13 Best Podcast Booking Agency Picks 2026: Reviews, Costs & Guide

Getting on the right podcasts can change everything. More clients. More credibility. More doors opening.

But chasing shows, sending cold emails, hoping to get noticed? That’s a grind most don’t have time for.

A podcast booking agency takes that off your plate. 

This guide lays out the 13 best podcast booking agencies, how they work, the types you’ll run into, and the key questions to ask before hiring one. 

Once you’re done, you’ll know exactly which agency can get you in front of the right target audience, fast.

13 Best Podcast Booking Agency Options (Snapshot)

Podcasts get you seen, heard, and trusted. But not every agency delivers the same results. Here’s a quick look at the top 13 options:

1. Best for steady bookings: The Expert Bookers
2. Best for SEO-focused growth: Podcast Bookers
3. Best for full-service support: Earworm Podcast Agency
4. Best for guaranteed high-quality placements: Guest Influence
5. Best for niche entrepreneurs and authors: Interview Valet
6. Best for client- and exposure-driven placements: Interview Connections
7. Best for targeted, high-touch prep: Kitcaster
8. Best for companies wanting hands-on strategy: LemonPie
9. Best for multiple appearances efficiently: Call for Content
10. Best for highly targeted outreach: Pearl Lemon Leads
11. Best for health and wellness brands: PodWritten
12. Best for fully managed, premium service: Podcast Ally
13. Best for self-managed guest discovery: Talks.co

What Is a Podcast Booking Agency?

A podcast booking agency is a partner that uses networks, processes, and data to turn podcast guest appearances into real business results.

What they do:

1. Connections: Agencies know hundreds of hosts and active, credible shows.
2. Data-driven pitching: They track responses, audience size, and engagement to focus on results.
3. Handle the busywork: Outreach, follow-ups, and rescheduling so you can focus on your message.
4. Service level: From basic outreach to full campaigns with reporting, coaching, and promo support.
5. Measure results: Podcast guest bookings, audience reach, and leads, not just podcast interview appearances.

Podcast booking agency white label

A white-label podcast booking agency works behind the scenes for another company, coach, or service provider. 

They handle all the outreach, pitching, and logistics while letting the front-facing brand take the credit. Unlike standard agencies, white-label teams don’t interact directly with your clients. 

They operate as your secret weapon, giving you a full-service booking solution without needing the internal expertise or extra staff.

Podcast booking company vs podcast booking agency

The terms are often used interchangeably, but there’s a difference:

• Podcast booking company: Handles logistics, e.g., finding shows, sending emails, scheduling. Less strategy, fewer insights.
• Podcast booking agency: Full-service partner. Manages outreach, strategy, pitching, and sometimes messaging for podcasters. Established host relationships make landing quality spots easier.

In short: a company handles the tasks. An agency handles the results.

6 Different types of podcast booking agencies

Not all agencies work the same. Here’s the breakdown:

1. Full-service: Manage everything from show research to scheduling and promo.
2. Niche: Specialize in specific industries or types of podcasts.
3. Guest-for-podcast: Focus purely on getting clients booked as guests.
4. Podcast-host-focused: Focuses on how to find and book guests for shows.
5. White-label: Do the work behind the scenes for another company or coach.
6. Boutique vs large: Size and approach. Boutique agencies are hands-on, large agencies handle volume and have more connections.

Podcast booking agency cost

Hiring and working with a podcast booking agency isn’t just paying for outreach. You’re paying for access, connections, and results.

• Entry-level ($500-$1,500/month): Basic research, outreach, scheduling. Smaller network, fewer high-profile placements.
• Mid-tier ($1,500-$5,000/month): Targeted show selection, some reporting, light client support. More time per client, stronger host relationships.
• Premium ($5,000+/month): Top-tier shows, dedicated account managers, full reporting, bonus services like coaching or PR support.

What Is a Podcast Talent Agent?

A podcast talent agent acts as a strategist for your voice and your brand through: 

• Strategic placement: Pick shows that build authority.
• Message sharpening: Help craft talking points that land.
• Opportunity management: Evaluate which appearances are worth your time.
• Career planning: Map long-term visibility and credibility.
• Negotiation and logistics: Handle scheduling and agreements.

Podcast talent agency vs podcast booking agency

Here’s the real difference:

• Podcast talent agency: Strategy and positioning. Chooses shows that grow authority and manages opportunities.
• Podcast booking agency: Handles outreach and logistics. Gets the interviews scheduled.

A talent agent gives you direction, relationships, and leverage. A booking agency executes the mechanics. 

One builds influence. The other fills the calendar.

13 Top Podcast Booking Agencies

​​Getting on the right podcasts is about picking the right shows, telling your story, and building credibility in a way that actually grows your brand. 

These 13 agencies know the game and can help you find the right kind of podcast audience through their podcast guest booking services without burning hours figuring it all out yourself.

1. The Expert Bookers

Best for: Coaches and experts who want steady podcast bookings without doing the grind themselves

The Expert Bookers lock in real shows with real audiences. They’ve been at it for years, building relationships so you don’t waste time chasing dead podcasts or cold inboxes.

• Price: $700/month (2 shows) to $2,520/month (12 shows)
• Key features: Show research, direct outreach, booking, reschedules handled for you
• Pros: Solid network, clear packages, proven results
• Cons: Not the cheapest option if you’re just starting out

2. Podcast Bookers

Best for: Entrepreneurs and agency owners who want podcast bookings that actually boost SEO

Podcast Bookers was started by marketers frustrated with weak agencies. Their focus is on SEO-driven guesting, making sure every interview helps you grow authority, traffic, and backlinks.

• Price: $700/month (2 shows) to $900/month (4 shows)
• Key features: Custom pitches, booking and reschedules, one-sheet creation, SEO-focused targeting
• Pros: Strong SEO strategy, proven Google results, clear packages
• Cons: Works best as a long-term play, not for quick wins

3. Earworm Podcast Agency

Best for: Experts, entrepreneurs, and industry leaders wanting full podcast booking service support

Earworm Podcast Agency handles the full spectrum of podcasting from guest booking to production, marketing, and strategy.

• Price: Starts at ~$1,625 for 4 guaranteed bookings
• Key features: Guest booking, media kit creation, interview prep, targeted placements, podcast production
• Pros: End-to-end support, high-quality production, eco-conscious initiatives
• Cons: Limited availability, more suited to business clients than solo experts

4. Guest Influence

Best for: Experts who want guaranteed, quality podcast placements without chasing hosts

Guest Influence promises targeted interviews only on vetted, established podcasts. Their team handles pitching, follow-ups, and scheduling so you’re freed up to focus on delivering solid interviews.

• Price: $800/month (3 interviews); $1,200/month (5 interviews)
• Key features: Vetted show placements, done-for-you pitching, host communication, media page included
• Pros: Guarantees established podcasts, hands-off process, good audience targeting
• Cons: Limited flexibility, small monthly interview volume

5. Interview Valet

Best for: Entrepreneurs, authors, and business leaders in business, faith, health, and real estate

Interview Valet books clients on top podcasts with engaged audiences, backlinks, and social promotion. Campaigns are tailored to your goals, from brand exposure to lead generation and product or service launches.

• Price: From $1,375/month, no long-term commitment
• Key features: Targeted podcasts in key niches, high-quality audience reach, lead and SEO focus, personalized campaign setup
• Pros: Data-driven targeting, fast introductions, veteran-owned team
• Cons: Higher starting price, best for established businesses

6. Interview Connections

Best for: Entrepreneurs and experts who want serious podcast placements that bring clients, speaking gigs, and book exposure

Interview Connections targets top podcasts that match your niche, plus provide coaching and audits to make every interview count.

• Price: Contact for custom packages
• Key features: Targeted placements, interview coaching, ROI-focused strategy
• Pros: High-quality shows, expert guidance, proven results
• Cons: Premium service, tailored for established professionals

7. Kitcaster

Best for: Founders, CEOs, and experts who want targeted podcast placements with prep and media support

Kitcaster focuses on matching clients with the right shows, prepping them for interviews, and providing a media kit. The service is high-touch and designed for experts who want to reach the right audience efficiently.

• Price: $199/month; varies by package
• Key features: Audience-targeted bookings, media kit, onboarding session
• Pros: Personalized prep, targeted placements, high-touch support
• Cons: Premium pricing, limited to established experts

8. LemonPie

Best for: Companies and founders wanting high-impact podcast placements without handling the details.

LemonPie gets you on podcasts your audience actually listens to. They handle outreach, prep, and strategy so every interview hits hard and your brand comes out looking sharp.

• Price: Starts at $3,000/month
• Key features: Targeted show selection, speaker training on how to be a guest on a podcast, interview planning, publishing tracking, dedicated account team
• Pros: Hands-on support, strong host relationships, measurable results
• Cons: Premium pricing, built for companies rather than solo experts

9. Call for Content

Best for: Experts and authorities looking to land multiple podcast appearances efficiently

Call for Content focuses on connecting you with the right podcasts through research, outreach, and prep materials.

• Price: Custom, based on campaign scope
• Key features: Show vetting, media kit creation, pitch angles, interview prep, follow-up management
• Pros: Streamlines guesting, targets the right audience, supports multiple interviews quickly
• Cons: Pricing varies, more suited for individuals than large teams

10. Pearl Lemon Leads

Best for: Brands and founders who want highly targeted podcast outreach handled end-to-end

Pearl Lemon digs into metrics, audience demographics, and host insights to build highly targeted lists, craft personalized pitches, and connect you with the right listeners.

• Price: Starts at £1,497/month (~$1,800/month)
• Key features: Targeted show selection, personalized pitch strategy, host relationship management, campaign oversight, performance tracking
• Pros: Focused on the right audiences, measurable results, hands-on support
• Cons: Works best for multi-show campaigns, not ideal for single appearances

11. PodWritten

Best for: Health and wellness businesses wanting curated podcast placements

PodWritten specializes in health, wellness, and biotech. They focus on turning podcast appearances into follow-through content that extends your reach beyond the episode.

• Price: Contact for quote (minimum 6-month commitment)
• Key features: Niche-specific podcast targeting, interview prep, executive onboarding, performance tracking, content repurposing
• Pros: Industry-focused expertise, measurable results, thorough guest prep and follow-up
• Cons: Limited to health and wellness, smaller monthly booking volume, requires longer commitment

12. Podcast Ally

Best for: Entrepreneurs and experts wanting a fully managed, high-touch podcast booking service

Podcast Ally pairs clients with podcasts that align with their audience and business goals, while providing coaching and resources for smoother interviews and podcast guestings.

• Price: $2,100/month (4-month plan), $1,800/month (12-month plan), $3,497 one-time VIP day
• Key features: Custom pitch angles, media kit creation, full booking management, interview prep, follow-up guidance
• Pros: Focused on lead-generating placements, interview training included, strategic audience alignment
• Cons: Commitment required, smaller monthly booking volume, premium pricing

13. Talks.co

Best for: Experts who’d rather connect directly with hosts instead of hiring an agency

Talks.co is a free platform where guests and hosts match up directly. You create a profile, list your angles, and hosts reach out if they want you on their show. 

Simple, clean, and zero middleman.

• Price: Free; Plans are $9-$90/month
• Key features: Double opt-in matching, live digital speaker page, built-in guest interest tracker, video pitch, lead magnet embed, Pro-only premium filters
• Pros: Instant visibility, direct host connections, scalable with Pro, low commitment
• Cons: You manage your own bookings

It’s a no-cost option if you’d rather test the waters before investing in an agency.

Why You Should Hire A Podcast Booking Agency

Most people think agencies are just about getting booked on podcasts. That’s the surface. The real wins are the things you usually miss:

1. Spot rising shows early: Get on podcasts before everyone else knows they exist.
2. Control your story: Make sure every interview hits the message you actually want out there.
3. Time it right: Launch products or announcements when podcasts have the most impact.
4. Hidden audience intel: Know which listeners actually pay attention, not just how many are tuning in.
5. Unlock new networks: Co-guests, niche collabs, partnerships you couldn’t reach alone.
6. Protect your brand: Pivot messaging if a show goes off-topic.
7. Leverage for deals: A string of good interviews boosts credibility for sponsorships or partnerships.
8. Repurpose content: Turn one guest spot into posts, emails, or videos that keep working.
9. See what’s working: Track which shows deliver real results for your business.
10. Build authority over time: Every appearance adds up to real credibility and influence.

Check out our guide on how to get on podcasts for even more insider tips and ideas.

When not to use a podcast booking agency

A booking agency isn’t always the right move. Consider skipping one in these situations:

1. You have a tiny budget: High-quality agencies often require a significant investment.
2. Your niche is extremely narrow: Some agencies may struggle to find relevant shows.
3. You prefer full control: If you want to handle all messaging and scheduling yourself.
4. You have a strong DIY network: Already have relationships with podcast hosts and can book yourself.
5. You’re just testing the waters: If you’re unsure about guesting on podcasts yet.

How to Choose the Right Podcast Booking Agency

Not every agency is a fit for your goals. Use this checklist to make sure you’re choosing the right partner and getting the results you want.

☐ Show selection: Confirm how they pick podcasts. Do they target your audience or just any show?
☐ Evaluate expertise: Look for agencies that understand your industry or audience deeply, not just “podcasting in general.”
☐ Understand their workflow: Ask how they handle pitches, follow-ups, and communication with hosts.
☐ Assess prep support: See if they help with story angles, media kits, and confidence-building for interviews.
☐ Look for content leverage: Agencies that help repurpose episodes into blogs, posts, or newsletters give extra ROI.
☐ Gauge flexibility: Can they adapt to your schedule, priorities, and messaging changes?
☐ Review transparency: Ensure they report on outcomes with metrics you can track and measure.
☐ Consider scale potential: Check if they can book multiple interviews per month or expand as your goals grow.
☐ Trust your gut: The right agency should feel collaborative, proactive, and easy to work with.

10 Questions to ask before hiring a podcast booking agency

Ask the podcast booker these questions on your discovery call to see if they’re a good fit for you:

1. Which podcasts would you actually pitch me to and why?
2. Can you show results from clients like me?
3. How do you help me prep so I’m confident on the mic?
4. What’s your process if a podcast changes dates or cancels?
5. What should I realistically expect in the first few months?
6. How do you determine which audiences are the right fit for my goals?
7. Do you provide media kits or other resources to strengthen my pitch?
8. How do you handle follow-ups and communication with podcast hosts?
9. Can you adapt pitch angles if I launch a new product or service?
10. How do you track and report on the success of my podcast appearances?

No More Crickets and Cold Pitches

Choosing the right podcast booking agency means no wasted time, no chasing the wrong shows, and no interviews that go nowhere.

The right agency locks in podcasts that fit your goals, preps you to show up sharp, and tracks results so every guest spot counts.

Ready to cut out inbox spam completely? Skip cold pitching and let hosts come to you.

Create your FREE Talks Creator profile right now and get discovered by hosts who actually want you on their show.