I'm Peter Afrasiabi — founding partner of One LLP, a national IP and entertainment law firm, and the creator of a persuasion framework I call Please, Prove, Move™. I've taught the underlying material for twenty-five years to law students, the National Institute for Trial Advocacy, and to new barristers at Oxford University.

I'm Peter Afrasiabi — founding partner of One LLP, a national IP and entertainment law firm, and the creator of a persuasion framework I call Please, Prove, Move™. I've taught the underlying material for twenty-five years to law students, the National Institute for Trial Advocacy, and to new barristers at Oxford University. My new book, Profiles in Persuasion (Kirkus Reviews: “a calm, civic-minded guide”), translates it for everyone through five true stories — including the meeting where Bono walked into Senator Jesse Helms's office and changed his mind on AIDS relief. A Variety Top IP and Entertainment Lawyer; legal commentator on NBC, CBS, the Wall Street Journal, and NPR; Director of the Appellate Litigation Clinic at UC Irvine School of Law; past President, Federal Bar Association of Orange County. My last book, Burning Bridges, was an Amazon top seller and has been in development for TV. On Profiles in Persuasion, I just delivered a keynote to the Pacific Northwest leadership of a national franchise group; the CEO wrote that it was “persuasion as it's practiced at the highest levels.”