Ever wondered how you can grow your podcast faster without doing it all by yourself?
With the power of technology, there are many podcast marketing tools that can expand your reach and get more ears tuned in.
Getting noticed in today’s crowded podcast landscape means having a strategic approach that goes beyond just recording episodes.
With the right combination of resources for planning, promoting, and analyzing your content, you can build real momentum and attract listeners who actually want to hear what you have to say.
This article breaks down 16 of the most reliable podcast marketing tools available on the market.
Explore their key features and costs, and learn how you can use them in your podcast marketing strategy.
16 Best Podcast Marketing Tools
To help you streamline your promotion and growth efforts, here are 16 proven podcast marketing tools that serve different purposes.
You can use one or a combination of these depending on your needs and where you are in your podcasting journey.
- Talks: Best for podcasters who want to find great guests quickly and expand their reach.
- Riverside.fm: Best for remote recording with studio-quality audio and automatic video clip creation.
- Answer the Public: Best for discovering what questions your target audience is actually asking online.
- Descript: Best for podcasters who want built-in text-based editing features.
- Canva: Best for creators needing quick, professional-looking graphics, even without design experience.
- Buzzsprout: Best for beginners needing simple hosting with solid analytics.
- Podbean: Best for an all-in-one solution that includes hosting, distribution, and monetization solutions.
- CoHost: Best for brands needing detailed audience demographics and advanced analytics.
- Hootsuite: Best for managing multiple social media accounts and scheduling promotional posts in advance.
- Buffer: Best for scheduling social media content with built-in analytics tracking.
- Headliner: Best for turning podcast audio into shareable social media videos and audiograms.
- Castmagic: Best for repurposing podcast content into multiple formats using AI.
- MailerLite: Best for building email lists and sending newsletters to keep listeners engaged.
- Kit: Best for creators wanting to monetize their audience through email and digital products.
- Spotify Ads: Best for reaching targeted listeners actively searching for content in your niche.
- LinkFire for Apple Podcasts: Best for podcast hosts looking to better track and measure promotion efforts.
What Is Podcast Marketing?
Podcast marketing is the process of building and executing a strategy designed to grow your audience and increase awareness about your show.
It’s about making your podcast audience aware your show exists and giving them compelling reasons to subscribe and keep listening to each new podcast episode.
The key thing to understand is that podcast growth takes time and patience.
You won’t see massive jumps overnight, but with consistency and the right approach, your podcast listeners will gradually expand.
What is a podcast marketing strategy?
A podcast marketing strategy is a comprehensive plan that outlines how you’ll promote your show, reach your target audience, and achieve specific growth goals.
Your strategy should include several key components working together:
- Target audience and customer analysis
- Publishing schedule
- Podcast content optimization plans
- Community-building efforts
- Metrics measurement
Rather than randomly trying different tactics, a solid strategy helps you focus your marketing efforts on what actually works for your unique situation.
16 Podcast Tools Examples
To launch a successful podcast marketing strategy, you need multiple tools to support you. You need to understand how they can strengthen your efforts in promoting your show, and which ones deserve your attention first.
Here are 16 podcast marketing tools you can explore:
1. Talks
Talks helps you boost your visibility and grow your audience without the hassle of scouring the internet for opportunities. Get matched quickly with potential guests to interview or other shows to cross-promote on.
- Key features: Profile creation to showcase your expertise and episodes, AI tools like Auto-Match and Auto-Message for guest matching
- Purpose: Streamlines the process for finding and booking relevant guests, so you can make meaningful connections and record as many quality interviews as you can.
- Price: Free to create a profile, upgrade for more visibility and features
2. Riverside.fm: Tools to start a podcast
Riverside records high-quality remote interviews with both you and your guests’ audio and video captured locally.
- Key features: Local recording, live streaming, built-in transcription, and Magic Clips for creating short social clips
- Purpose: This podcast recording software polishes your audio and video quality. You can also use generated clips to promote your show on social media.
- Price: Free plan available, paid plan starts at $24 monthly
3. Answer the Public
Answer the Public shows you the questions and phrases your target audience is actually searching for online.
- Key features: Pulls from billions of Google searches to reveal what people want to know about topics related to your show.
- Purpose: Informs your podcast SEO strategy so you create better content, rank higher, and attract listeners actively looking for topics you cover.
- Price: $50
4. Descript
Descript automatically transcribes your podcast episodes and lets you edit audio by editing text.
It also generates show notes, episode titles, social media posts, and automatically creates short clips from your content.
- Key features: Text-based podcast editing software, automatic transcription, and AI tools like Studio Sound and AI Overdub.
- Purpose: Optimizes your podcast by making episodes more discoverable through SEO. Helps you repurpose content to use as marketing materials.
- Price: Free plan available, paid plan starts at $16 monthly
5. Canva
Canva is a drag-and-drop design platform with thousands of templates for social media graphics, podcast cover art, and promotional materials. No design experience needed.
- Key features: Graphic design tools like photo manipulation and editing, and collaborative features.
- Purpose: Helps you create consistent, professional-looking visuals for your podcast branding and social media marketing efforts.
- Price: Free plan available, paid plan starts at $12.99 monthly
6. Buzzsprout
Buzzsprout is one of the best podcast hosting platforms that stores your audio files and distributes them to all major podcast directories like Apple Podcasts and Spotify.
- Key features: RSS feed generation and built-in analytics showing download numbers and listener behavior patterns.
- Purpose: Takes care of podcast hosting, making your episodes available everywhere podcast listeners search.
- Price: Free plan available, paid plan starts at $19 monthly
7. Podbean
Podbean is an all-in-one podcast hosting platform with built-in monetization options like patron support and sponsorship marketplaces.
- Key features: Analytics, a customizable podcast website, and automated social media sharing.
- Purpose: Podcast hosting combined with monetization tools means you can grow your show while building revenue streams.
- Price: Free plan available, paid plan starts at $9 monthly
8. CoHost
CoHost is a podcast hosting platform built for brands and larger shows. You can also use it to understand your podcast audience with research tools.
- Key features: Advanced analytics, including detailed audience demographics, audio ad insertion, and B2B data.
- Purpose: Used for podcast content distribution and gives you data to leverage for pitching to sponsors.
- Price: Free plan available, paid plan starts at $31
9. Hootsuite
Hootsuite lets you schedule posts across multiple social media platforms, track engagement, and manage conversations from one dashboard.
- Key features: Unified social media dashboard, advanced post scheduling, analytics, and real-time social listening and engagement.
- Purpose: Helps you maintain a consistent presence while tracking which podcast promotion efforts generate real engagement.
- Price: Free plan available, paid plan starts at $99 monthly
10. Buffer
Buffer is a social media marketing scheduling tool that lets you queue up posts across platforms for podcast promotion and analyzes performance data.
- Key features: Publishing and scheduling tools, content creation and customization, and analytics.
- Purpose: Schedule weeks of content in advance and focus on other aspects of your show.
- Price: Free plan available, paid plan starts at $5 monthly for one channel
11. Headliner
Headliner transforms your podcast audio into eye-catching video content with waveforms, captions, and animations. You upload audio, choose a style, and get a ready-to-share video for any platform.
- Key features: RSS feed generation and built-in analytics showing download numbers and listener behavior patterns.
- Purpose: Helps you promote your podcast through short-form videos that drive discovery on TikTok, Instagram and YouTube.
- Price: Free plan available, paid plan starts at $7.99 monthly
12. Castmagic
Castmagic uses AI to pull key moments in your episode, generate show notes, create social media captions, and produce newsletter-ready content.
- Key features: Automation of transcription, editing, and repurposing of podcast content.
- Purpose: Turning recordings into a variety of engaging formats to make the most out of a single episode.
- Price: $21 monthly
13. MailerLite
MailerLite is an email marketing platform that lets you build landing pages, create email campaigns, and manage your subscriber list.
- Key features: Automation, segmentation, and integration with other tools.
- Purpose: Builds an email list so you can directly communicate with clients. You can launch email marketing campaigns to keep listeners updated about new episodes.
- Price: Free plan available, paid plan starts at $9 monthly
14. Kit
Kit is an all-in-one platform for creators to send newsletters, build landing pages, and sell digital products.
- Key features: RSS feed generation and built-in analytics showing download numbers and listener behavior patterns.
- Purpose: Aside from email marketing, this helps you maximize your podcast content for monetizing your show.
- Price: Free for up to 10,000 subscribers, paid plan starts at $33 monthly
15. Spotify Ads
Spotify Ads lets you create targeted podcast advertising campaigns to promote your podcast directly to listeners on Spotify.
- Key features: Detailed targeting parameters like location, age, interests, and preferences.
- Purpose: Helps you advertise your podcast to users actively searching for shows in your niche.
- Price: Minimum budget of $250 per campaign (Know more about podcast advertising costs.)
16. LinkFire for Apple Podcasts: Apple Podcast marketing tools
LinkFire creates smart, customizable links to your podcast episodes, allowing you to track listener engagement and promote your show across multiple channels.
- Key features: Integrated with Apple Podcasts analytics, and previews creator insights on paid subscriptions, revenue breakdown and listener demographics.
- Purpose: Helps you measure your outreach and engagement efforts, so you can stick to what works.
- Price: Free plan available, paid plan starts at $27 monthly
How to Market a Podcast
Excited to grow your podcast? Here’s a step-by-step guide for marketing your show:
- Understand your target audience: What problems do they face? Where do they hang out online? What podcast app do they use?
- Define your brand identity: Make your show memorable with a strong podcast name, professional cover art, and consistent visual style. Your listeners should immediately know what your podcast is about.
- Choose a reliable hosting platform: Get your show listed in every major directory, including Apple Podcasts and Spotify. Make sure you also have access to good analytics tools for monitoring.
- Actively promote your shows: Focus on two or three channels where your audience actually spends time, then expand from there. Have a consistent posting schedule, as it sets your community’s expectations.
- Build your email list: Offer value through lead magnets like guides, templates, and checklists. You can send emails and newsletters to those who engaged.
- Collaborate: Connect with other creators through podcast appearances. They can introduce you to their own audience, another stage for you to shine.
- Repurpose content: One podcast episode can become social clips, blog posts, newsletter content, and social media graphics. Content marketing is about working smarter, not harder.
- Measure results regularly: Check your download numbers, listener growth, website traffic from podcast referrals, and social media engagement. Let the data guide which tactics to keep or drop.
Podcast marketing tips
Here are some podcast marketing tips to get more eyes on your show:
- Keep things SEO-friendly: Make sure any copies you write (e.g., show notes, headlines, descriptions) are searchable, so new listeners find your show easily.
- Engage with your audience: Nourish your community and respond to comments, reviews, and messages regularly.
- Network with other podcasters: Participate in podcast communities to increase your reach.
- Ask for testimonials: Encourage listeners to rate and review your show to boost rankings and social proof.
- Make your podcast easy to subscribe to: Share direct links and embed players on your website.
Podcast as a marketing tool
Your podcast itself is a marketing tool. Brands can use this platform to advertise and boost their visibility.
- Humanizes your brand: Your podcast shows a side of businesses that customers don’t usually see.
- Features a variety of topics: There’s a podcast for every interest under the sun, which helps brands connect with niche audiences.
- Reach highly engaged audiences: Your loyal listeners trust you and your recommendations.
- Form authentic connections: Your listeners build brand loyalty as they keep listening to your episodes and form an emotional bond.
- Complement digital marketing efforts: They complement and boost other marketing efforts like email and social media.
All Ears on You
Podcast marketing tools have made it easier than ever for podcasters to reach their target audience and grow their shows.
Remember that podcast growth isn’t just about having the most sophisticated tools or spending the most money.
It’s about choosing the best set of tools that work for your specific situation. Take Talks as an example.
If you have no time to connect but you really want to, it streamlines the guest matching process. You can find the right people without the hassle of filtering through spam emails.
Plus, AI features like Auto-Match and Auto-Message save you time when there are potential connections in your area.
Want to make podcasting simpler than ever?
Create Your FREE Talks Creators Profile Now.
