Most coaches, authors, and entrepreneurs I speak to want the same thing: more visibility. The kind of exposure that brings in new clients, book sales, and speaking invites.
Podcasts are one of the best ways to get that, but the process of actually getting booked can be a grind.
That’s where Podcast Bookers steps into the picture.
They focus on one thing: connecting experts with the right shows. Instead of spending hours researching podcasts, figuring out who to contact, or sending out cold pitches, their team handles it for you.
In this article, we’ll take a proper look at Podcast Bookers. What they do, how much it costs, what real users say about them, and how they stack up against other agencies.
I’ll also share what to watch out for if you’re comparing services and how to make the most of whichever option you choose.
What Is Podcast Bookers?
Podcast Bookers is one of the older names in the podcast guesting space.
It was set up by marketers who were sick of seeing agencies hand off booking work to cheap virtual assistants with no real idea what makes a good pitch or a good show.
Instead, they built a team of bookers who actually understand SEO, marketing, and how to line up quality interviews.
Their big angle is that podcast guesting isn’t just about “getting on shows.”
They push the SEO and authority side using podcasts to build backlinks, boost rankings, and grow trust. That’s where they claim to stand out.
How Podcast Bookers works
They keep it simple and position themselves as done-for-you:
- Apply: You fill in an application, because they only work with certain types of clients.
- Get booked: A booking agent finds podcasts in your niche, writes pitches, and handles the back-and-forth with hosts.
- Show up and talk: You do the interviews, while they handle scheduling, replacements if a show cancels, and all the grunt work.
That’s their whole model: they take care of outreach so you just turn up and deliver.
Services offered by Podcast Bookers
Here’s what you actually get when you roll with Podcast Bookers:
- Dedicated booker: One go-to pro running point on your bookings, keeping everything organized so you never drop the ball.
- Podcast research: They dig up shows that actually fit your niche and audience. No wasted time on dead podcasts or random hosts.
- Custom pitches: Every pitch is written to hit the host’s sweet spot, getting you noticed instead of ignored.
- Scheduling: They handle all the email tennis, calendar confirms, and follow-ups, so your time is yours.
- Episode replacements: Host cancels? No problem. They lock in another spot so momentum doesn’t stall.
- One-sheet and media kit: Pro-level guest bio, photos, and materials that make you look ready for prime time.
- Interview prep: Quick coaching to make sure you sound sharp, confident, and like you know your stuff.
- SEO strategy: Each appearance is used to build backlinks, lift rankings, and grow authority, not just fill airtime.
- Agency reseller option: Lets other agencies plug into the system and offer podcast guesting under their own brand.
Pros and cons of Podcast Bookers
If you’re trying to figure out if Podcast Bookers is worth your time, here’s a clear look at what they do well and where they fall short.
Pros:
- Marketers first: The team knows SEO and outreach, not just sending cold emails.
- SEO and authority focus: Placements build backlinks and trust, not just audience numbers.
- Proven track record: Works well for authors, coaches, and business owners.
- Dedicated account manager: You have one person handling your bookings, not a rotating team.
Cons:
- Pricey for beginners: Plans start around $700/month.
- Results take time: SEO and authority gains usually show after 6-12 months.
- Limited niches: Best for authors, entrepreneurs, and established business people.
Podcast Bookers Pricing
Podcast Bookers keeps it simple with three monthly podcast booking plans.
Each plan gives you a dedicated booking agent and covers research, pitching, scheduling, and follow-ups. The main difference is how many bookings you get per month.
- Rainmaker: 4 bookings per month, $900/month
- Pro: 3 bookings per month, $800/month
- Starter: 2 bookings per month, $700/month
Each plan also includes:
- Custom pitch creation: Tailored for each show.
- Episode replacements: If a show cancels.
- Detailed email summary: Keep track of all communications.
- Custom one-sheet for pitching: $150 value.
Pricing isn’t cheap, but they find podcast guests and work with authors, entrepreneurs, and agencies who want results and are willing to commit to the long game.
Podcast Bookers reviews
Real users tend to highlight three things about their podcast booking services: quality of bookings, communication, and results. Here’s a snapshot:
- High-profile results: “We are thrilled with the service, and it helped our book achieve NY Times bestseller status! Thank you so much for your help.” – Cyrus Khambatta, PhD & Robby Bartbaro, MPH, Mastering Diabetes
- Trusted by hosts: “I’ve worked with them as a customer twice now, and have been very happy with the personalized service, great communication, and high-quality podcast bookings they’ve delivered on both sides of the mic.” – Kathleen Booth, Podcast Host, Inbound Success
- SEO impact: “Our rankings and traffic are skyrocketing! Our website now outranks major industry players for their own products. Unbelievable.” – Ben Juncker, Craftsman’s Choice
- Long-term gains: “There are so many benefits to guesting on third party podcasts, and their team takes so much of the work out of the process. Highly recommended.” – Ethan Beute, Chief Evangelist, BombBomb
- Revenue growth: “Not only do I regularly get leads from podcast listeners, but my website’s rankings and traffic have exploded…HUGE bang for your buck!” – Chad Peterson, Peterson Acquisitions
Across the board, clients appreciate their hands-on approach, marketing know-how, and focus on getting the right podcasts, not just any podcast.
The only “catch”?
These results take time, and the service is an investment.
7 Best Podcast Bookers Alternatives & Competitors
There are plenty of podcast booking agencies out there.
The “best” depends on what you’re after, e.g., more guaranteed bookings, tighter niche targeting, or a full-service approach. A few top options:
- Talks.co: A free platform where hosts and guests connect directly, helping you get discovered and booked without endless pitching. $9-$90/month.
- The Expert Bookers: Locks in steady, relevant podcast bookings for coaches and experts, saving you the grind. $700-$2,520/month.
- Earworm Podcast Agency: Full-service approach with booking, prep, and production, so you show up polished every time. Starts around $1,625 for four shows.
- Guest Influence: Focuses on established, vetted podcasts with real audiences, so your interviews actually matter. $800-$1,200/month.
- Interview Valet: Custom campaigns that target the right shows to grow exposure, authority, and SEO. From $1,375/month.
- Kitcaster: Matches you with the right podcasts and preps you to hit the audience perfectly. Starts at $199/month.
- LemonPie: Handles high-impact placements for companies and founders, managing outreach, prep, and strategy end-to-end. Starting at $3,000/month.
What is better than Podcast Bookers?
Booking agencies aren’t your only option. If you want more than a middleman sending pitches, here are a few stronger routes to get quality podcast guest spots:
- DIY pitching: Learn the ropes yourself, research the right shows, and build direct relationships with hosts. It takes more time but gives you total control.
- Done-with-you training: Programs that teach you how to pitch and land interviews yourself so you can own the process long-term.
- Podcast networks and communities: Platforms (like Talks) connect you directly with hosts looking for guests, making it easier to match without endless outreach.
- PR and visibility coaching: Instead of just booking you, these services help you refine your message, sharpen your interview skills, and turn guest spots into clients.
- Hybrid solutions: Some experts mix agency help, networking, and their own outreach so they’re never dependent on one source.
The key? Don’t settle for just “getting booked.” Pick an option that actually grows your authority, drives leads, and gets you in front of the right audience.
How to Choose the Best Podcast Bookers Alternative Platform for You (Checklist)
Picking the right podcast booking agency isn’t just about price or number of shows. They should fit your goals, match your podcast hosting style, and add value to your existing business growth strategy.
The right alternative can save time, boost visibility, and actually bring in clients or revenue instead of just “checking boxes.”
Here are ten steps to choose the right alternative:
☐ Check their pace: Do they move fast enough to match your marketing rhythm or slow and steady?
☐ Look at communication style: Do they talk like humans or just send automated updates?
☐ Evaluate transparency: Can you see how you get booked on podcasts and where your bookings stand without chasing updates?
☐ Assess process simplicity: Are they making it complicated or keeping your workflow smooth?
☐ Gauge accountability: Will they take ownership if something goes wrong, or leave you hanging?
☐ Consider integration: Can their tools and scheduling fit your current systems?
☐ Spot extra perks: Do they offer helpful templates, scripts, or insights beyond basic booking?
☐ Review responsiveness: Are they quick to answer questions or slow to react?
☐ Check thought leadership: Are they actively innovating in podcast booking, or coasting on old methods?
☐ Match energy and mindset: Do they “get” your business vibe, or feel like just another vendor?
Looking for more options? Check out Matchmaker.fm alternatives or Podmatch alternatives to see how other platforms compare.
What to look for in a Podcast Bookers alternative (Checklist)
When evaluating podcast guest booking service options, pay attention to:
☐ Experience and track record: How long have they been booking, and what results have they delivered?
☐ Targeted show placements: Do they match your niche and audience, not just any podcast?
☐ Interview coaching and prep: Will they help you sound sharp and convert listeners into clients?
☐ ROI-focused strategy: Are bookings aligned with leads, sales, or speaking opportunities?
☐ Dedicated support: One point of contact who manages the process and follows up with you.
☐ Customization and flexibility: Can they adapt campaigns to your goals and messaging?
☐ Client success stories: Look for real examples of revenue growth, book launches, or authority-building.
Want to really nail your next guest interview? Read our full guide on how to be a guest on a podcast for more insider tips.
Which Podcast Bookers alternative is best for you?
The “best” alternative depends on your goals, budget, and time commitment:
- If you want SEO and authority-focused placements, Podcast Bookers is strong.
- If you want high-touch support, coaching, and revenue-driven bookings, Interview Connections is a clear step up.
- For full-service production or niche expertise, agencies like Earworm, Guest Influence, or PodWritten may fit better.
- If you’re budget-conscious but want targeted results, options like Kitcaster or The Expert Bookers give solid placements at lower cost.
- If you want more control and flexibility, Talks connects you directly with hosts looking for guests, with plans starting from just $9 a month.
Ultimately, the best fit is the one that gets you in front of the right audiences and makes your podcast appearances count, not just a list of shows to check off.
Your Podcast Sidekick Just Showed Up
Podcast Bookers has made a name for itself helping experts get booked on high-quality podcasts, boost authority, and generate traffic and leads.
Their focus on SEO, audience reach, and professional pitching makes them a solid choice for anyone looking to grow as a guest.
But if you’re serious about landing the right shows? The ones that bring in leads, clients, and real visibility?
Then it’s time to try Talks.
With a free Talks Creator profile, you can showcase your expertise, get discovered by hosts actively looking for guests, and line up interviews without the grind of cold pitching.
Stop chasing bookings. Start attracting them.
Claim your FREE Talks Creator profile right now and put yourself in front of the right audiences.
