% respectively). Meanwhile, women make up 67% of true crime listeners (Triton Digital, 2024).
- Apple Podcasts: This platform hosts nearly 3 million podcasts, making it a critical directory for visibility (Podcast Industry Insights, 2025).
- Podcast format: The most common podcast episode length is between 20 and 40 minutes, fitting perfectly into the average commute (Buzzsprout, 2025).
How to Choose from Different Types of Podcast Genres (Checklist)
Choosing the right genre is the first step to your success, whether you are a host planning to launch a show or a guest looking for opportunities to be visible.
Here’s how to make the right call:
☐ Identify your goal: Do you want to teach (educational), entertain (comedy), or network (interview)? Your business goal should dictate the format.
☐ Assess your resources: Audio dramas require actors and sound design. A solo show just requires you and a mic. Be realistic about your time and resources.
☐ Analyze your audience: Does your ideal client listen to business shows or self-improvement? Go where they are already listening.
☐ Check the competition: Look at various types of podcast formats and genres to see what’s saturated and what different formats have opportunities to grow. Maybe there’s a gap in the market for a specific topic within your niche.
☐ Pick a format: Decide if you want to be episodic or serialized. This helps you plan how to batch record and release episodes.
How to follow podcast genre conventions
Once you pick a genre, you need to meet listener expectations. Here’s how to fit in while standing out.
- Study the greats: Listen to the top ten shows in your chosen podcast genre. Note their intro length, tone, and structure.
- Match the tone: If you’re doing true crime, keep it serious. If it’s comedy, keep the energy high. Listeners have certain expectations when they press play.
- Use the right gear: You don’t have to start with the perfect setup, but make sure the audio quality is good for the genre you choose. For example, educational podcasts need crisp audio, and storytelling podcasts need better editing software for music beds.
- Deliver on the promise: If your title says “How To,” make sure you actually teach something. If it’s a game show, make sure the rules are clear.
- Be consistent: Whether it’s weekly or daily, podcasts often succeed when they follow a reliable release schedule.
Want an easier way to study podcasts in your genre? With Talks, you can sign up, and listen to the shows you like, and get matched to shows you’ll like in one place.
Get more tips for starting your show with these guides on finding guests and coming up with your podcast name.
Claim Your Spot
Understanding the different podcast genres and formats is your first step to mastering the medium.
Whether you want to launch a true crime hit, a niche business show, or an interview podcast that grows your network, there’s a space for you.
Ready for your voice to reach millions? Own that spot today, even without a big following or even your own show.
Just get booked on top podcasts to learn the ropes and expand your network.
How?
Create a FREE Talks Profile and let AI tools get you in front of hosts looking for a guest exactly like you.
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